Late Night TV Ratings For The Week Of May 7 - May 11, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

May 17th, 2012

To see past week's Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE LATE-NIGHT WEEK OF MAY 7-11

 

 

‘TONIGHT’ AND ‘LATE NIGHT’ DELIVER BIGGER 18-49 AND TOTAL-VIEWER AUDIENCES THAN THE ABC AND CBS TIME-PERIOD COMPETITION

 

SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER ‘Late Show’ TO 15 PERCENT FROM THE YEAR-AGO 9 PERCENT AND JIMMY FALLON HAS INCREASED HIS MARGIN OVER ‘LATE Late Show’ TO 15 PERCENT FROM 0.5 PERCENT

 

Last Call WITH CARSON DALY’ HITS A FIVE-WEEK HIGH IN 18-49 VIEWERS AND A FOUR-WEEK HIGH IN TOTAL VIEWERS

 

UNIVERSAL CITY, Calif. – May 17, 2012 – NBC’s “The Tonight Show with Jay Leno” has delivered #1 rankings in viewers 18-49 and total viewers for the week of May 7-11, generating bigger audiences in adults 18-49 and total viewers than its time-period competition of CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live."

 

At 12:35 a.m. ET, NBC’s "Late Night with Jimmy Fallon" ranked #1 ahead of CBS's "Late Late Show with Craig Ferguson" and head to head versus ABC’s "Kimmel" in viewers 18-49 and total viewers, delivering bigger audiences than “Late Late Show” in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

At 1:35 a.m. ET, NBC’s “Last Call with Carson Daly” delivered its largest 18-49 audience (422,000) in five weeks, since the week of April 2-6, and its biggest overall audience (964,000) in four weeks, since the week of April 9-13.

 

Through the first 34 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 15 percent (3.710 million vs. 3.218 million), up from the year-ago season-to-date advantage of 9 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 15 percent (1.764 million vs. 1.531 million), up from last year's advantage of 0.5 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 41 percent (276,000 vs. 196,000) up from last year's 23 percent, and in adults 25-54, to 11 percent (864,000 vs. 778,000) up from 2 percent at this point last season.

 

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 18th time in 21 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 24th week in a row.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of May 7-11. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

 

 

 

ADULTS 18-49

 

 

 

11:35 p.m.-12:35 a.m. ET

 

 

NBC "Tonight," 0.8 rating, 3 share

 

 

CBS "Late Show," 0.7/3

 

 

11:35 p.m.-12 midnight ET

 

ABC "Nightline," 0.9/3

 

 

12 midnight-1 a.m. ET

 

ABC "Kimmel," 0.6/3*

 

 

12:35-1:35 a.m. ET

 

 

NBC "Late Night," 0.5/3

 

 

CBS "Late Late Show," 0.4/2

 

 

1:35-2:05 a.m. ET

 

 

NBC "Last Call," 0.3/2*

 

 

 

 

TOTAL VIEWERS

 

 

11:35 p.m.-12:35 a.m. ET

 

 

NBC "Tonight," 3.4 million viewers

 

 

CBS "Late Show," 3.0 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC "Nightline," 3.8 million viewers

 

 

12 midnight-1 a.m. ET

 

ABC "Kimmel," 1.9 million viewers*

 

 

12:35-1:35 a.m. ET

 

 

NBC "Late Night," 1.6 million viewers

 

 

CBS "Late Late Show," 1.4 million viewers

 

 

1:35-2:05 a.m. ET

 

 

NBC "Last Call," 1.0 million viewers*

 

 

* Friday’s "Last Call" and "Kimmel" were encores.

 

 

 

SEASON TO DATE

 

 

 

ADULTS 18-49

 

 

 

11:35 p.m.-12:35 a.m. ET

 

 

NBC "Tonight," 0.9 rating, 3 share

 

 

CBS "Late Show," 0.8/3

 

 

11:35 p.m.-12 midnight ET

 

ABC "Nightline," 0.9/3

 

 

12 midnight-1 a.m. ET

 

ABC "Kimmel," 0.5/2

 

 

12:35-1:35 a.m. ET

 

 

NBC "Late Night," 0.6/3

 

 

CBS "Late Late Show," 0.5/3

 

 

1:35-2:05 a.m. ET

 

 

NBC "Last Call," 0.3/2

 

 

 

 

TOTAL VIEWERS

 

 

 

11:35 p.m.-12:35 a.m. ET

 

 

NBC "Tonight," 3.7 million viewers

 

 

