For the Season ABC Marks its Best Wednesday Results in 5 Years

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press note:

Once again scoring year-over-year growth on the night, ABC grew over the same Wednesday last year in Viewers (+10%) and Adults 18-49 (+5%). In fact season to date, ABC’s Wednesday delivery is up by 15% in viewers and by 22% in young adults over last season, delivering its strongest performance on the night in 5 years – since the 2006-07 television season.

 

Leading off the night at 8pm against the start of Fox’s 2-hour Idol, ABC’s The Middle was the #1 scripted show and paced well ahead of NBC’s Off their Rockers in Viewers (+27%) and Adults 18-49 (+36%).

 

Showing strong lead-in retention at 8:30pm (95%), ABC’s season finale of Suburgatory also stood as the top-rated scripted show in its half-hour, while outdelivering a second episode of NBC’s Off their Rockers by 20% in Adults 18-49.

 

  • · On average during its freshman season, Suburgatory improved its half-hour for ABC by 16% in Total Viewers and by 25% in Adults 18-49. In viewers and young adults, Suburgatory qualifies as the Net’s top comedy in the slot in 8 years – since the 2003-04 season. Since 2003-04, there have been 8 regularly scheduled comedies to air in the time period for ABC.

 

The highest-rated scripted TV series for the 2nd consecutive season with Adults 18-49, ABC’s Modern Family more than doubled its lead-in at 9pm to qualify as Wednesday’s #1 scripted program, outperforming runner-up CBS’ 2-hour season finale of Criminal Minds by 11%. Beating Idol on the night in Adults 18-34, Modern Family ranked as Wednesday’s #1 series overall for its 4th straight original airing.

 

During the 9:30pm half-hour against the conclusion of Idol, Don’t Trust the B— in Apartment 23 has improved its time period for ABC by 8% in viewers and by 4% in young adults on average.

 

From 10-11pm, ABC freshman Revenge ran #2 to the second hour of CBS’ 2-hour Criminal Minds finale, while continuing to beat out NBC’s veteran Law & Order: SVU in the hour by wide margins with Total Viewers (+24%), Adults 18-49 (+18%) and Adults 25-54 (+24%).

 

  • · The Disney-owned drama produced sizeable year-to-year gains in the hour, bettering original programming on the same night last year in Viewers (+100%), Adults 25-54 (+53%) and Adults 18-49 (+43%). On average, Revenge is ABC’s most-watched series in the hour in 5 seasons – since Lost during in the 2006-07 season.
blog comments powered by Disqus