In Adults 18-49, ABC Airs the Week’s No. 1 Comedy with 'Modern Family', the No. 1 Drama with 'Grey’s Anatomy' and the No. 1 New Show with 'Once Upon a Time'

Categories: Press Releases

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May 15th, 2012

via press release:

Season to Date, the Net’s Wednesday Comedy Block Posts its 2nd Straight Year of Growth, and ABC is the Only Net Up in the 10pm Hour in Viewers and Adults 25-54

 

Monday’s Most-Watched Television Program, ABC’s “Dancing with the Stars

Outdraws NBC’s “The Voice” Monday Finale by a Resounding 5.6 Million Viewers

 

Fourth-Season Finale of ABC’s “Castle” Wins Monday’s 10pm Hour with its

Strongest Numbers Since October in Total Viewers, Adults 18-49 and Adults 25-54

 

During its Freshman Season Run, “Last Man Standing” Improves its Slot for ABC

By Big Margins Over Last Season, Gaining 39% in Viewers and 42% in Adults 18-49

 

ABC’s “DWTS Results Show” Tops NBC’s “The Voice” Finale by 2.5 Million Viewers

And Grows to Deliver Best-Since Premiere Numbers in Adults 18-34 and Key Men

 

Building 11% on its Adult 18-49 Lead-in, ABC’s “Suburgatory” Hits a 10-Week High

 

Marking a 2-Month High in Adults 18-49, ABC’s “Modern Family” Nearly Ties “Idol”

To Deliver its Most-Competitive Finish Ever on the Night to the Veteran Fox Series

 

Opposite the End of “Idol,” ABC’s “Don’t Trust The B--- in Apartment 23” Ranks as

The No. 1 Scripted Series in its Slot with Adults 18-34 for the 4th Time in its 5 Airings

 

ABC’s Hit Freshman “Revenge” Generates a 3-Month High Among Adults 18-34

 

Scandal” Equals Series-Best Ratings with Adults 18-34 and Key Women

 

ABC Delivers Friday’s Top 3 Shows on the Major Nets Among Adults 18-49

 

The Net Wins its 4th Straight Sunday in Adults 18-49, Leading Each Half-Hour of

Prime and Earning its Top Sunday with Regular Programming in 1-1/2 Years

 

“AFHV” Takes First Place in its Slot Among Adults 18-49 for the 3rd Week in a Row

 

TV’s No. 1 New Drama for the ‘11-12 Season in Adults 18-49, ABC’s Season Finale of

Once Upon A Time” Hits 10-Week Highs to Win its Slot for its 10th Straight Original

 

Sunday’s Most-Watched TV Show, ABC’s Series Finale of “Desperate Housewives” Dominates its Competition and Scores the Series’ Highest Numbers in Over 1 Year

 

WEEK No. 34:

During the week of May 7, 2012, for the 4th week in a row, ABC (7.9 million) qualified as the 2nd-most-watched television network to CBS, outdrawing Fox by 8% (7.3 million) and NBC by 41% (5.6 million). In addition, ABC beat NBC in Adults 18-49 for the 9th week running (+24% - 2.1/6 vs. 1.7/5).  The Net finished No. 1 for the 3rd straight week with key Women (W18-49/W25-54).

 

  • Growing week to week in viewers (+3%) and young adults (+5%), the Net equaled its strongest non-”Oscar” week in 4 months with Adults 18-49 – since w/o 1/9/12.

 

  • Season to date in Adults 18-49 (34 Complete Weeks), ABC claims TV’s No. 1 comedy/scripted series (“Modern Family”), the No. 1 drama (“Grey’s Anatomy”) and the No. 1 new drama (“Once Upon A Time”).  Led by Emmy-winning “Modern Family,” ABC’s 2-hour Wednesday night comedy block continues to connect with audiences, posting its 2nd straight year of growth with viewers (+3%) and young adults (+6%). In addition, ABC is the only network up during the 10 o’clock hour on Monday-Friday as lead-in to affiliates’ late-local newscasts with Total Viewers (+8%) and Adults 25-54 (+7%).

