'GMA' is Posting its Smallest Total Viewer and Adults 25-54 Margins with 'Today' in 16 Years, Season to Date

Categories: Morning News TV Ratings,Press Releases

Written By

May 10th, 2012

via press release:

“GMA” is Posting its Smallest Total Viewer and Adults 25-54 Margins with “Today” in 16 Years, Season to Date

 

GMA Outperforms “Today” by 244,000 Total Viewers on Tuesday, May 1st

 

GMA’s Weekly Total Viewing Margin only 76,000 with “Today”

 

GMA Up Year-to-Year in Total Viewers and Adults 25-54 While “Today” Declines

 

“GMA” Expands Lead to Over 17 million More Unique Users than Today.Com in April

 

 

ABC News’ “Good Morning America” drew 5.168 million Total Viewers and a 1.7 rating/12 share/2.054 million Adults 25-54 for the week of April 30, 2012.  For the 4th time in the last 5 weeks, “GMA” improved on its year-ago week performance in both Total Viewers (+1%) and Adults 25-54 (+5%) - 5.136 million and 1.960 million, respectively, on w/o 5/2/11.   In addition, “GMA” grew the most year-to-year in among the network morning newscasts in both measures (NBC’s “Today:” -12%/-18%; CBS’ “This Morning:” up less than +1%/-3%). Additionally, Goodmorningamerica.com has expanded its lead and in April, had 17 million more unique users than Today.com.

 

On Tuesday (5/1/12) “GMA” ranked as the No. 1 morning newscast in Total Viewers, beating “Today” by +244,000 (5.479 million vs. 5.235 million).   

 

Year-to-year “GMA” substantially reduced its Total Viewer margin with “Today” by -91% to only 76,000 (vs. 821,000 on w/o 5/2/11).  In addition, “GMA” slashed its Adults 25-54 gap by more than two-thirds  (-73% - 214,000 vs. 791,000).  In fact, “GMA” has cut its year-to-year Adults 25-54 margin with the NBC program by double-digits for the 18th straight week and in 32 of 33 weeks this season.  

 

Season to date, “GMA” narrowed its gaps in both Total Viewers (-45%) and Adults 25-54 (-45%) versus its year-ago season gaps.  In fact “GMA” is posting its smallest Total Viewer (440,000) and Adults 25-54 (412,000) margins with “Today” in 16 years – since the 1995-96 Season.

 

“GMA” outperformed “CBS This Morning” by 93% in Total Viewers (5.168 million vs. 2.682 million) and by 92% in Adults 25-54 (2.054 million vs. 1.068 million).

 

Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+8%) versus its year-ago averages (NBC’s “Today:” -3%/-8%, respectively; CBS’ “This Morning:” -8%/-10%, respectively). “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.

 

WEEK OF 4/30/12      TOTAL VIEWERS   ADULTS 25-54         HOUSEHOLDS

ABC                   5,168,000      1.7/12; 2,054,000     3.8/14

NBC                   5,244,000      1.9/14; 2,268,000     3.9/14

CBS                   2,682,000      0.9/ 6; 1,068,000     2.0/ 7

 
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