MSNBC, CNBC & Bravo to Carry 2012 Olympics Coverage

Categories: Network TV Press Releases

Written By

May 16th, 2012

via press release:

MSNBC to Offer Wide Variety of Olympic Programming

 

Bravo to Televise Olympic Tennis; CNBC to be Home of Boxing

 

 

NEW YORK – May 16 – Fully-distributed NBCUniversal cable channels MSNBC, CNBC and Bravo will again serve as Olympic platforms when they combine to televise 284.5 hours of coverage of the 2012 London Olympic Games this summer.

 

MSNBC will host 155.5 hours of a wide variety of Olympic sports, CNBC will carry 73 hours of Olympic boxing coverage -- including the debut of women’s Olympic boxing -- and Bravo will serve as the home of Olympic tennis with 56 hours of coverage. All three channels have previously televised Olympic programming.

 

MSNBC’s, CNBC’s and Bravo’s Olympic coverage will complement the programming airing on NBC and the NBC Sports Network, the details of which will be released shortly. It has already been announced that Telemundo will provide the most extensive Spanish-language Olympics coverage in NBCUniversal history by offering more than 173 hours of programming, and that NBCOlympics.com will live stream every event and sport for the first time ever, more than 3,500 hours. The vast majority of live streaming on NBCOlympics.com will only be available to authenticated cable, satellite or telco customers.

 

MSNBC

 

MSNBC, NBCUniversal’s 24/7 cable news channel that is fully distributed in roughly 100 million homes, will carry 155.5 hours of a wide variety of long-form Olympic programming over 19 days. The channel will air up to 18 medal rounds and 20 Olympic sports, from badminton to basketball to soccer to wrestling.

 

NBCUniversal’s 2012 London Olympic coverage begins on MSNBC on Wednesday, July 25 – two days before the Opening Ceremony -- when Great Britain faces New Zealand in women’s soccer, the first official competition of the Games, live from Millennium Stadium in Cardiff, Wales. Coverage begins at 10:30 a.m. ET/7:30 a.m. PT.

 

The channel will also carry soccer qualifying on Thursday, July 26, but there will be no coverage on July 27 as there are no events scheduled on the same day as the Opening Ceremony. Coverage will conclude on MSNBC on August 12, the final day of competition.

 

On most weekdays, coverage will air from 9 a.m. – 6 p.m. ET. There will be longer programming windows on Saturdays and Sundays.

 

Longtime Golf Channel commentator Kelly Tilghman will serve as MSNBC’s Olympic host, with London being her first-ever Olympic assignment. MSNBC has aired Olympic coverage for every Summer Games since the 2000 Sydney Olympics.

 

CNBC

 

CNBC -- NBCUniversal’s fully distributed cable business channel -- will serve as the home of Olympic boxing this summer, including the debut of women’s boxing. The channel will televise 73 hours of boxing coverage over 16 days -- every day from July 28-August 12 -- from elimination bouts to the men’s and women’s finals. Same-day coverage will air from 5-8 p.m. ET during the week, with six hours of live coverage airing each day on the weekends. This marks the fourth consecutive Summer Games that CNBC has featured Olympic boxing.

 

Fred Roggin, the longtime lead sports anchor at NBC’s owned-and-operated station in Los Angeles, KNBC, will reprise his Beijing role as Olympic boxing host. This will be his seventh Olympics working for NBC and fourth working on Olympic boxing in some capacity.

 

BRAVO

 

Bravo, NBCUniversal’s fully distributed lifestyle cable channel, will act as the home of Olympic tennis this summer. The channel will televise 56 hours of long-form tennis coverage over seven days, from July 28-August 3. Live coverage will air from early morning until mid-afternoon (ET) on most days.

 

Pat O’Brien, a veteran of five Olympic Games as a commentator, will serve as host. London will be O’Brien’s fourth Olympics for NBC and sixth overall. He last worked for NBCUniversal at the 2004 Athens Olympic Games, the same year Bravo last carried Olympic competition.

 

 

 

MSNBC to Offer Wide Variety of Olympic Programming

Bravo to Televise Olympic Tennis; CNBC to be Home of Boxing

NEW YORK – May 16 – Fully-distributed NBCUniversal cable channels MSNBC, CNBC and Bravo will again serve as Olympic platforms when they combine to televise 284.5 hours of coverage of the 2012 London Olympic Games this summer.

MSNBC will host 155.5 hours of a wide variety of Olympic sports, CNBC will carry 73 hours of Olympic boxing coverage -- including the debut of women’s Olympic boxing -- and Bravo will serve as the home of Olympic tennis with 56 hours of coverage. All three channels have previously televised Olympic programming.

MSNBC’s, CNBC’s and Bravo’s Olympic coverage will complement the programming airing on NBC and the NBC Sports Network, the details of which will be released shortly. It has already been announced that Telemundo will provide the most extensive Spanish-language Olympics coverage in NBCUniversal history by offering more than 173 hours of programming, and that NBCOlympics.com will live stream every event and sport for the first time ever, more than 3,500 hours. The vast majority of live streaming on NBCOlympics.com will only be available to authenticated cable, satellite or telco customers.

MSNBC

MSNBC, NBCUniversal’s 24/7 cable news channel that is fully distributed in roughly 100 million homes, will carry 155.5 hours of a wide variety of long-form Olympic programming over 19 days. The channel will air up to 18 medal rounds and 20 Olympic sports, from badminton to basketball to soccer to wrestling.

