ABC's 'Grey's' is Up Year to Year and Hits a 13-Week High in AD18-49

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release

Gaining Week to Week in the 8pm Hour, ABC Freshman “Missing” More than

Doubles the Audience of NBC’s Comedies and Improves its Hour Year to Year


Hitting a 13-Week High and Growing Year to Year in Adults 18-49, ABC’s

“Grey’s Anatomy” is the No. 1 Series in its Slot for the 5th Week Running


ABC’s “Scandal” Towers Over its Freshman Drama Competition in the 10pm Hour

And Builds Young Adult Audience Week to Week to a Series High in Adults 18-34


“Missing” (8:00-9:00 p.m.)

Gaining week to week in the 8 o’clock hour, against the season’s penultimate episode of Fox’s “American Idol-Thurs” and CBS’ comedies (season finale of “The Big Bang Theory”/”Rules of Engagement”), ABC’s “Missing” (6.4 million) more than doubled the audience of NBC’s comedy block (+113% over “Community”/”30 Rock” = 3.0 million). The new ABC drama also defeated the established NBC comedies with Adults 25-54 (+7%) and Women 18-49 (+7%).


  • ABC’s “Missing” attracted its biggest audience in 3 weeks (since 4/19/12) and improved its hour year to year by 19% over original programming on the year-ago evening (“Wipeout” on 5/12/11 = 5.4 million).


“Grey’s Anatomy” (9:00-10:00 p.m.)

Vaulting over its lead-in at 9:00 p.m. in Adults 18-49 (+209%), ABC’s “Grey’s Anatomy” stood as the top-rated series in its hour for the 5th week running and continued to qualify as Thursday’s No. 1 drama.  Dominating the 9 o’clock hour, ABC’s “Grey’s Anatomy” (3.4/9) outdelivered CBS’ “Person of Interest” by 31% (2.6/7), Fox’s “Idol”-driven “Touch” by 70% (2.0/6) and NBC’s comedy finales by 70% (“The Office”/”Parks and Recreation” = 2.0/6).  Additionally, “Grey’s” registered as Thursday’s highest-rated TV series with Adults 18-34 (tie), Women 18-49 (2nd straight week) and Women 18-34 (6th straight week).


  • Rising in viewers (+4%) and young adults (+3%) over the prior week, ABC’s “Grey’s Anatomy” achieved a 13-week high in Adults 18-49 – since 2/09/12.


  • “Grey’s” was up over its year-ago telecast in Adults 18-49 (+6%), Adults 18-34 (+4%) and across all key Women demos: W18-34 (+8%), W18-49 (+6%) and W25-54 (+3%).


“Scandal” (10:00-11:00 p.m.)

During the 10:00 p.m. hour, ABC freshman “Scandal” earned second place to CBS’ veteran “The Mentalist” in Total Viewers and key Adults (AD18-49/AD25-54).  Also in its time period, ABC’s “Scandal” continued to overshadow its freshman drama competition, more than doubling the results for NBC’s “Awake” in Total Viewers (+160% – 6.5 million vs. 2.5 million), Adults 25-54 (+150% – 2.5/6 vs. 1.0/3) and Adults 18-49 (+122% – 2.0/6 vs. 0.9/2).  Additionally, “Scandal” took full control of “The Mentalist” with Adults 18-34 (+50% – 1.5/5 vs. 1.0/3) and finished No. 1 in its slot for the 6th consecutive week with Women 18-49.


  • “Scandal” built week to week among Adults 18-49 (+5%) to match a series best and also grew with Adults 18-34 (+7%) to hit a new series high.



blog comments powered by Disqus