'Piers Morgan Tonight' Sets At Least 15 Year Demo Low For CNN At 9pm, Cable News Ratings for Tuesday, May 15, 2012

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May 16th, 2012

Interesting to note that CNN placed fourth in primetime in both 25-54 and in total viewers last night, and their average primetime viewership was their 2nd lowest since March, 1997 (lowest was Thanksgiving, 2011) .

CNN’s Piers Morgan Tonight at 9PM had only 39,000 in viewers in the adults 25-54, the lowest demo viewership at 9pm for CNN since at least March, 1997 (I lack the data prior to that date)..

Live + Same Day Cable News Daily Ratings for May 15, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,190            300            547
CNN         261             67            106
MSNBC         437            119            192
CNBC         154             39             81
FBN           60             10             23
HLN         207             90            122
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,983            348            762
CNN         308             73            138
MSNBC         840            254            404
CNBC         216             62             84
FBN           38               9             16
HLN         277            101            145
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,148            324            570
CNN Early Start/Starting Point         184             53             71
MSNBC Morning Joe         394            136            199
CNBC Squawk Box         100             28             68
HLN Morning Express w/ Meade         278            135            176
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,701            378            715
CNN SITUATION ROOM         408             65            126
MSNBC HARDBALL WITH C. MATTHEWS         586            106            233
CNBC FAST MONEY         215             24            101
HLN HLN SPECIAL REPORT         131             65             67
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,812            425            795
CNN JOHN KING USA         293             92             99
MSNBC POLITICS NATION         769            169            281
CNBC MAD MONEY         204             49            107
HLN PRIME NEWS         144             27             70
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,411            292            589
CNN ERIN BURNETT OUTFRONT         297            103            130
MSNBC HARDBALL WITH C. MATTHEWS         867            176            315
CNBC KUDLOW REPORT         146             38             56
HLN JANE VELEZ-MITCHELL         289             87            139
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,665            389            941
CNN ANDERSON COOPER 360         319             92            146
MSNBC ED SHOW         896            203            399
CNBC CRIME INC: STOLEN GOODS         141             57             64
HLN NANCY GRACE         426            159            209
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,767            334            719
CNN PIERS MORGAN TONIGHT         284             39            117
MSNBC RACHEL MADDOW SHOW         839            315            452
CNBC 60 MINUTES ON CNBC         184             36             61
HLN DR. DREW         214             78            120
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,494            322            625
CNN ANDERSON COOPER 360         321             89            152
MSNBC LAST WORD W/ L. ODONNELL         785            242            361
CNBC 60 MINUTES ON CNBC         324             94            127
HLN NANCY GRACE         207             70            113
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,313            377            670
CNN ERIN BURNETT OUTFRONT         263             81            120
MSNBC ED SHOW         440            146            212
CNBC MAD MONEY         127             71             90
HLN SHOWBIZ TONIGHT         214             98            136

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Rick

    C. Steve
    Romney’s comment about both parties being responsible for pushing the debt to the “incomprehensible” levels.

    Admitting to being part of the problem is a start.

  • Rick

    C. Steve
    England won’t take Piers Morgan back.

    Do you think Romney or Obama will include Deporting Piers Morgan as part of their platforms will sway any voters?

  • russc


  • Rick

    @j I guess that you saying that you are not bias?

    All OPINIONS are biased, because they are based on our own life experiences and the anecdotal knowledge each of us have learned and we want and believe to be true. That does not mean that they are or are not true. Until we know that they can absolutely be proven to be true or false we will have OPINIONS. All HUMAN LAWS are based on the opinion of people.

    All Natural Laws can be proven, to be absolutely true, because the answer and results always comes out the same, therefore no argument.

    Arguing OPINIONS is a never ending past time because nobody knows the absolute correct answer yet.

    Share the information that you base your opinion on. People will freely share the information that they base their opinion on. You will find that most people will either base their opinion on their life experiences or someone else’s opinion, an opinion of an opinion. I give my life experiences more credit than someone else’s opinion. That probably does make me bias and I may not always be right.

    But we need to search for the right answer, I find that I hear the same OPINIONS from the same people in the media and Political Parties. None I believe have the right answer because they base their opinion on the same ideas that resulted in problems in the past.

  • Rick

    Piers, Who?

    That sums it pretty good.

  • Michael

    Wow…might as well give Erin Burnett the 9PM time slot. You have nothing to lose CNN….except Piers Morgan, but seriously now…he’s Murdoch toast…an English nut and will soon either be exiled or imprisoned.

    And Anderson likes his talk show better than the news…so just can his butt as well! ;)

    Basically CNN…Erin Burnett is your future! oooh. So the future isn’t that bright huh? :S

  • AniMatsuri

    How much long until Piers Morgan starts missing being seen on America’s Got Talent? Hardly anyone is paying attention to him on his own show. :D

  • usnretirex2

    Good morning all.

