Outstanding Performance of Mother's Day Movie Marathon Delivers Best Sunday Audience Delivery in Six Months and Paces Strong Week for the Hub TV Network

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via press release:

Original Special “Battleship: Battle Stations!” and Solid Performances

Of Original Series Programs Also Fuel Weekly Strength

 

LOS ANGELES – A stellar performance of The Hub TV Network’s special Mother’s Day Movie Marathon helped drive the network to its best Sunday audience in six months among Kids 2-11, Kids 6-11 and Adults 18-49. In addition, a solid performance of the special “Battleship: Battle Stations!” and continued strength with its original series helped the network to continue its year-over-year audience growth momentum to 20 consecutive weeks among Kids 6-11 and 19 consecutive weeks among Kids 2-11, Adults 18-49, Persons 2+ and Households, for the week of May 7-13, 2012.

 

Week of May 7– May 13, 2012

 

Daypart Performance (all times ET)

 

· The Hub’s Sunday Total Day (6 a.m. – 6 a.m.) performance was its best Sunday in the past 26 weeks (week of 11/14/11) with Kids 6-11 (46,000), Kids 2-11 (77,000) and Adults 18-49 (70,000).

 

· In Total Day, The Hub delivered year-to-year gains with Kids 6-11 for 20 consecutive weeks, among Kids 2-11, Adults 18-49, Persons 2+ and Households for 19 consecutive weeks, and among Women 18-49 for 13 consecutive weeks.

 

· In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+35%, 23,000), Kids 2-11 (+61%, 45,000), Women 18-49 (+54%, 20,000), Adults 18-49 (+34%, 39,000), Persons 2+ (+43%, 103,000) and Households (+33%, 68,000).

 

· In Prime (Monday – Sunday, 8 p.m. – 11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+47%, 56,000), Women 18-49 (+58%, 30,000), Adults 18-49 (+40%, 59,000), Persons 2+ (+34%, 143,000) and Households (+27%, 93,000).

 

· In Kid Total Day (Monday – Thursday, 6 a.m. – 8 p.m., Friday, Saturday, Sunday, 6 a.m. – 12 a.m.), The Hub earned year-to-year delivery gains among Kids 6-11 (+41%, 31,000), Kids 2-11 (+62%, 60,000), Women 18-49 (+69%, 22,000), Adults 18-49 (+59%, 43,000), Persons 2+ (+59%, 124,000) and Households (+51%, 80,000).

 

Programming Highlights (all times ET)

 

· Sunday’s special Mother’s Day Movie Marathon event (11 a.m. – 7 p.m.), featuring Alvin and The Chipmunks Meet the Wolfman, Honey, I Shrunk the Kids, The Muppets Take Manhattan and Ace Ventura: When Nature Calls, earned year-to-year delivery gains among Kids 6-11 (+231%, 86,000), Kids 2-11 (+127%, 125,000), Women 18-49 (+200%, 57,000), Adults 18-49 (+213%, 100,000), Persons 2+ (+167%, 296,000) and Households (+130%, 170,000).

 

· The Hub’s original special “Battleship: Battle Stations!” (Saturday, 8 p.m.) earned year-to-year delivery gains among Kids 6-11 (+7%, 48,000), Kids 2-11 (+108%, 102,000), Women 18-49 (+825%, 37,000), Adults 18-49 (+211%, 84,000), Persons 2+ (+104%, 208,000) and Households (+15%, 102,000).

 

· A new episode of “Transformers Prime” (Saturday, 8:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+91%, 166,000), Women 18-49 (+115%, 58,000), Adults 18-49 (+419%, 161,000), Persons 2+ (+91%, 363,000) and Households (+65%, 220,000).

 

· “The Aquabats! Super Show!” (Saturday, 11 a.m.) earned year-to-year delivery gains among Kids 6-11 (+271%, 89,000), Kids 2-11 (+144%, 117,000), Women 18-49 (+183%, 17,000), Persons 2+ (+93%, 135,000) and Households (+68%, 67,000).

 

· “Dan Vs.” (Saturday, 8:30 a.m.) earned year-to-year delivery gains among Kids 6-11 (+109%, 96,000), Kids 2-11 (+138%, 114,000), Women 18-49 (+68%, 37,000), Adults 18-49 (+35%, 58,000), Persons 2+ (+87%, 198,000) and Households (+31%, 88,000).

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