NBC Universal Announces Its Most Extensive Spanish-Language Olympic Coverage Ever
via press release:
NBCUNIVERSAL ANNOUNCES ITS MOST EXTENSIVE SPANISH-LANGUAGE OLYMPIC COVERAGE EVER WITH MORE THAN 173 HOURS OF LONDON OLYMPIC PROGRAMMING ON TELEMUNDO FROM JULY 25TH THROUGH AUGUST 12TH
Deportes Telemundo Olympic Team Including Sportscasters Andrés Cantor, Jessi Losada and Sammy Sadovnik, Among Others, Will Present Comprehensive Live Coverage from London 2012 Highlighting Top Hispanic Athletes such as Mexican Diver Paola Espinosa, Cuban-American Gymnast Daniel Leyva, Mexican-American Female Boxer Marlén Esparza and Argentine NBA Basketball Player Manu Ginobili
Telemundo’s Coverage Includes the First-Ever Live Streaming of Spanish-Language Olympic Broadcast in Addition to Exclusive Original Broadband-Only Content
MIAMI – May 14, 2012 – NBCUniversal announced today the most extensive Spanish-language Olympic coverage in the company’s history, offering more than 173 hours of the upcoming London 2012 Olympic Games on Telemundo, “The U.S. Home of the Olympic Games in Spanish.” Telemundo’s comprehensive coverage will feature marquee disciplines such as boxing, swimming, basketball and soccer, which will be a major broadcast highlight.
Telemundo will deliver a complete 360° Olympic experience across its multiple platforms including its broadcast network, http://www.NBCOLYMPICS.COM.com/TELEMUNDO and its cable network mun2, which will offer a daily half-hour special featuring behind-the-scenes from the Games. Also, for the first time in the network’s history, Telemundo will offer live streaming of broadcast coverage together with exclusive digital-only content of Olympic events, news, announcements and information via http://www.NBCOLYMPICS.COM/TELEMUNDO, totaling more than 200 hours of digital content.
“In London 2012 we will present the most ambitious Olympic coverage in Telemundo’s history,” said Jorge Hidalgo, Executive Vice President of Sports for Telemundo Media. “The experience gained by covering the Olympic Games since 2004, the caliber of our sports talent, the complete integration with the NBC Olympics team, and our commitment to our audience will make of London an unforgettable sports feast.”
Deportes Telemundo’s Olympic team, headed by internationally acclaimed sportscaster Andrés Cantor, will include Jessi Losada, Mónica Noguera, Sammy Sadovnik, Edgar Lopez, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Oscar Guzmán, Leti Coo and Verónica Contreras, as well as several former Olympic champions.
Coverage will be live from both London and the network’s studios, bringing the stories of Hispanics participating in the Olympics and the main events both on the field and around the Games to the homes of millions of U.S. Hispanic viewers. With soccer being one of the biggest passion points for U.S. Hispanics, the Olympics’ soccer tournament will represent a major focus of Telemundo’s broadcast, as already-qualified Mexico, Brazil, Uruguay, Spain and Honduras vie for the gold.
Features and storytelling will be a centerpiece of Telemundo’s Olympic programming, detailing the journey of Hispanic athletes on their quest for Olympic glory. Some of the top Hispanic hopefuls include Mexican diver and 2009 world champion Paola Espinosa, Cuban American multi-medal threat gymnast Daniel Leyva, Mexican American female boxer Marlén Esparza and Argentine NBA basketball player Manu Ginobili.