Interesting to note that CNN placed fourth in primetime in both 25-54 and in total viewers last night, and their average primetime viewership was their 2nd lowest since March, 1997 (lowest was Thanksgiving, 2011) .
CNN’s Piers Morgan Tonight at 9PM had only 39,000 in viewers in the adults 25-54, the lowest demo viewership at 9pm for CNN since at least March, 1997 (I lack the data prior to that date)..
Live + Same Day Cable News Daily Ratings for May 15, 2012
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,190 | 300 | 547 | |
| CNN | 261 | 67 | 106 | |
| MSNBC | 437 | 119 | 192 | |
| CNBC | 154 | 39 | 81 | |
| FBN | 60 | 10 | 23 | |
| HLN | 207 | 90 | 122 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 1,983 | 348 | 762 | |
| CNN | 308 | 73 | 138 | |
| MSNBC | 840 | 254 | 404 | |
| CNBC | 216 | 62 | 84 | |
| FBN | 38 | 9 | 16 | |
| HLN | 277 | 101 | 145 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 1,148 | 324 | 570 |
| CNN | Early Start/Starting Point | 184 | 53 | 71 |
| MSNBC | Morning Joe | 394 | 136 | 199 |
| CNBC | Squawk Box | 100 | 28 | 68 |
| HLN | Morning Express w/ Meade | 278 | 135 | 176 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 1,701 | 378 | 715 |
| CNN | Situation Room | 408 | 65 | 126 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 586 | 106 | 233 |
| CNBC | FAST MONEY | 215 | 24 | 101 |
| HLN | HLN SPECIAL REPORT | 131 | 65 | 67 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 1,812 | 425 | 795 |
| CNN | John King USA | 293 | 92 | 99 |
| MSNBC | POLITICS NATION | 769 | 169 | 281 |
| CNBC | Mad Money | 204 | 49 | 107 |
| HLN | Prime News | 144 | 27 | 70 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 1,411 | 292 | 589 |
| CNN | ERIN BURNETT OUTFRONT | 297 | 103 | 130 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 867 | 176 | 315 |
| CNBC | Kudlow Report | 146 | 38 | 56 |
| HLN | JANE VELEZ-MITCHELL | 289 | 87 | 139 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 2,665 | 389 | 941 |
| CNN | Anderson Cooper 360 | 319 | 92 | 146 |
| MSNBC | Ed Show | 896 | 203 | 399 |
| CNBC | CRIME INC: STOLEN GOODS | 141 | 57 | 64 |
| HLN | Nancy Grace | 426 | 159 | 209 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 1,767 | 334 | 719 |
| CNN | Piers Morgan Tonight | 284 | 39 | 117 |
| MSNBC | Rachel Maddow Show | 839 | 315 | 452 |
| CNBC | 60 Minutes ON CNBC | 184 | 36 | 61 |
| HLN | Dr. Drew | 214 | 78 | 120 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,494 | 322 | 625 |
| CNN | Anderson Cooper 360 | 321 | 89 | 152 |
| MSNBC | Last Word W/ L. ODONNELL | 785 | 242 | 361 |
| CNBC | 60 Minutes ON CNBC | 324 | 94 | 127 |
| HLN | Nancy Grace | 207 | 70 | 113 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,313 | 377 | 670 |
| CNN | ERIN BURNETT OUTFRONT | 263 | 81 | 120 |
| MSNBC | Ed Show | 440 | 146 | 212 |
| CNBC | Mad Money | 127 | 71 | 90 |
| HLN | SHOWBIZ TONIGHT | 214 | 98 | 136 |
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.
Oh man…poor MSDNC and CNN.
Terrible figures. When are tthey going to get brave enough to fire John King?
Isn’t it time to fire Anderson yet, my Gosh his ratings are awful! 319,000 at 8 p.m.? Come on now CNN, time to cancel AC360. They 295,000 Monday. Sad.
Even Nancy Grace is whipping AC in ratings. Geez.
I don’t trust the Liberal Media.
