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'Piers Morgan Tonight' Sets At Least 15 Year Demo Low For CNN At 9pm, Cable News Ratings for Tuesday, May 15, 2012

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May 16th, 2012

Interesting to note that CNN placed fourth in primetime in both 25-54 and in total viewers last night, and their average primetime viewership was their 2nd lowest since March, 1997 (lowest was Thanksgiving, 2011) .

CNN’s Piers Morgan Tonight at 9PM had only 39,000 in viewers in the adults 25-54, the lowest demo viewership at 9pm for CNN since at least March, 1997 (I lack the data prior to that date)..

Live + Same Day Cable News Daily Ratings for May 15, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,190            300            547
CNN         261             67            106
MSNBC         437            119            192
CNBC         154             39             81
FBN           60             10             23
HLN         207             90            122
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,983            348            762
CNN         308             73            138
MSNBC         840            254            404
CNBC         216             62             84
FBN           38               9             16
HLN         277            101            145
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,148            324            570
CNN Early Start/Starting Point         184             53             71
MSNBC Morning Joe         394            136            199
CNBC Squawk Box         100             28             68
HLN Morning Express w/ Meade         278            135            176
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,701            378            715
CNN Situation Room         408             65            126
MSNBC Hardball WITH C. MATTHEWS         586            106            233
CNBC FAST MONEY         215             24            101
HLN HLN SPECIAL REPORT         131             65             67
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,812            425            795
CNN John King USA         293             92             99
MSNBC POLITICS NATION         769            169            281
CNBC Mad Money         204             49            107
HLN Prime News         144             27             70
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,411            292            589
CNN ERIN BURNETT OUTFRONT         297            103            130
MSNBC Hardball WITH C. MATTHEWS         867            176            315
CNBC Kudlow Report         146             38             56
HLN JANE VELEZ-MITCHELL         289             87            139
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,665            389            941
CNN Anderson Cooper 360         319             92            146
MSNBC Ed Show         896            203            399
CNBC CRIME INC: STOLEN GOODS         141             57             64
HLN Nancy Grace         426            159            209
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       1,767            334            719
CNN Piers Morgan Tonight         284             39            117
MSNBC Rachel Maddow Show         839            315            452
CNBC 60 Minutes ON CNBC         184             36             61
HLN Dr. Drew         214             78            120
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,494            322            625
CNN Anderson Cooper 360         321             89            152
MSNBC Last Word W/ L. ODONNELL         785            242            361
CNBC 60 Minutes ON CNBC         324             94            127
HLN Nancy Grace         207             70            113
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,313            377            670
CNN ERIN BURNETT OUTFRONT         263             81            120
MSNBC Ed Show         440            146            212
CNBC Mad Money         127             71             90
HLN SHOWBIZ TONIGHT         214             98            136

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Coffee Steve

    @USN

    It was related that usn, and I agree with Mark 100% on this one, we need to focus, now theres a story bringing back the Obama being born somewhere else junk,

    “Focus Grasshoppers” FOCUS

  • Gabriel

    d.d.
    Posted May 17, 2012 at 11:56 AM

    I saw a picture in our local paper of the evil bast*rd that kidnapped & r*ped a 4 year old girl here. This was one of our cases when I was on the grand jury. No one at our hospital could even do r*pe check because of her age . Someone trained to do the check had to come from Nashville. She is an adorable looking little girl. Brave too; she will testify. I’m glad he is no longer on the loose.

    ===============================

    He needs to be put down like the rabid and deranged dog that he is. Keeping someone like this in jail represents terrible stewardship of taxpayers’ money.

  • usnretirex2

    @Coffee Steve

    “Iran attack decision nears, Israeli elite locks down”

    Was reading this earlier. Not sure if this is hype. Very vague on what the lock down is.

    Here is what to look for:

    Senior leadership is unavailable for comment.

    Senior military are called into a meeting.

    Unknown numbers of aircraft conducting operations at night.

    Little to no moon, May 17-23, Jun 16-21 (best bet is Jun 20th longest daylight northern Hem, they are southern hem, longest dark for them in the next few months.

    Air sirens going off (will mean they have started attacking and about to in minutes.

  • usnretirex2

    @Coffee Steve

    “the Obama being born somewhere else junk”

    I to think we got to stop this Birth thing. The only thing I see in that is instead of saying he was an american indian to get in and maybe grants he used what he could.

  • Coffee Steve

    @USN
    Little to no moon, May 17-23, Jun 16-21

    Ditto.

    And to make it even more suspenseful, now the Obama administration is about to announce something on Iran as well.

    And it’s time they stop ALL the birther, Rev Write and petty stuff, it makes them look so stupid.

  • Ratboy

    Obama must be going after the “guys in jail” vote now. Or he is just being proactive and has John Edwards back (no pun intended)

    Justice: Prisons to step up anti-rape efforts

    WASHINGTON—The White House on Thursday ordered federal, state and local prisons, jails and detention facilities to step up the fight against prison rape, issuing mandatory screening, enforcement and prevention regulations in hopes of reducing sexual victimization behind bars.