 

Rankings:  ABC aired 5 of the week’s Top 20 TV shows in Adults 18-49, delivering 3 of the Top 10 and claiming the No. 1 comedy/scripted show with “Modern Family,” the No. 1 drama with “Grey’s Anatomy” and the No. 1 freshman series with “Once Upon A Time:”  “Modern Family” – No. 2, “Grey’s Anatomy” – No. 8, “Once Upon A Time” – No. 9, “Desperate Housewives” – No. 11 and “DWTS” – No. 20.  Additionally, ABC’s “Don’t Trust The B--- in Apartment 23” qualified as the top-rated new midseason series for the 3rd straight week with young adults.  The Net placed 3 of the Top 10 most-watched programs overall, with “Dancing with the Stars(No. 3), “DWTS Results Show” (No. 7) and “Castle (No. 10).   ABC’s “20/20” and “Primetime: What Would You Do?” tied as the week’s No. 1 newsmagazine with Adults 25-54.

 

Monday

Featuring “DWTS” and “Castle” against all-original competition, ABC (15.1 million) qualified as Monday’s most-watched TV net for the 8th week in a row, outdrawing CBS by 5.4 million viewers (9.7 million –8:00-10:00 p.m. comedies/”Hawaii Five-0”), NBC by 6.0 million viewers (9.1 million – “The Voice” Monday finale/”Smash”) and Fox by 8.5 million viewers (6.6 million – “Bones”/”House”).  Among Adults 18-49, ABC defeated Fox’s drama lineup on the night by 30% (2.6/7 vs. 2.0/6)

 

Dancing with the Stars” (8:00-10:01 p.m.)

The most-watched TV show on Monday, ABC’s “Dancing with the Stars” jumped to the top its 2-hour slot for the 8th straight week, beating runner-up NBC’s “The Voice” finale in head-to-head competition by a resounding 5.6 million viewers (16.3 million vs. 10.7 million).  In addition, the broad-appealing dance competition dominated Fox’s dramas in the slot among Adults 18-49 (+35% - 2.7/7 vs. 2.0/6) and made ABC No. 2 among the major broadcasters with Teens 12-17 and Kids 2-11. 

 

Castle” (10:01-11:00 p.m.)

On its 4th season finale, ABC’s “Castle” won the 10 o’clock hour in Total Viewers, Adults 18-49 and Adults 25-54, registering as the most-watched TV series in the time period for its 6th consecutive broadcast, leading CBS’ “Hawaii Five-0” by solid margins (by +3.3 million viewer advantage – 12.4 million vs. 9.4 million).  Also in the hour, “Castle” outdelivered NBC’s “Smash” by its biggest-ever advantages in Total Viewers (+118% - 12.4 million vs. 5.7 million), Adults 18-49 (+33% - 2.4/6 vs. 1.8/5) and Adults 25-54 (+52% - 3.5/8 vs. 2.3/5).  In addition, the ABC drama marked its 5th time in 6 telecasts to stand as Monday’s most-watched scripted series.

 

  • Building week to week in Total Viewers (+12%), Adults 18-49 (+4%) and Adults 25-54 (+9%), ABC’s “Castle” closed out its season with its strongest performance in more than 6 months – since 10/31/11.

 

  • Growing its overall audience (+9% - 12.1 million vs. 11.1 million) for its 2nd straight season, “Castle” produced the series’ most-watched season ever.

 

Tuesday

Last Man Standing” (8:00-8:31 p.m.)

At 8:00 p.m., opposite CBS’ “NCIS,” ABC’s season finale of “Last Man Standing(6.6 million) stood as the 2nd-most-watched TV show, outdrawing the opening half-hour of Fox’s “Glee” by 2% (6.5 million) and NBC’s “Fashion Star” by 61% (4.1 million).  Additionally, self-starter “Last Man Standing” qualified as Tuesday’s most-watched sitcom, topping the season finale of Fox’s “New Girl(5.6 million) by 1.0 million viewers in the 9:00 p.m. half-hour.