Graham, AC needs to go too. 300,000 at 8 p.m.? Are you serious?
In the key demo:
Rachel: 315k
Hannity: 334k
You’re going down, Hannity!
Obama budget voted down 99-0 again. this guy could not run a lemonad stand
without going under. what a loser. sorry libs but your party is going down
romney up 8 points in North Carolina
CNN entire line up seems to be loosing viewership. Piers Morgan had 39,000 in the Demos. It apears that they are dragging each other down together. I guess they all climbed into the same life boat and they don’t know how to launch it from the Titanic.
Piers Morgan is an elitist who doesn’t relate well to every day people. Don’t renew his contract CNN.
Erin Burnett Spicing Up Show With ‘Political Strike Team’
What is the Political Strike Team? “The best political reporters and independent political observers that Out Front has put together, that will weigh in on issues that matter to undecided, independent and swing voters,” CNN says. I say she needs all the help she can get.
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Obama urges families to ‘shop for some outstanding organic foods’
Yeah , right . Not only is it astronomically expensive , organic food has not been proven to be nutritionally better than conventionally-produced food …
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For Matthew
I remember reading this last year.
Can the Middle Class Be Saved?
The Great Recession has accelerated the hollowing-out of the American middle class. And it has illuminated the widening divide between most of America and the super-rich. Both developments herald grave consequences. Here is how we can bridge the gap between us.
http://www.theatlantic.com/magazine/archive/2011/09/can-the-middle-class-be-saved/8600/#
Between Obama and Romney, it appears the question is not, Which one is going to win? but, Which one is going to loose?
I thought the choices for President was bad when we had the choice between GW Shrub and Wooden Indian Gore, then we had GW Shrub and Ketchup Kerry, then Hope for Change Obama and The Old Standard McCain. Now we have Hope for Change Obama again and The Alternant to McCain Romney.
I think it is time for the Democratic and Republican Parties to go if this is the best they can do. All you have to do is look at Congress to confirm that opinion.
It’s time to ditch Erin, Anderson, Piers…..Anderson is spread too thin with his daytime show and his “journalism”. They really need to quit plugging him on every commercial break, it really pisses me off after a while and I only watch it when I’m at the gym. It’s news, not personalities or opinions that I want. When will Al Jezeera be available?
Just curious, why are there no morning ratings for Fox News Channel, i.e. Imus in the Morning? I know lots of folks who watch Imus every day.
Piers must go… Rachel will rise to the top as Hannity’s viewers age and slowly die off.
d.d.
Piers Morgan is an elitist who doesn’t relate well to every day people.
You can probably put the names of CNNs entire line up at the beginning of that statement.
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What is the Political Strike Team? “The best political reporters and independent political observers that Out Front has put together, that will weigh in on issues that matter to undecided, independent and swing voters,” CNN says.
New advertisement for the same political reporters and independent political observers that they have been using for the past 6 month. They probably had them change their cloths, hair styles, and make up or if all else fails wear a Henry Kissinger or Walter Mondale mask.
What is really needed is a Hit Team. Outfront hasn’t been able to put a whole lot together since it started airing. I think they suffer from A.D.D.
And the winner is…..Erin Burnett on CNN tuesday!! someone pass Ted Turner the pepto bismol..
serg, Hannity’s numbers will increase as Maddow’s viewers age and wise up.
The UNHOLY QUARTET….Sharpton,Mr.Edd,Rakel & Lorence OD……..they cannot get their MO-JO back! Anybody seen their MO-JO?…..come out , come
out, wherever you are !
Still can’t believe the ratings for Fox News. Are there really that many brainwashed morons out there?
Ed Schultz was remarking on the election results in Wisconsin seemed encouraging,when I heard him saying that this week—I said to myself “is he looking at the same results?”,now the DNC,unions and others know that can’t beat Gov.Walker–but not Eddie hes saying “how are you going to beat Walker if you withdraw funds?,everyone but Schultzy can see the writing on the wall…Eddie you big dummy.