NBCUniversal’s 2012 London Olympic coverage begins on MSNBC on Wednesday, July 25 – two days before the Opening Ceremony -- when Great Britain faces New Zealand in women’s soccer, the first official competition of the Games, live from Millennium Stadium in Cardiff, Wales. Coverage begins at 10:30 a.m. ET/7:30 a.m. PT.

The channel will also carry soccer qualifying on Thursday, July 26, but there will be no coverage on July 27 as there are no events scheduled on the same day as the Opening Ceremony. Coverage will conclude on MSNBC on August 12, the final day of competition.

On most weekdays, coverage will air from 9 a.m. – 6 p.m. ET. There will be longer programming windows on Saturdays and Sundays.

Longtime Golf Channel commentator Kelly Tilghman will serve as MSNBC’s Olympic host, with London being her first-ever Olympic assignment. MSNBC has aired Olympic coverage for every Summer Games since the 2000 Sydney Olympics.

CNBC

CNBC -- NBCUniversal’s fully distributed cable business channel -- will serve as the home of Olympic boxing this summer, including the debut of women’s boxing. The channel will televise 73 hours of boxing coverage over 16 days -- every day from July 28-August 12 -- from elimination bouts to the men’s and women’s finals. Same-day coverage will air from 5-8 p.m. ET during the week, with six hours of live coverage airing each day on the weekends. This marks the fourth consecutive Summer Games that CNBC has featured Olympic boxing.

Fred Roggin, the longtime lead sports anchor at NBC’s owned-and-operated station in Los Angeles, KNBC, will reprise his Beijing role as Olympic boxing host. This will be his seventh Olympics working for NBC and fourth working on Olympic boxing in some capacity.

BRAVO

Bravo, NBCUniversal’s fully distributed lifestyle cable channel, will act as the home of Olympic tennis this summer. The channel will televise 56 hours of long-form tennis coverage over seven days, from July 28-August 3. Live coverage will air from early morning until mid-afternoon (ET) on most days.

Pat O’Brien, a veteran of five Olympic Games as a commentator, will serve as host. London will be O’Brien’s fourth Olympics for NBC and sixth overall. He last worked for NBCUniversal at the 2004 Athens Olympic Games, the same year Bravo last carried Olympic competition.

 
  • Rabbit

    Sucks for G4 that they couldn’t get a piece of the Olympic pie. They could use some of the ratings magic that comes with airing the Olympics.

  • Jim

    Man, NBC Sports Network is going to have its best year in terms of ratings.

  • Steve

    I didn’t realize that the Olympics were starting in July. When was the last time it started so early?

  • Ultima

    @Steve
    I didn’t realize that the Olympics were starting in July. When was the last time it started so early?

    The 1996 games in Atlanta started 19 July.

    July starts used to be very common until recently. Montreal (1976), Moscow (1980), Los Angeles (1984), Barcelona (1992) and Atlanta (1996) all started in July.

    Fun fact – latest start was the 1956 games in Melbourne, which started in November.

  • Holly

    Fun fact – latest start was the 1956 games in Melbourne, which started in November.

    Which makes sense since July would be the middle of winter there.

  • Ultima

    @Holly
    Which makes sense since July would be the middle of winter there.

    Indeed. Still, it was more than two months later than the start of the 2000 Sydney games.

  • Holly

    @Ultima,

    I’m guessing they had better water heaters in 2000 ;)

  • Chris

    It would have made more sense to put Olympic content on USA Network instead of Bravo. USA Network is the highest-rated cable channel of all amongst 18-49 year olds.

  • Melanie

    Excited for the Olympics, go USA!! :)

  • SVU: Fringe Division

    Chris

    They probably will put Olympic content on USA, it was used during the Winter Olympics to air Curling. In 2008 they put equestrian on Oxygen (don’t think they’ll do it again, maybe it’ll air on an even lower rated net like Style or Mun 2). Or maybe USA would be better off airing the endless SVU and NCIS marathons.

  • David

    SVU.. there were a couple of tweets saying there won’t be anything on USA this time around. These 3 cable networks plus NBC, NBC Sports Network, and Telemundo are the only TV outlets involved with the Olympics this time around.

  • Ultima

    @Chris
    It would have made more sense to put Olympic content on USA Network instead of Bravo. USA Network is the highest-rated cable channel of all amongst 18-49 year olds.

    Exactly, USA is a top network, so why tank its ratings with all day coverage of tennis? (I like tennis btw, it’s just not a ratings magnet.)

    I think they would have used USA again (they did in 2008) had they not had the NBC Sports Network available for 24/7 coverage.

  • Hillbilly

    MSNBC might finally beat FNC. ;)

  • Debsafan

    Thank God we want have to hear all the bull MSNBC usually shows. We can watch the Olympics. Like Hillbilly it should help their ratings against FOX. Finally some fair and balance programming coming from that channel.

  • Fed

    The Olympics would be huge this summer. The Opening ceremony would probably be watched by 3-4 billion. Even though i’m european i wish the US beats China in the medals table.

  • Ike

    Some people believe that the new version of Universal Sports Network will carry some live Olympics coverage, and have been complaining that it’s not carried on such-and-such systems.

    These press releases seem to indicate otherwise. Sure, the channel bills itself as “Year-Round Coverage of Olympic Sports & Athletes” but that doesn’t mean it’s covering any official events, not with its crappy market penetration. After all, even COMCAST doesn’t carry it — and they own it!

    It’s hard to find it anywhere now that it’s no longer an over-the-air digital subchannel on lots of NBC stations.

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