 

  • ABC’s “Last Man Standingsurged by double digits week to week in Adults 18-49 (+13% - 1.7/5 vs. 1.5/5).

 

  • During its first season, “Last Man Standing” delivered huge time-period gains for ABC in Total Viewers (+39% - 9.2 million vs. 6.6 million) and Adults 18-49 (+42% - 2.7/8 vs. 1.9/5) over last season.

 

Cougar Town” (8:31-9:00 p.m.)

In the 8:30 p.m. half-hour, ABC’s Cougar Town” spiked over the prior week in Adults 18-49 (+15% - 1.5/4 vs. 1.3/4) and Adults 18-34 (+38% - 1.1/4 vs. 0.8/3), equaling a 7-week high and a 10-week high – since 3/20/12 and 2/28/12, respectively.  In addition, the show built on its lead-in by 10% in Adults 18-34.

 

“DWTS Results Show” (9:00-10:01 p.m.)

Jumping over its lead-in at 9:00 p.m., ABC’s “DWTS Results Show” topped the opening hour of NBC’s “The Voice” finale by 2.5 million viewers (13.7 million vs. 11.2 million).  In a double elimination, Disney Channel star Roshon Fegan and actress Melissa Gilbert were the next celebrities to leave the dance competition this season.

 

  • Despite facing “The Voice” finale, ABC’s “DWTS Results Show” retained 100% of its week-ago Adult 18-49 rating (2.4/6).  Building week to week, the ABC unscripted series posted best-since premiere numbers with Adults 18-34 and key Men (M18-34/M18-49) – since 3/27/12.

 

Private Practice” (10:01-11:00 p.m.)

During the 10 o’clock hour against the conclusion of “The Voice” finale, ABC’s “Private Practice” dominated its CBS drama competition for the 4th week running in Adults 18-34 and Women 18-34, leading CBS’ season finale of “Unforgettable” by 38% (1.1/3 vs. 0.8/2) and 100% (1.6/5 vs. 0.8/2), respectively.

 

Wednesday

Continuing to post year-to-year gains on the evening, ABC topped the same Wednesday last year in Viewers (+16% - 7.2 million vs. 6.2 million) and Adults 18-49 (+9% - 2.5/7 vs. 2.3/6).  For the 2nd week in a row, ABC was the only major net to increase its Adult 18-49 rating year to year.

 

  • Rising week to week in Adults 18-49 (+4%), the Network achieved a 10-week high on Wednesday – since 2/29/12.

 

The Middle” (8:00-8:30 p.m.)

Leading off the night at 8:00 p.m., opposite the penultimate episode of CBS’  “Survivor: One World” and the start of Fox’s 2-hour “Idol,” ABC’s “The Middle” paced well ahead of NBC’s “Off Their Rockers in Viewers (+27% - 6.6 million vs. 5.2 million) and Adults 18-49 (+27% - 1.9/6 vs. 1.5/5).
In addition, the ABC comedy beat “Survivor” for its 7th straight original among Adults 18-34 (+7%) and Women 18-34 (+6%).

 

Suburgatory” (8:30-9:00 p.m.)

Surging 11% over its lead-in at 8:30 p.m. with young adults, ABC’s “Suburgatorybeat out its NBC freshman competition by double digits in its half-hour, besting a second episode of NBC’s “Off Their Rockers” by 18% in Total Viewers (5.9 million vs. 5.0 million) and by 50% in Adults 18-49 (2.1/6 vs. 1.4/4).  For the 8th straight original telecast, the ABC freshman comedy outdelivered the second half of “Survivor: One World” with Adults 18-34 (+13%) and Women 18-34 (+29%).

 

  • Building week to week in viewers (+2%) and young adults (+5%), Suburgatory” equaled its best Adult 18-49 rating since February – since 2/29/12.

 

  • The ABC freshman comedy improved its slot year to year among Adults 18-49 (+5%) over original comedy programming on the year-ago evening (“Better With You” on 5/11/11 = 2.0/6).

