ABC's 'Grey's' is Up Year to Year and Hits a 13-Week High in AD18-49

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via press release

Gaining Week to Week in the 8pm Hour, ABC Freshman “Missing” More than

Doubles the Audience of NBC’s Comedies and Improves its Hour Year to Year

 

Hitting a 13-Week High and Growing Year to Year in Adults 18-49, ABC’s

“Grey’s Anatomy” is the No. 1 Series in its Slot for the 5th Week Running

 

ABC’s “Scandal” Towers Over its Freshman Drama Competition in the 10pm Hour

And Builds Young Adult Audience Week to Week to a Series High in Adults 18-34

 

“Missing” (8:00-9:00 p.m.)

Gaining week to week in the 8 o’clock hour, against the season’s penultimate episode of Fox’s “American Idol-Thurs” and CBS’ comedies (season finale of “The Big Bang Theory”/”Rules of Engagement”), ABC’s “Missing” (6.4 million) more than doubled the audience of NBC’s comedy block (+113% over “Community”/”30 Rock” = 3.0 million). The new ABC drama also defeated the established NBC comedies with Adults 25-54 (+7%) and Women 18-49 (+7%).

 

  • ABC’s “Missing” attracted its biggest audience in 3 weeks (since 4/19/12) and improved its hour year to year by 19% over original programming on the year-ago evening (“Wipeout” on 5/12/11 = 5.4 million).

 

“Grey’s Anatomy” (9:00-10:00 p.m.)

Vaulting over its lead-in at 9:00 p.m. in Adults 18-49 (+209%), ABC’s “Grey’s Anatomy” stood as the top-rated series in its hour for the 5th week running and continued to qualify as Thursday’s No. 1 drama.  Dominating the 9 o’clock hour, ABC’s “Grey’s Anatomy” (3.4/9) outdelivered CBS’ “Person of Interest” by 31% (2.6/7), Fox’s “Idol”-driven “Touch” by 70% (2.0/6) and NBC’s comedy finales by 70% (“The Office”/”Parks and Recreation” = 2.0/6).  Additionally, “Grey’s” registered as Thursday’s highest-rated TV series with Adults 18-34 (tie), Women 18-49 (2nd straight week) and Women 18-34 (6th straight week).

 

  • Rising in viewers (+4%) and young adults (+3%) over the prior week, ABC’s “Grey’s Anatomy” achieved a 13-week high in Adults 18-49 – since 2/09/12.

 

  • “Grey’s” was up over its year-ago telecast in Adults 18-49 (+6%), Adults 18-34 (+4%) and across all key Women demos: W18-34 (+8%), W18-49 (+6%) and W25-54 (+3%).

 

“Scandal” (10:00-11:00 p.m.)

During the 10:00 p.m. hour, ABC freshman “Scandal” earned second place to CBS’ veteran “The Mentalist” in Total Viewers and key Adults (AD18-49/AD25-54).  Also in its time period, ABC’s “Scandal” continued to overshadow its freshman drama competition, more than doubling the results for NBC’s “Awake” in Total Viewers (+160% – 6.5 million vs. 2.5 million), Adults 25-54 (+150% – 2.5/6 vs. 1.0/3) and Adults 18-49 (+122% – 2.0/6 vs. 0.9/2).  Additionally, “Scandal” took full control of “The Mentalist” with Adults 18-34 (+50% – 1.5/5 vs. 1.0/3) and finished No. 1 in its slot for the 6th consecutive week with Women 18-49.

 

  • “Scandal” built week to week among Adults 18-49 (+5%) to match a series best and also grew with Adults 18-34 (+7%) to hit a new series high.

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