'Piers Morgan Tonight' Sets At Least 15 Year Demo Low For CNN At 9pm, Cable News Ratings for Tuesday, May 15, 2012

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May 16th, 2012

Interesting to note that CNN placed fourth in primetime in both 25-54 and in total viewers last night, and their average primetime viewership was their 2nd lowest since March, 1997 (lowest was Thanksgiving, 2011) .

CNN’s Piers Morgan Tonight at 9PM had only 39,000 in viewers in the adults 25-54, the lowest demo viewership at 9pm for CNN since at least March, 1997 (I lack the data prior to that date)..

Live + Same Day Cable News Daily Ratings for May 15, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,190            300            547
CNN         261             67            106
MSNBC         437            119            192
CNBC         154             39             81
FBN           60             10             23
HLN         207             90            122
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,983            348            762
CNN         308             73            138
MSNBC         840            254            404
CNBC         216             62             84
FBN           38               9             16
HLN         277            101            145
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,148            324            570
CNN Early Start/Starting Point         184             53             71
MSNBC Morning Joe         394            136            199
CNBC Squawk Box         100             28             68
HLN Morning Express w/ Meade         278            135            176
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,701            378            715
CNN SITUATION ROOM         408             65            126
MSNBC HARDBALL WITH C. MATTHEWS         586            106            233
CNBC FAST MONEY         215             24            101
HLN HLN SPECIAL REPORT         131             65             67
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,812            425            795
CNN JOHN KING USA         293             92             99
MSNBC POLITICS NATION         769            169            281
CNBC MAD MONEY         204             49            107
HLN PRIME NEWS         144             27             70
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,411            292            589
CNN ERIN BURNETT OUTFRONT         297            103            130
MSNBC HARDBALL WITH C. MATTHEWS         867            176            315
CNBC KUDLOW REPORT         146             38             56
HLN JANE VELEZ-MITCHELL         289             87            139
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,665            389            941
CNN ANDERSON COOPER 360         319             92            146
MSNBC ED SHOW         896            203            399
CNBC CRIME INC: STOLEN GOODS         141             57             64
HLN NANCY GRACE         426            159            209
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,767            334            719
CNN PIERS MORGAN TONIGHT         284             39            117
MSNBC RACHEL MADDOW SHOW         839            315            452
CNBC 60 MINUTES ON CNBC         184             36             61
HLN DR. DREW         214             78            120
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,494            322            625
CNN ANDERSON COOPER 360         321             89            152
MSNBC LAST WORD W/ L. ODONNELL         785            242            361
CNBC 60 MINUTES ON CNBC         324             94            127
HLN NANCY GRACE         207             70            113
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,313            377            670
CNN ERIN BURNETT OUTFRONT         263             81            120
MSNBC ED SHOW         440            146            212
CNBC MAD MONEY         127             71             90
HLN SHOWBIZ TONIGHT         214             98            136

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • d.d.


    There is a glimmer of hope for real reporting by CNN. If you haven’t seen the video , you should.

    Ashleigh Banfield On Obama Ad: ‘We Don’t Want This Crap On Television’

    The video or link made both the Right & the Left blogs.


    Glenn’s expose on Barack Obama and his “fairy tale” story

    Waiting, waiting , waiting for the liberals here to debunk this.


    Start about at 6 minutes


    Factbox: Tax provisions in Obama’s healthcare law

    Reuters) – President Barack Obama’s healthcare overhaul law contains a slew of new tax provisions, and their fate is unclear as the U.S. Supreme Court weighs the law’s constitutionality. A ruling on the law is expected in late June.

  • serg

    Piers, you know you’re in trouble when Dr Drew is kicking your ass.

  • Ratboy

    OHHHHHH Tingles! and the night is not over yet
    Chris Matthews Compares Romney to Denny’s

    It’s becoming obvious the Obama-loving media are in a full-scale panic over recent polling data showing the President trailing Republican contender Mitt Romney.

    On MSNBC’s Hardball Wednesday, host Chris Matthews actually compared Romney to the low budget restaurant chain Denny’s

    Balance: Lib Chris Matthews to Another Lib: How Do ‘Tea Party Crackpots Keep Winning?’

    Diversity of thought on MSNBC: Liberal Chris Matthews on Wednesday talked to liberal journalist David Corn and liberal Congressman Steve Israel about the “Tea Party crackpots” and whether the GOP is trying to “sabotage” the economy in order to defeat Barack Obama.

    With no conservative or Republican in the Hardball segment, Matthews seriously wondered to David Corn: “I know you are an advocate but you’re also an journalist. Why do Tea Party crackpots keep winning elections out in the country?” Not shockingly, the Nation journalist cited the Tea Party’s ability to “exploit” anger. Matthews summarized, “…[Democrats] believe in government.”

    Later, the MSNBC anchor wondered if the Republicans are going to try and “stop the government” before the election in order to bring Obama down.

  • HRJ

    Can’t we all just get along?

    Now that CNN is on the bottom, the network can only go up. Don’t laugh, but Keith O is out of work. I would watch him on CNN.

  • Ratboy

    What a leader!! Cant even get his own party to vote for his ideas!!!

    Senate rejects Obama budget in 99-0 vote

    A budget resolution based on President Obama’s 2013 budget failed to get any votes in the Senate on Wednesday.

    In a 99-0 vote, all of the senators present rejected the president’s blueprint.

    It’s the second year in a row the Senate has voted down Obama’s budget.

