Hallmark Channel Original Movie, 'Notes from the Heart Healer', Beguiles Over 2.5 Million Viewers With 1.5 HH Rating

Categories: Press Releases

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May 15th, 2012

via press release:

#1 Ad-Supported Cable Movie of the Week

#1 Ad-Supported Cable Movie of the Day

“Notes from the Heart Healer”, the much anticipated, third installment to Hallmark Channel’s highly-rated original movie franchise, “The Note”, drew an audience of more than 2.5 million unduplicated viewers during its Saturday, May 12th premiere. The original movie premiere aired as part of Hallmark Channel’s “Countdown to Mother’s Day” weekend event. The film delivered a 1.5 HH rating and ranked as the #1 movie of the week on ad-supported cable as well as the #1 ad-supported cable movie of the day.

 

The Saturday premiere of Hallmark Channel original movie, “Notes from the Healer”, placed among the top 10 in key demo ratings for the time period (8-10pm), which includes #3 in HH (1.5 rating) and #4 in P2+ (.7 rating). In addition, the film ranked #3 in household impressions (1,347,000) for the time period. “Notes from the Heart Healer” elevated Hallmark Channel to be the #4 rated cable network in prime time for the day among households (1.3 rating).

 

In “Notes from the Heart Healer”, Emmy? Award-winning actress Genie Francis reprises her role as journalist, Peyton MacGruder, who struggles to come to terms with her past in the inspirational and beloved movie series. In this installment, Peyton is traveling to a scenic village in Washington State on a book tour for her first book, based on her relationship advice column ?The Heart Healer, when she is surprised by her husband, King, for their first anniversary. Things quickly take a turn when an abandoned baby appears on their doorstep, with an anonymous note begging her to take care of the infant. Will Peyton be able to take her own heart-healing advice? give the child back, or if she can ever even forgive the baby’s mother, Violet—or herself. Can Peyton and help Violet? Or will she let her own troubled past stop her? The film also stars veteran actor, Ted McGinley.

 
  • Piers O’Meara

    Shows you that Hallmark is moving backwards…

    Prior to the Martha strategy, Hallmark Channel original movies were consistently doing over 2.0, and when they actually were supported with marketing, they were doing between 2.5 – 4.0.

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