Disney Media Networks Top Charts of Solutions Research Group's Independent 'Must-Keep TV" Viewer Survey
via press release:
ABC Again Ranks as No. 1 Overall “Must-Keep TV” Brand in America
ESPN, Disney Channel, ABC Family Among Top Cable Nets
Once again, the ABC Television Network has topped the chart of a newly published research survey by the Toronto-based Solutions Research Group (SRG), ranking as the No. 1 “must-keep” television brand. This most recent survey marks the fourth time (out of the last five surveys conducted by SRG) that ABC has topped the list of more than 70 broadcast and cable networks.
For the past several years, ABC has continually ranked No. 1 in the Adults 18-49, Women 12+, Women 18+ and Women 18-49 categories. This year, the network was also No. 1 in nine other categories including Women 25-54, Moms with Kids <12, Comcast Cable Households, Time Warner Cable Households, Frequent Online TV Viewers, DVR Users, Frequent VOD Users, Netflix Streamers and Tablet Users.
ESPN remains a top cable network by all respondents. ESPN topped all cable competition in numerous categories to include Adults 18+, Adults 25-54, Men 18+, Men 18-34, Men 18-49 and Households with Income > $100K. This year ESPN also took the top spot among Hispanic American viewers and African American viewers.
Other Disney Media Networks holding top spots include ABC Family, ranking as the No. 1 cable channel with Women 18-34, and Disney Channel as the top kids network among Women 18+ and Adults 25-54.
The independent tracking survey results are based on interviews conducted in March 2012 with 1,400 US consumers, age 12+.
Solutions Research Group (SRG) is a consumer research and insight consultancy. Based in Toronto, SRG publishes a variety of syndicated research reports in Canada and the U.S., covering topics such as media, digital technology and multicultural consumers. For more information about this study, please visit www.srgnet.com.