    Obama’s 2012 budget failed 97 to 0 last May after Obama himself last April said he wanted deeper deficit cuts.

  • Ji (g)


    Brad, it’s all old people with their Bibles sitting in their laps and dying off fast.

  • Ratboy


    GOP probe uncovers deal between Obama and drug cos

    Three years ago, President Obama cut a secret deal with pharmaceutical company lobbyists to secure the industry’s support for his national health care law. Despite Obama’s promises during his campaign to run a transparent administration, the deal has been shrouded in mystery ever since. But internal emails obtained by House Republicans now provide evidence that a deal was struck and GOP investigators are promising to release more details in the coming weeks.

    “What the hell?” White House Deputy Chief of Staff Jim Messina, who is now Obama’s campaign manager, complained to a lobbyist for the Pharmaceutical Research and Manufacturers of America (PhRMA) in January 15, 2010 email. “This wasn’t part of our deal.”

    This reference to “our deal” came two months before the final passage of Obamacare in an email with the subject line, “FW: TAUZIN EMAIL.” At the time, Billy Tauzin was president and CEO of PhRMA.

    The email was uncovered as part of investigation into Obama’s closed-door health care negotiations launched by the House Energy and Commerce committee’s oversight panel.

    “In the coming weeks the Committee intends to show what the White House agreed to do as part of its deal with the pharmaceutical industry and how the full details of this agreement were kept from both the public and the House of Representatives,” the committee’s Republican members wrote in a memo today

  • Ratboy

    :lol: :lol: Apparently Comedy Central has changed their name to MSNBC

    Lawrence O’Donnell yesterday on The Last Word vehemently denounced Newsweek’s “The First Gay President” cover because it could mislead many people into believing that message. Ironically (and hilariously) “FIRST GAY PRESIDENT” in bold capital letters along with Obama’s picture kept appearing on the MSNBC screen throughout O’Donnell’s denunciation. His own screen graphics amusingly worked in contradiction to his arguments as if to mock O’Donnell.

  • Rick

    It isn’t that Fox News is good, it is that the other network news is worse. People are looking for the best of the worst.

    And yes there are morons, imbeciles, and idiots that spend their time watching all of these programs. We can’t call them News programs any more. I think of them a Opinion programs and there is nothing “New” about their opinions. They are the same opinions that people have been arguing for centuries and they keep on debating the same solutions that never worked very long in the past. All of them tell “Some Version of the Truth”. “The Truth does not have Versions”, but none of them know the Truth.

    If they cover anything important, humorous or out right outlandish you can watch the segment on the web. So go do something fun.

  • Rick

    HRJ Said
    “Don’t laugh, but Keith O is out of work. I would watch him on CNN.”

    In vite him to your home and watch him. I have seen and heard him enough, I know what he is going to say, so I don’t need to hear it again. I REALLY don’t want to see him. If I want to watch someone on CNN I can turn on Erin Burnett Outfront and mute the volume.

    Ji (g) said
    “Brad, it’s all old people with their Bibles sitting in their laps and dying off fast.”

    The ratings show that there are a considerable number of young people watching Fox. Proportionaly the percentage of viewers in the Demo follows fairly close to the percentage in the P2+ group. Check the numbers before you sterio type. People have made that similar statement in the past and people keep pointing out that the numbers do not agree with the statement.

  • Rick

    Ratboy said
    “Apparently Comedy Central has changed their name to MSNBC”

    Comedy Central did not change their name. MSNBC is just trying to compete with Comedy Central to attract CC viewers because they have not been able to make much headway with the Cable News crowd.

  • Coffee Steve

    England won’t take Piers Morgan back, but CNN had better do something before it crosses the point of no return.


    GBTV has a free 1 hour of that video so anyone can watch it. Its an eye opener because its all from Pres Obama’s own motuh and his book.

  • Coffee Steve

    *Police At Robert F. Kennedy Jr.’s House, His Wife Mary Dead At 52

    *Romney breaks out debt clock…
    In a nod to the independent voters who pushed the Sunshine State into the Democratic column in 2008, Romney noted that both parties were responsible for pushing the debt to the “incomprehensible” levels – which were represented on a giant prop debt clock behind him.

    (Notice he said BOTH Parties) and he’s right, one is as guilty as the other

  • Gabriel

    Posted May 16, 2012 at 4:04 PM

    Glenn’s expose on Barack Obama and his “fairy tale” story

    Waiting, waiting , waiting for the liberals here to debunk this.

    And I’m waiting to find out why you would assume that anyone would read an expose by Glenn Beck. Let me guess what’s in it: Obama is the devil and the GOP is made up of angels. What did I leave out?

  • JR

    Can’t imagine CNN will renew Morgan’s contract (if he has one).

  • Bob

    I will NEVER watch Erin Burnett — had more than enough of her on CNBC. Get her off CNN or I will never watch that network…

  • mike

    Brad wise up start watching the only real cable news station FOX,the truth always wins in the end!!!!

  • Joan

    That interview with tape recording that Hannity did tonight with Ed Klein should be splashed all over the news everywhere but it won’t be. The liar in chief will continue to get away with everything because they will make everything about race!

  • Coffee Steve

    *Overwhelming Rejection of Obama Budget a ‘Gimmick,’ White House Says

    Gimmick? it was 99-0 against, Gimmick?
    3 Years without a Budget being passed..Shameful

    Night Everyone


  • j


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