CBS "Late Show," 3.2 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC "Nightline," 3.9 million viewers

 

 

12 midnight-1 a.m. ET

 

ABC "Kimmel," 1.8 million viewers

 

 

12:35-1:35 a.m. ET

 

 

NBC "Late Night," 1.8 million viewers

 

 

CBS "Late Late Show," 1.5 million viewers

 

 

1:35-2:05 a.m. ET

 

 

NBC "Last Call," 1.0 million viewers

 

 

 

SELECTED CABLE RESULTS, WEEK OF MAY 7-11

 

 

NATIONAL ADULT 18-49 RATING

 

 

 

 

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

 

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

 

TBS, 11 p.m.-midnight, "Conan," 0.4

 

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

 

Each adult 18-49 rating point equals 1.28 million viewers

 

 

 

TOTAL VIEWERS

 

 

 

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

 

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

 

TBS, 11 p.m.-midnight, "Conan," 0.8 million

 

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 

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  • Gary Middleton

    “So when the word got out that Conan was going to the Ed Sullivan Theatre…what was the first thing you thought about?”

    I said it here in real time. I thought “Dave is going to want a clip about Leno to put on the internet.” Mission accomplished.

    The public, though, has moved on to the point where it’s just one possible topic of many. Not a huge elephant in the room.

    “What’s the point of not talking about it? It’s fun and fascinating.”

    Debatable at this point, and there are some good reasons *not* to talk about it. But sure, if they really want to they should talk about it. I just thought the wordless opening with it, as though it was all anybody was thinking about, was odd for 2012.

  • rif

    “The public, though, has moved on to the point where it’s just one possible topic of many. Not a huge elephant in the room.”

    I think the audience they were considering was not “the public”, but Letterman viewers and Conan fans. And yes, this approach is partly why they lose to Leno in the ratings, but it’s also why they have more devoted fans. Pick your poison.

  • Gary Middleton

    Some numbers that didn’t make it to this site. Dave has settled in around 0.7, and below 3 million viewers, during this sweeps period. Pretty stunningly low with new Hawaii Five-0, CSI and Mentalist in front of him.

    PROGRAM AVERAGES TOTAL VIEWERS A25-54(000)/Rtg A18-49(000)/Rtg
    ABC “Nightline” 3,820,000 1,478,000/1.2 1,184,000/0.9
    CBS “Late Show” 2,998,000 1,194,000/1.0 912,000/0.7
    NBC “Tonight Show” 3,442,000 1,351,000/1.1 1,028,000/0.8

  • Charles

    The wordless opening was comedy. But you don’t know comedy…you’re a Leno fan.

    “there are some good reasons *not* to talk about it”

    Absolute nonsense.

    And they did move on to several other subjects. They moved on.

    Public really didn’t care much then…the press did. Leno’s ratings sucked, Conan’s started to suck. Letterman’s weren’t thrilling. Bill Carter sold about 9,000 books.

    Conan’s ratings fell at TBS. Leno’s have been in freefall. Letterman’s too.

  • Gary Middleton

    “I think the audience they were considering was not “the public”, but Letterman viewers and Conan fans. And yes, this approach is partly why they lose to Leno in the ratings, but it’s also why they have more devoted fans.”

    Rif, I think that’s really debatable. Dave’s base does not seem that devoted at this point. I think they’ve been partly worn out by stuff like this.

  • rif

    Gary, you could be right about Dave…perhaps “have had” is a more accurate tense.

  • Mike

    But what we’re seeing is that few of these people have the devotion that guys like Letterman used to have.

    You’ll have to search long and hard to find somebody devoted to Jay Leno…let alone find somebody who thinks he’s cool. Few think Letterman is cool anymore.

    The audience is way too fragmented…the bases have almost completely eroded.

  • Gary Middleton

    Mike, I think Stewart, Colbert, Ferguson, and Conan have pretty devout followings. When they hit age 60, probably not so much.

    This discussion makes Jimmy Kimmel an interesting figure to me. The one stealthily uptrending in the ratings is relatively young but also has none of that fan intensity. Kind of a throwback.

  • Brad

    “I just thought the wordless opening with it, as though it was all anybody was thinking about, was odd for 2012.”

    Totally agree. Howard Sterns didn’t start it off like that with Andy Richter. It came much more naturally to talk about the debacle because he and his staff realized the last time they talked to Andy, he was working on the Tonight show. But as someone pointed out, to be fair, the Leno discussion between to men who had fought hard for the Tonight show, was only for one segment, and of course Letterman (and Conan) wanted the press to pick up on that.

