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'Piers Morgan Tonight' Sets At Least 15 Year Demo Low For CNN At 9pm, Cable News Ratings for Tuesday, May 15, 2012

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Written By

May 16th, 2012

Interesting to note that CNN placed fourth in primetime in both 25-54 and in total viewers last night, and their average primetime viewership was their 2nd lowest since March, 1997 (lowest was Thanksgiving, 2011) .

CNN’s Piers Morgan Tonight at 9PM had only 39,000 in viewers in the adults 25-54, the lowest demo viewership at 9pm for CNN since at least March, 1997 (I lack the data prior to that date)..

Live + Same Day Cable News Daily Ratings for May 15, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,190            300            547
CNN         261             67            106
MSNBC         437            119            192
CNBC         154             39             81
FBN           60             10             23
HLN         207             90            122
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,983            348            762
CNN         308             73            138
MSNBC         840            254            404
CNBC         216             62             84
FBN           38               9             16
HLN         277            101            145
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,148            324            570
CNN Early Start/Starting Point         184             53             71
MSNBC Morning Joe         394            136            199
CNBC Squawk Box         100             28             68
HLN Morning Express w/ Meade         278            135            176
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,701            378            715
CNN Situation Room         408             65            126
MSNBC Hardball WITH C. MATTHEWS         586            106            233
CNBC FAST MONEY         215             24            101
HLN HLN SPECIAL REPORT         131             65             67
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,812            425            795
CNN John King USA         293             92             99
MSNBC POLITICS NATION         769            169            281
CNBC Mad Money         204             49            107
HLN Prime News         144             27             70
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,411            292            589
CNN ERIN BURNETT OUTFRONT         297            103            130
MSNBC Hardball WITH C. MATTHEWS         867            176            315
CNBC Kudlow Report         146             38             56
HLN JANE VELEZ-MITCHELL         289             87            139
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,665            389            941
CNN Anderson Cooper 360         319             92            146
MSNBC Ed Show         896            203            399
CNBC CRIME INC: STOLEN GOODS         141             57             64
HLN Nancy Grace         426            159            209
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       1,767            334            719
CNN Piers Morgan Tonight         284             39            117
MSNBC Rachel Maddow Show         839            315            452
CNBC 60 Minutes ON CNBC         184             36             61
HLN Dr. Drew         214             78            120
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,494            322            625
CNN Anderson Cooper 360         321             89            152
MSNBC Last Word W/ L. ODONNELL         785            242            361
CNBC 60 Minutes ON CNBC         324             94            127
HLN Nancy Grace         207             70            113
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,313            377            670
CNN ERIN BURNETT OUTFRONT         263             81            120
MSNBC Ed Show         440            146            212
CNBC Mad Money         127             71             90
HLN SHOWBIZ TONIGHT         214             98            136

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Dave

    Oh man…poor MSDNC and CNN. :(

  • Graham

    Terrible figures. When are tthey going to get brave enough to fire John King?

  • Curt

    Isn’t it time to fire Anderson yet, my Gosh his ratings are awful! 319,000 at 8 p.m.? Come on now CNN, time to cancel AC360. They 295,000 Monday. Sad.

  • Curt

    Even Nancy Grace is whipping AC in ratings. Geez.

  • Patrick W.

    I don’t trust the Liberal Media.

  • Curt

    Graham, AC needs to go too. 300,000 at 8 p.m.? Are you serious?

  • Rod D

    In the key demo:

    Rachel: 315k
    Hannity: 334k

    You’re going down, Hannity!

  • Anybody But Obama

    Obama budget voted down 99-0 again. this guy could not run a lemonad stand
    without going under. what a loser. sorry libs but your party is going down

    romney up 8 points in North Carolina

  • Rick

    CNN entire line up seems to be loosing viewership. Piers Morgan had 39,000 in the Demos. It apears that they are dragging each other down together. I guess they all climbed into the same life boat and they don’t know how to launch it from the Titanic.

  • d.d.

    Piers Morgan is an elitist who doesn’t relate well to every day people. Don’t renew his contract CNN.

    Erin Burnett Spicing Up Show With ‘Political Strike Team’

    What is the Political Strike Team? “The best political reporters and independent political observers that Out Front has put together, that will weigh in on issues that matter to undecided, independent and swing voters,” CNN says. I say she needs all the help she can get.

    ————————-

    Obama urges families to ‘shop for some outstanding organic foods’

    Yeah , right . Not only is it astronomically expensive , organic food has not been proven to be nutritionally better than conventionally-produced food …

    ————————–

    For Matthew

    I remember reading this last year.

    Can the Middle Class Be Saved?

    The Great Recession has accelerated the hollowing-out of the American middle class. And it has illuminated the widening divide between most of America and the super-rich. Both developments herald grave consequences. Here is how we can bridge the gap between us.

    http://www.theatlantic.com/magazine/archive/2011/09/can-the-middle-class-be-saved/8600/#

  • Rick

    Between Obama and Romney, it appears the question is not, Which one is going to win? but, Which one is going to loose?

    I thought the choices for President was bad when we had the choice between GW Shrub and Wooden Indian Gore, then we had GW Shrub and Ketchup Kerry, then Hope for Change Obama and The Old Standard McCain. Now we have Hope for Change Obama again and The Alternant to McCain Romney.

    I think it is time for the Democratic and Republican Parties to go if this is the best they can do. All you have to do is look at Congress to confirm that opinion.

  • HT

    It’s time to ditch Erin, Anderson, Piers…..Anderson is spread too thin with his daytime show and his “journalism”. They really need to quit plugging him on every commercial break, it really pisses me off after a while and I only watch it when I’m at the gym. It’s news, not personalities or opinions that I want. When will Al Jezeera be available?

  • John Fischer

    Just curious, why are there no morning ratings for Fox News Channel, i.e. Imus in the Morning? I know lots of folks who watch Imus every day.

  • serg

    Piers must go… Rachel will rise to the top as Hannity’s viewers age and slowly die off.

  • Rick

    d.d.
    Piers Morgan is an elitist who doesn’t relate well to every day people.

    You can probably put the names of CNNs entire line up at the beginning of that statement.
    __________________________________________________________________________
    What is the Political Strike Team? “The best political reporters and independent political observers that Out Front has put together, that will weigh in on issues that matter to undecided, independent and swing voters,” CNN says.

    New advertisement for the same political reporters and independent political observers that they have been using for the past 6 month. They probably had them change their cloths, hair styles, and make up or if all else fails wear a Henry Kissinger or Walter Mondale mask.

    What is really needed is a Hit Team. Outfront hasn’t been able to put a whole lot together since it started airing. I think they suffer from A.D.D.

  • PaulG

    And the winner is…..Erin Burnett on CNN tuesday!! someone pass Ted Turner the pepto bismol..

  • DB

    serg, Hannity’s numbers will increase as Maddow’s viewers age and wise up.

  • betty

    The UNHOLY QUARTET….Sharpton,Mr.Edd,Rakel & Lorence OD……..they cannot get their MO-JO back! Anybody seen their MO-JO?…..come out , come
    out, wherever you are !

  • Brad

    Still can’t believe the ratings for Fox News. Are there really that many brainwashed morons out there?

  • tony

    Ed Schultz was remarking on the election results in Wisconsin seemed encouraging,when I heard him saying that this week—I said to myself “is he looking at the same results?”,now the DNC,unions and others know that can’t beat Gov.Walker–but not Eddie hes saying “how are you going to beat Walker if you withdraw funds?,everyone but Schultzy can see the writing on the wall…Eddie you big dummy.

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