 

“Modern Family” (9:00-9:31 p.m.)

TV’s No. 1 scripted series for the 2nd season in a row with Adults 18-49, ABC’s “Modern Family” more than doubled its lead-in at 9:00 p.m. to finish as Wednesday’s definitive No. 1 scripted program, outperforming runner-up CBS’ “Criminal Minds” by 52% (4.4/12 vs. 2.9/8).

 

  • Posting its most-competitive finish ever, “Modern Family” nearly tied “American Idol” as the No. 1 TV show of the night in Adults 18-49 (pacing within 1-tenth of a rating point).   Beating “Idol” by wide margins on the night in Adults 18-34 (+24% - 3.6/11 vs. 2.9/10) and Women 18-34 (+15% - 4.6/14 vs. 4.0/12), “Modern Family” was Wednesday’s No. 1 TV show overall for its 3rd straight original airing on both counts.

 

  • “Modern Family” scored its best numbers in 2 months, up over the prior week in both viewers (+5%) and young adults (+7%) – since 3/14/12.  Featuring a visit to Disneyland, the ABC comedy spiked 27% in Teens 12-17 week to week to deliver its top-rated telecast in more than 4 months –since 1/4/12.

 

“Don’t Trust The B--- in Apartment 23” (9:31-10:00 p.m.)

During the 9:30 p.m. half-hour against the end of “Idol,” ABC’s “Don’t Trust The B--- in Apartment 23” stood as the No. 1 scripted series for the 4th time in its 5 telecasts with Adults 18-34 (2.0/6) and Women 18-34 (2.8/8). 

 

  • ABC’s “Don’t Trust the B--- in Apartment 23” posted a best-since debut number with Women 18-34 (tie).

 

Revenge” (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC’s “Revenge” finished a strong No. 2 in Total Viewers (7.0 million) and Adults 18-49 (running within 2-tenths of a rating point of the “CSI” season finale – 2.2/6 vs. 2.4/7), while once again delivering the No. 1 position in the hour across all key Women demos (W18-34/W18-49/W25-54).  The ABC freshman drama dominated NBC’s veteran “Law & Order: SVU” in the hour with Total Viewers (+19%), Adults 18-49 (+22%) and Adults 25-54 (+17%).

 

  • Building week to week in Adults 18-49 (+5%) and Adults 18-34 (+13%), “Revenge” marked its highest rating in 3 months on the latter measure – since 2/15/12.

 

  • The Disney-owned drama generated huge year-to-year gains in the hour, outdelivering original programming on the same night last year in Total Viewers (+84%), Adults 25-54 (+42%) and Adults 18-49 (+38%).

 

Thursday

“Missing” (8:00-9:00 p.m.)

During the 8 o’clock hour, opposite Fox’s “American Idol” and CBS’ original comedies (“The Big Bang Theory”/”Rules of Engagement”), ABC’s “Missing” (6.3 million) drew 103% more viewers than NBC’s original comedy block (“Community”/”30 Rock” = 3.1 million). The new ABC drama also beat out the established NBC comedies with Adults 25-54 (+7%) and Women 18-49 (+7%).

 

  • “Missing” improved its hour year to year by 31% in Total Viewers over original programming on the same night last year (“Wipeout” on 5/5/11 = 4.8 million).

 

Grey’s Anatomy” (9:00-10:01 p.m.)

Nearly tripling its lead-in at 9:00 p.m. in Adults 18-49 (+175%), ABC’s “Grey’s Anatomy” finished as the highest-rated series in its hour for the 4th week in a row to once again register as Thursday’s
No. 1 drama.
 Winning the 9 o’clock hour by wide margins, ABC’s “Grey’s Anatomy” (3.3/9) defeated CBS’ “Person Of Interest” by 32% (2.5/7), Fox’s “Idol”-inflated “Touch” by 65% (2.0/6) and NBC’s comedy block by 65% (“The Office”/”Parks and Recreation” = 2.0/6).  Additionally, “Grey’s” qualified as Thursday’s top-rated TV series with Women 18-49 and Women 18-34 (5th straight week).

