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TV Ratings Saturday: 'NASCAR' dominates a Slow Night

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Written By

May 13th, 2012

Scoreboard FOX CBS ABC NBC
Adults 18-49: Rating/Share 1.5/6 0.8/3 0.6/2 0.5/2
Total Viewers (million) 5.716 4.941 2.118 2.816

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FOX won a slow Saturday in adults 18-49  and with total viewers with its broadcast of a NASCAR race with a 1.5 rating.

On CBS, 48 Hours Mystery was the night's top rated non-sports show among adults 18-49, earning a 1.218-49 rating, down from last week's 1.3.

On NBC, The Firm scored a 0.4 rating among adults  18-49 down from its last original from two weeks ago, which earned a 0.5.

ABC aired the third Pirates of the Caribbean film, 'At World's End' and earned a 0.6 rating average for the three hour airing.

Broadcast primetime ratings for Saturday, May 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX NASCAR (8-10) 1.5 6 5.716
ABC Pirates of the Caribbean (8-11) 0.6 2 2.118
CBS CSI: Miami -R 0.5 2 3.054
NBC Harry's Law -R 0.3 1 2.714
tvbythenumbers.com
9:00PM CBS NCIS -R 0.8 3 5.560
NBC The Firm 0.4 1 2.188
tvbythenumbers.com
10:00 PM CBS 48 Hours Mystery 1.2 4 6.209
NBC Law And Order SVU - R 0.7 2 3.546

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

 
  • Danak

    Isn’t Saturday always a slow night?

  • a p garcia

    I like NASCAR

  • Survivor Fan

    Harry’s Law (a.k.a. Canceled Law) repeat ties Escape Routes from last week.

  • msmaka

    Unless there’s sports, nba playoffs probably easily did over 2.5 for lal-den game7 as well.

  • Ultima
  • NBC is awesome

    Is NBC releasing their schedule today?, if so when?

  • RJ

    @Ultima,

    Thanks for posting that link. Its funny that a repeat of The Firm did better against two football games then a new episode last night.

  • Jon Haven

    @NBC is awesome. I think it’s around 1:30 PM.

  • USAmerica1st

    Good thinking by the networks with those reruns. NASCAR’s Southern 500 (gotta love Jimmie getting his 200th victory) plus the NBA Celtics and Lakers games probably got a ton of sports fan interest.

  • NBC is awesome

    i enjoyed the firm.

  • NBC is awesome

    I hated that pirate movie.

  • cc

    Maybe the networks should start showing daytime soaps in prime time? Damn right that’s sarcasm. Sort of.

  • greenf

    lol i can’t believe The Firm is still around.

  • JR35

    ^Yes- how many episodes will have aired by the timethe season ends?

  • Matt

    5 million viewers is nice.

    1.5 rating not so nice.

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