  • Diana Santiago

    So “the public” was not interested…

    In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.3/6; CBS’s “Late Show with David Letterman,” 3.0/8; and ABC’s combo of “Nightline,” 3.4/8; and “Jimmy Kimmel Live,” 1.6/5.

    In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; “Late Show,” 0.8/4; “Nightline,” 1.1/5; and “Jimmy Kimmel Live,” 0.6/3.

  • Brad

    To me, I feel like Kimmel is the only one increasing because people have grown tired of Leno, ABC is doing good in the ratings, and Kimmel’s show has improved in quailty. I know Good Morning America will never do this, but they should really thank their late night shows for doing a good in getting people to fall asleep watching their shows rather CBSs or NBCs. They are winning in late night. Sure NBC has a longer late night audience and even CBS, but it means nothing if the starting point for 11:35pm is 1.1 for NBC and 1.0 for CBS. ABC’s starting point 1.2. I’m sure ABCs is even higher because I’m not taking into account the 11 o’clock nightly news.

  • Gary Middleton

    Diana, you really think a 0.8 after The Mentalist finale is a sign of massive interest?

    I’ll give it this. Network demo overnights are unreliable, and that 0.8 could be a 1.0 for all we know.

  • Diana Santiago

    Gary: With CBS bigger lead-ins, Jay always beat Dave…

    …except last night.

    Case closed.

  • Mike

    Strange how, just a few years ago, those who follow late night were alarmed when Leno and Letterman were sinking towards a 3.0 rating…now it is such a rarity for them to hit a 3.0…it’s such an accomplishment.

  • Mike

    Brad…interesting point.

    The continuing disintegration of NBC seems to now be affecting the fringes. Leno’s been collapsing since his ill-thought return. Now Today is starting to slip against GMA. Some nights ABC beats NBC in the nightly news realm.

  • Gary Middleton

    “With CBS bigger lead-ins, Jay always beat Dave……except last night.”

    Maybe you’re kidding. There are entire weeks that Jay didn’t beat Dave, let alone on NBC’s weakest night.

    You have the additional problem that you’re using Jay’s 0.7 as the benchmark of huge public interest.

    Conan’s appearance absolutely did provide a modest uptick to Dave’s historically weak numbers. As it should have, these were 2 very big late night personalities who hadn’t been part of the same interview in a long, long time.

  • jcfreder

    The overnights consistently undercount Dave’s demos. Last time I checked it was somewhere around .14 points or so. So a .8 is more like a .94.

    For what it’s worth, the Mentalist finale was about the worst-rated of CBS’s 10-pm shows this week, yet Dave had his best night of the week. To be fair, NBC had by far its worst night last night.

    I don’t think Dave wanted a clip about Leno for the Internet. I think he wanted to discuss Leno because of his own personal obsession with the issue (for good and bad).

    I’ll grant that it’s somewhat odd to rehash the stuff over and over, but then again, it was Conan’s first appearance since then, so what did anyone think they were going to talk about? I agree that there are some negative aspects to the focus on the past, talking about a competitor, etc, but there are a lot of people who find this stuff fascinating (as I imagine many of those on a late-night TV ratings comment board would agree). I am a big Letterman fan, also a Conan fan, and I was very interested about this interview the moment the booking was announced.

    Conan’s never portrayed himself as a victim???? Puhleese. Ultimately, he can portray himself however he wants, as long as something funny comes out of it. I thought the interview last night worked out pretty well.

  • Gary Middleton

    Great post, JC.

  • Brad

    It really has to be all over for Letterman come 2014. I’m sorry but if he cannot improve his ratings the slightest bit while his lead-ins have significantly improved, then you are toast. It’s all over. The only way CBS has been able to justify him staying it is by having pay cuts in their World Wide Pants bill for The Late Show.

    Things have to be different regardless of lead-in now that Conan is no longer the host of Tonight show. CBS wanted a veteran to go up against a newcomer, but now that Leno is back in place, change is knocking at the door. However, what happens if NBC confirms Fallon going to 11:30pm in 2014. Does CBS stick with Letterman just like they did with Conan? That is the only way Letterman stays. That’s probably a major reason why CBS renewed Letterman’s contract; to figure what to do about 2014.

  • Mike

    Despite the lower numbers, the last I read, Late Show was making tons of money for CBS. Even though he’s tanking, too, I imagine Leno is still turning a few bucks for NBC, although they were claiming that Conan, who had better numbers than Leno has now, was losing money.

    But the big difference is the ownership.

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