 

  • “Grey’s Anatomy” retained 100% of its week-ago Adult 18-49 rating, while growing with Women 18-34 (+5%) and Women 18-49 (+4%) to hit its best numbers in nearly 3 months – since 2/9/12.

 

Scandal” (10:01-11:00 p.m.)

During the 10 o’clock hour, ABC freshman “Scandal” took second to CBS’ veteran “The Mentalist” in Total Viewers and Adults 25-54.  Also in the hour, ABC’s “Scandalcrushed its freshman drama competition, outdelivering NBC’s “Awake” by best-yet margins in Total Viewers (+219% - 6.7 million vs. 2.1 million), Adults 25-54 (+225% - 2.6/6 vs. 0.8/2) and Adults 18-49 (+171% - 1.9/5 vs. 0.7/2).  In addition, “Scandal” paced well ahead of “The Mentalist” with Adults 18-34 (+56% - 1.4/5 vs. 0.9/3) and ranked No. 1 in its slot for the 5th straight week with key Women (W18-49/W25-54).

 

  • The freshman ABC drama matched series highs with Adults 18-34 and Women 18-34.

 

Friday

ABC dominated its rivals for the 2nd week in a row among Adults 18-49 (1.5/5), beating CBS’ season finales by 25% (1.2/4), Fox’s season finales by 36% (1.1/4) and NBC’s all-original lineup by 36% (1.1/4). ABC claimed Friday’s Top 3 TV shows on the major nets with “Shark Tank,” “Primetime: What Would You Do” and “20/20,” respectively.

 

  • The Net was up by double digits over the year-ago May Sweep Friday in Total Viewers (+14%) and Adults 18-49 (+15%).

 

Shark Tank” (8:00-9:01 p.m.)

ABC’s “Shark Tank” took full control of the 8 o’clock hour in Adults 18-49 (1.7/6), increasing its winning advantage over CBS’ “Undercover Boss” finale to 55% (1.1/4 - up from a 20% advantage the prior week), while beating Fox’s “The Finder” finale by 55% (1.1/4) and nearly doubling the delivery of NBC’s “Who Do You Think You Are?” (+89% - 0.9/3).

 

  • Continuing to pace well ahead of last year to mark its best season ever, “Shark Tank” topped its year-ago telecast by 12% in Total Viewers and by 31% in Adults 18-49.

 

“Primetime: What Would You Do?” (9:01-10:00 p.m.)

ABC’s “Primetime: What Would You Do?” beat its network rivals in Adults 18-49 (1.5/5) by wide margins over original drama programming, defeating NBC’s “Grimm” by 25% (1.2/4), CBS’ season finale of “CSI: NY” by 25% (1.2/4) and Fox season finale of “Fringe” by 50% (1.0/3). The ABC newsmagazine also took first place in the slot with Adults 25-54 (1.9/5).

 

  • Up for the 2nd straight week in Adults 18-49 (+7%) and Adults 25-54 (+6%), “What Would You Do?” hit 5-week highs on both measures – since 4/6/12. Additionally, “WWYD” was up over the same Friday last year for the 2nd consecutive week in Adults 18-49 (+24%) and Adults 25-54 (+25%).

 

20/20” (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC’s “20/20” beat out the season finale of CBS’ “Blue Bloods” by 8% in Adults 18-49 (1.4/5 vs. 1.3/4). Also in the hour, “20/20” defeated NBC’s “Dateline” by double-digit percentages for the 3rd straight week, winning the newsmagazine race by 19% in Adults 25-54 and by 17% in Adults 18-49. Anchored by Chris Cuomo and featuring reports from Cuomo, Brian Ross, Deborah Roberts, Dan Harris and Nick Watt, ABC’s “20/20” took a revealing look at the big business of weight-loss with “Losing It: The Big Fat Money Trap.”

 

  • ABC’s “20/20” grew over its year-ago broadcast in Total Viewers (+7%), Adults 25-54 (+19%) and Adults 18-49 (+17%).