  • Coffee Steve

    I’ll be back later tonight, have a bunch of errands to run

    Keep the place clean and fun

    BBL..

    Peace

  • Mark

    @usnretirex2

    I think that’s the same guy who wanted to do the Metrosexual African American spots. Weird thing is if you just do a little research you will see his daughter is a huge Obama supporter and he just recently pumped alot of cash into the Nebraska Republican senate race, which we saw the person he backed who is a far right tea party person win. The repercussions of that would be although it was Democrat Ben Nelson’s seat who is retiring, that seat was expected most likely to go Republican, by putting a far right candidate it sort of turns that seat into a tossup(I believe the Democrat running is a former Republican governor)

    Not saying the guy is intentionally trying to screw over the Republicans, but if he was trying coming out with Ads like Rev Wright and funding people in primaries who have a greater chance to lose in the general election is one way to do it.

  • Ratboy

    For those of you who watch what you eat, here’s the final word on nutrition and health.

    1. The Japanese eat very little fat
    And suffer fewer heart attacks than
    The English.

    2. The Mexicans eat a lot of fat
    And suffer fewer heart attacks than the English.

    3. The Chinese drink very little red wine
    And suffer fewer heart attacks than the English.

    4. The Italians drink a lot of red wine
    And suffer fewer heart attacks than the English.

    5.. The Germans drink a lot of beers and eat lots of sausages and fats
    And suffer fewer heart attacks than the English.

    CONCLUSION
    Eat and drink what you like.
    Speaking English is apparently what kills you.

  • usnretirex2

    @Coffee Steve

    “now the Obama administration is about to announce something on Iran”

    As long as it is not another slip of Israeli plans.

  • Gabriel

    Coffee Steve
    Posted May 17, 2012 at 11:37 AM
    Breaking…

    Headline on Drudge

    OBAMA LIT AGENT SHOCKER: ‘BORN IN KENYA AND RAISED IN INDONESIA AND HAWAII’

    ===============================

    I wouldn’t read too much into it. Here’s an excerpt from Breitbart:

    Barack Obama, the first African-American president of the Harvard Law Review, was born in Kenya and raised in Indonesia and Hawaii. The son of an American anthropologist and a Kenyan finance minister, he attended Columbia University and worked as a financial journalist and editor for Business International Corporation.

    Obama Sr. worked at the ministry of finance but was never minister.

  • usnretirex2

    @Mark

    The anti-stuff has got to go. I am so glad I DVR the few shows I do watch.

    As for “Weird thing is if you just do a little research you will see his daughter is a huge Obama supporter”

    My kids are all over the place, Left, right, middle, to the far R or L outside and one “Who cares”. When they grew up we did not discuss politics other than issue. No one knew who I voted for and same went with my better half. We do not even tell or ask each other.

  • Gabriel

    usnretirex2
    Posted May 17, 2012 at 12:37 PM

    The anti-stuff has got to go. I am so glad I DVR the few When they grew up we did not discuss politics other than issue. No one knew who I voted for and same went with my better half. We do not even tell or ask each other.

    ========================

    Dave Chappelle has a funny joke about this.

  • Hillbilly

    (I believe the Democrat running is a former Republican governor)

    —————

    Former governor & senator. He was a dem while in both spots.

    Chris Wallace won Jeopardy, beating DR Oz & some other person i can’t remember. Only name i recognize playing tonight is Chuck Todd.

  • Ratboy

    Coal Miners Protest Biden In Ohio

    Workers and management from a local mine join Tea Party activists to razz the Veep as the energy battles intensify.posted May 17, 2012 10:41am EDT

    MARTINS FERRY, Ohio — Coal miners upset with the Obama administration’s policies on energy protested Vice President Joe Biden’s campaign rally here.

  • usnretirex2

    @Gabriel

    Will have to view at home. Cannot see video.

  • Gabriel

    Hillbilly
    Posted May 17, 2012 at 12:46 PM

    Chris Wallace won Jeopardy, beating DR Oz & some other person i can’t remember. Only name i recognize playing tonight is Chuck Todd.

    ==================================

    Chris was on fire last night. It became a rout way before Final Jeopardy. The other lady was a pretty blonde from BBC America.

  • Ralph Hahn

    I’ve got an idea on how MSNBC could increase the number of viewers. They should put a REAL window in their 3rd floor studio and hook-up big amplifiers to W49th St below.

    Shouting out the window among the Rockefeller Center workers and tourists alike, with a bull—-horn, MSNBC would have a much bigger audience at street-level than they do running a cable channel. ;-)

  • George

    I have seen Piers interviewing liberals and conservatives. With Conservatives
    he pretends to be objective while spewing his hatred – with Liberals its all kiss As$ time smochie smochie smochie, Just a matter of time before he follows Keith OO.

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