'Piers Morgan Tonight' Sets At Least 15 Year Demo Low For CNN At 9pm, Cable News Ratings for Tuesday, May 15, 2012



Interesting to note that CNN placed fourth in primetime in both 25-54 and in total viewers last night, and their average primetime viewership was their 2nd lowest since March, 1997 (lowest was Thanksgiving, 2011) .

CNN’s Piers Morgan Tonight at 9PM had only 39,000 in viewers in the adults 25-54, the lowest demo viewership at 9pm for CNN since at least March, 1997 (I lack the data prior to that date)..

Live + Same Day Cable News Daily Ratings for May 15, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,190            300            547
CNN         261             67            106
MSNBC         437            119            192
CNBC         154             39             81
FBN           60             10             23
HLN         207             90            122
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,983            348            762
CNN         308             73            138
MSNBC         840            254            404
CNBC         216             62             84
FBN           38               9             16
HLN         277            101            145
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,148            324            570
CNN Early Start/Starting Point         184             53             71
MSNBC Morning Joe         394            136            199
CNBC Squawk Box         100             28             68
HLN Morning Express w/ Meade         278            135            176
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,701            378            715
CNN SITUATION ROOM         408             65            126
MSNBC HARDBALL WITH C. MATTHEWS         586            106            233
CNBC FAST MONEY         215             24            101
HLN HLN SPECIAL REPORT         131             65             67
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,812            425            795
CNN JOHN KING USA         293             92             99
MSNBC POLITICS NATION         769            169            281
CNBC MAD MONEY         204             49            107
HLN PRIME NEWS         144             27             70
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,411            292            589
CNN ERIN BURNETT OUTFRONT         297            103            130
MSNBC HARDBALL WITH C. MATTHEWS         867            176            315
CNBC KUDLOW REPORT         146             38             56
HLN JANE VELEZ-MITCHELL         289             87            139
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,665            389            941
CNN ANDERSON COOPER 360         319             92            146
MSNBC ED SHOW         896            203            399
CNBC CRIME INC: STOLEN GOODS         141             57             64
HLN NANCY GRACE         426            159            209
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,767            334            719
CNN PIERS MORGAN TONIGHT         284             39            117
MSNBC RACHEL MADDOW SHOW         839            315            452
CNBC 60 MINUTES ON CNBC         184             36             61
HLN DR. DREW         214             78            120
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,494            322            625
CNN ANDERSON COOPER 360         321             89            152
MSNBC LAST WORD W/ L. ODONNELL         785            242            361
CNBC 60 MINUTES ON CNBC         324             94            127
HLN NANCY GRACE         207             70            113
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,313            377            670
CNN ERIN BURNETT OUTFRONT         263             81            120
MSNBC ED SHOW         440            146            212
CNBC MAD MONEY         127             71             90
HLN SHOWBIZ TONIGHT         214             98            136


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

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