 

Sunday

ABC ranked No. 1 for the 4th consecutive Sunday in Adults 18-49 (2.8/8), dominating CBS (with the 3-hours of “Survivor: One World” finale coverage) by 17% (2.4/7), Fox by 65% (1.7/5) and NBC by 115% (1.3/4).  In fact, the Net led all 8 half-hours of the evening in the key young adult sales demo.  ABC was also Sunday’s most-watched network (9.6 million) overall and continued to rank No. 1 on the evening with Adults 25-54 and across all key Women demos.

 

  • ABC’s finales of “Once Upon a Time” and “Desperate Housewivesstood as the night’s Top 2 TV shows in Adults 18-49, while the series ender of “Desperate Housewives” was Sunday’s most-watched program overall.

 

  • Building for the 2nd week in a row with viewers (+26%) and up for the 4th straight Sunday in young adults (+17%), ABC turned in its top-rated Sunday with regular programming in more than 1-1/2 years in Adults 18-49 – since 10/3/10.  Additionally, the Net was up over the same Sunday last year for the 2nd consecutive week in Adults 18-49 (+12% - 2.5/7 on 5/15/11).

 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

Airing Part 1 of its two-part season finale, ABC’s “America’s Funniest Home Videoswon the 7 o’clock hour for the 3rd week in a row in Adults 18-49 (1.6/6), outdelivering CBS’ “60 Minutes” by 33% (1.2/5), Fox’s animated comedies by 45% (1.1/4) and NBC’s “Dateline” by 129% (0.7/3).

 

“Once Upon a Time” (8:00-9:01 p.m.)

TV’s No. 1 new drama for the 2011-12 season, ABC’s season finale of “Once Upon a Time” dominated the 8 o’clock hour in Adults 18-49, finishing No. 1 in its slot for its 10th straight first-run telecast.  In its time period, ABC’s “Once Upon a Time” (3.3/10) defeated the opening hour of CBS’ “Survivor” finale by a strong 18% (2.8/9), Fox’s animated comedies (“The Simpsons”/”Bob’s Burgers”) by 83% (1.8/6), and more than tripled the delivery of NBC’s “Harry’s Law” (+230% - 1.0/3).  The Disney-owned drama capped its initial season as Sunday’s No. 1 TV show for the 4th week running in Adults 18-49.

 

  • During its freshman season run, “Once Upon a Time” generated impressive time-slot gains for ABC year to year, up by 27% in Total Viewers (11.6 million vs. 9.1 million) and by 67% in Adults 18-49 (4.0/10 vs. 2.4/6), to register as the Net’s most-watched series in the hour in 4 years – since 2007-08.

 

  • Up week to week in Total Viewers (+8% - 9.7 million vs. 9.0 million) and Adults 18-49 (+10% - 3.3/10 vs. 3.0/8), “Once Upon a Time” marked a 10-week high on both measures – since 3/4/12.  In addition, the show grew to its highest Teen 12-17 number since January – since 1/29/12.

 

“Desperate Housewives” (9:01-11:00 p.m.)

Finishing out the night from 9:00-11:00 p.m., the series finale of ABC’s “Desperate Housewives” posted a definitive victory in its 2-hour time period among Adults 18-49 (3.2/8), beating out the conclusion of “Survivor” and the “Reunion Show” by 19% (2.7/7) and NBC’s 2-hour “Celebrity Apprentice” by 78% (1.8/5).  Building audience in each half-hour of its finale, “Housewives” stood as Sunday’s most-watched TV show overall, easily topping CBS’ “Survivor” finale (11.1 million vs. 10.3 million).

 

  • Spiking week to week in viewers (+21%) and young adults (+19%), “Desperate Housewives” hit season highs to mark its best performance in well over 1 year – since 3/6/11.

 

  • In viewers and young adults, “Housewives” turned in ABC’s best performance in the time period since Fall 2010 with regular programming – since 10/3/10 and 11/7/10, respectively.
 
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