  • Coffee Steve

    Good Morning USN and Everyone

  • Coffee Steve


    Dude? I been reading some papers from the Middle East, Assad is a butcher, plain and simple. Syria is nothing more than a blood pool.

  • usnretirex2

    @Coffee Steve

    Assad was raise on the old ways of the Shek being the law. You do not break that law or disagree with him. This is his breed into him and it is to his very core. It will not change. Assad took control after his father had been there for 29 years. This is all Assad has known. Only his father knows what being poor is and he did evrything he could to wipe that thought out. A Assad has been in power there since 1970.

  • usnretirex2

    This is his breed into him (I have no idea where that was going)

    This is what was bred into him.

  • Coffee Steve


    Yep, I knew what you meant. I know I feel for those people, can any of us imagine living under the circumstances that many of them do over there? Horrible

  • Coffee Steve

    I’ll be back in a bit, I have my breakfast with my DNC & GOP buddies, but this month the meetings are here in MT Washington, so I won’t be gone long.

    Have a cup while I’m gone @{________________} :-)


  • usnretirex2

    Wisconsin a true tossup state, finding President Barack Obama and Mitt Romney locked in a 46%-46% tie among likely voters.

    1984 was the last time WI was a Rep state. That was the same year the only sates to go Dem were MN and DC.

  • lbsles

    Morning all

    Just catching on the ramblings here and on the news else where.

    In case there was any doubt:

    ‘You’re not an American Company’
    The chairman of First Solar, a company that received approximately $3.1 billion in federal loan guarantees under President Obama’s green energy initiative, said Wednesday that the majority of the jobs created by the company have been overseas.


  • lbsles

    For those that like to keep score:

    The Democratic-led Senate on Wednesday unanimously rejected the president’s fiscal year 2013 budget by final vote of 99-0. Sen. Mark Kirk (R., Ill.), who has been recovering from a stroke, did not vote; it is presumed he would have voted no.

    The Senate last year voted down the president’s budget 97-0.

    Not a single federal lawmaker has voted in favor of Obama’s budget proposals over the past two years. The nonpartisan Congressional Budget Office recently concluded that the president’s budget, if enacted, would have a negative impact on long-term economic growth.

    Ryan’s proposals, which have twice passed the U.S. House of Representatives, have received a total of 544 affirmative votes, with 41 Senators voting ‘yes’ on Wednesday. Last year, 40 Senators supported Ryan’s plan.

    Ryan’s budget passed the House with 235 ‘yes’ votes in 2011. In March, 228 lawmakers voted for his updated proposal. The House also considered Obama’s most recent budget, rejecting it 414-0.

  • lbsles

    It’s just like the dubocrats to do this.

    The progressive non-profit advocacy group United Republic, which is dedicated to rooting out “big money in politics,” has failed to disclose its big-money donors despite numerous promises to do so.

    The Center for Competitive Politics (CCP), which opposes restrictions on political speech, said United Republic should be more open if it wants to fulfill its stated purpose.

    “It’s a bit ironic,” said CCP president David Keating in an interview with the Free Beacon. “If they’re doing that, then they should be willing to disclose their donors.”

    United Republic launched in November. The organization comprises a coalition of groups, such as Dylan Ratigan’s “Get Money Out,” that share the “goal of ending the domination of Big Money over the political process.” Disgraced lobbyist Jack Abramoff joined the organization in February and now writes for its blog, Republic Report.

  • d.d.

    Good Thursday morning, crew.


    GBTV has a free 1 hour of that video so anyone can watch it. Its an eye opener because its all from Pres Obama’s own motuh and his book.

    Coffee Steve

    I know . I watched the original last week , provided a link, & have challenging the liberals for days to prove it’s untrue. Gabriel has weighed in with psycho babble . Either liberals are too lazy or too biased to take the challenge.

    6 cups a day? Coffee lovers less likely to die, study finds

    Men who drank at least six cups of coffee a day had a 10 percent lower chance of dying during the 14-year study period than those who drank none.


    ICE Agents Say Obama’s Claim of Fewer Illegals is Bogus

    Federal law enforcement officials interviewed by The Washington Examiner say security is being compromised as the government seeks to keep a lid on the border as a campaign issue during the presidential election cycle. Department of Homeland Security’s Border Patrol agents and Immigration and Customs Enforcement officers are being told not to make arrests of noncriminal illegal immigrants, and not to patrol areas of high traffic along the roughly 2,000-mile Southwest border.


    Zero Hedge is reporting :

    Moody’s Warns Spain It Will Downgrade “More Than 21″ Spanish Banks – Expansion

    MSNBC had an article today that was informative.

    Black market boom: Spaniards go underground to fight deepening recession

  • Ratboy

    Good Morning all!1
    It is a beeeeeeeeeeutiful morning here in SW Mich!

    Hey Navy dude, can I have your stapler, scissors, that box of paper clips, and oh yea them post it notes?? Noooooo I did not go through your desk!!! I am just guessing! (so can I have them?? Oh and your chair too, it,s a nice one)

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