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Soap Opera Ratings: 'General Hospital', 'Days of Our Lives' and 'The Young & the Restless' Up in Women 18-49 and Total Viewers

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Written By

May 18th, 2012

 

Ratings for the week of May 7-May 11, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year

 

Total Viewers
1. Y&R 4,319,000 (+26,000/-311,000)
2. B&B 3,062,000 (-49,0000/+272,000)
3. GH 2,442,000 (+34,000/+71,000)
4. DAYS 2,434,000 (+103,000/-55,000)


Households
1. Y&R 3.2/11 (same/-.1)
2. B&B 2.3/8 (same/+.3)
3. GH 1.9/6 (+.1/+.1)
4. DAYS 1.8/6 (same/-.1)


Women 18-49 Viewers
1. Y&R 864,000 (+13,000/-18,000)
2. B&B 673,000 (-49,000/+174,000)
3. GH 643,000 (+18,000/+1,000)
4. DAYS 544,000 (+36,000/-145,000)

 

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All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Dave.A

    @Richard

    General Hospital killed by ABC’s affiliates rather than by ABC itself. Who would have ever thought.

    Looks like another “Edge of Night” in the making.

  • TimsDale4ever

    Richard, I think when people are saying GH is on fire they are referring to the show itself, the characters, and stories — I don’t think they’re referring to the actual rating’s numbers. I’m sorry, but I just don’t see GH staying around past 2012 — GMA in the afternoon I imagine is going to do quite well — ratings and profit.

  • Richard

    I was thinking the same thing Dave.

    Oh and Dave I agree with you about the cost. I love how some love to throw up that there is no possible way to know what it costs. It just comes off as a desperate attempt to not deal with reality.

    When all you hear constantly from even reporters who biased toward the soaps that the networks are looking for cheaper programming — you don’t have to be a genius to look at a show like The Chew and one like GH and know which one costs less. And when the ratings are virtually the same or the same in some demos then it is easy to see which show at this point has a bigger profit margin.

  • Richard

    TimsDale,

    I guess that could be so.

    I would still have to disagree with them there. And no one can say that I can’t say that because I haven’t watched. Well this week I tried to watch and I still didn’t see anything great.

    Some things look and sound better but it is still about characters that I don’t like or characters I don’t know. That’s the same thing we had last year. Who cares if the 2 new God’s of daytime are writing and producing. They are still writing and producing the same stuff — so sorry I don’t see what’s so great.

    Last year the main focus of the show was Sonny, Jason and Carly. And we had a bunch of characters who were new and I didn’t care about. This year it is still all about Sonny, Jason, and Carly. As I said earlier one day I saw some new girl I had no idea who she was — I am assuming Tea. She was having a chat with Carly about Sonny, Starr, and some other guy. I gave up that day. Each day I tried this week just nothing drew me in.

  • Dave.A

    @Richard

    Unless they say something which is beyond unacceptable, I usually don’t waste my time arguing with delusionnal soap opera fans. If they want to believe that General Hospital earns more profits to ABC than The Chew does, then I let them believe what they want to believe. In any case, their childish name calling towards ABC and The Chew won’t change the fate of GH.

  • PFerrando

    Good to see the “important demo” holding up for most shows, especially Y and R. With the exception of the news that Ashley is being written off AGAIN, I am generally happy with the writing. Is Hogan on vacation maybe?

  • zephyr

    I know things on Y&R aren’t perfect, and granted the ratings for all shows (not just soaps) are way down the past few years. But trying to piece together ratings for just the shows on during the daytime hours, the only show I see beating Y&R in the ratings is Judge Judy. I looked at the most recent syndicated ratings, and I know why the ratings are listed the way they are, but that list always leaves me more confused than answering any questions I may have. Family Guy and Big bang Theory listed multiple times, etc. It would be nice to see a list of the ratings for all shows airing during the day, not where you have to hunt, peck and guess. Anyway, from what I can tell, Judge Judy is a 6.8, then you’ve got Y&R at a 3.2 this week, the Dr. Phil and Family Feud at a 2.9 and Dr. Oz at 2.7. There are certainly concerning signs all around, but when you look at it this way Y&R is pretty solid and consistent. Not only would other soaps love to get numbers like that, but a lot of talk shows would too. Just my take.

  • righton22

    @Richard…As you remind us each week, everyone has a right to their opinion. I happen to be one of the fans who think GH is on fire right now (though I would like to see more of a Quaratmaine presence). How can you tell me not to think the show is on fire? I think the show has improved, as the show was bearly watchable 6 months ago! And, I hate to burst your bubble, but Sonny, Carly, Jason, and Sam (and the mob) have been front and center on GH for years — If you do not like the characters or the show, that is your right and you can choose not watch it, but allow us fans who appreciate the show watch and praise it while we still can!

  • Jeff

    righton22

    you are righton! it’s hilarious that so many posters are “experts” on daytime TV, and they can have opinions but others can’t. It’s why I hardly post anymore. A few people like to just argue their opinions to the end of time, and put down most everyone else. Whatever will happen will happen, but for people to say they know what shows make the most money, what execs are planning, what others should think, what shows are in good shape, which are not in good shape, etc is just beyond funny. I have learned over the years some people are giant experts in their own minds and are good at getting some people to think that too! If the soaps all get cancelled, that will be too bad. In the meantime, those enjoying them, keep watching. Those not, stop watching if you don’t like them!

  • James

    I will only say….tat I cannot support ABC if GH is canceled. Soap Fans are not going to watch The Chew, which is barely doing 2 million viewers. That show won’t last long if GH is canceled. The Revolution is canceled and thank goodness. Who wants to watch GMA in the afternoon? Who? The Networks are a dying breed…this is why I like cable more, they give usually more time to their shows to grow. And it’s not just the soaps…I’m tired of ABC canceling the shows I like on Primetime as well. Some good news however…DirecTV did a poll on their Facebook page…a poll about daytime soap operas…hmmm…maybe DirecTV might be interested in picking up another daytime soap? I know Passions was a disaster for them for the one season they had it…but that show jumped the shark. GH on a reduced budget or just on a 4 day a week sch could be nicer.

    In anycase, soaps fans, non-soap fans…the real test begins in June with Nickelodeon’s Nick at Nite 5 night a week ”Hollywood Heights”. It has a 16 week run of 80 episodes…if it does well I guess it gets picked up or gets a spin-off. I mean…it’s a tele-nova..so it’s gonna have a ending of course.

    And hey Richard…how big will the backlash be? Katie isn’t gonna do well if GH is canceled. And why hasn’t ABC put out best of dvd’s for GH? or iTunes episodes for like 99 cents to 1.99? Help off-set the cost. Product Placement in the show more often?

  • MWF

    @ Richard

    The article you cite stresses that the idea of affiliates choosing the fate of GH over the next two weeks is a RUMOR and even the article says it may be a load of rubbish!

    Of course SOAPNET going off the air is likely to increase network ratings but isn’t that the point? By cutting the outlets for the shows and cutting the number of shows down to the current four, the networks are massively reducing costs and hoping to boost ratings by consolidating the audience – seems like a good business plan and I do not see any of the big three going ‘soapless’ any time soon. These shows have an audience and the current balance of four shows may be just right.

  • Richard

    MWF, I never said that the article wasn’t a rumor. I just found it interesting and was offering it up as an alternative.

    As others told me to do — chill.

    As to you others who seem to be so threatened by my dislike of GH chill too. It’s my opinion. I never offered it as proof of anything.

    My comments about the show being on fire was to the ones who were saying the ratings were on fire. As to whether the show is good or not or on fire in that sense it is a matter of opinion. I have mine and you all have yours. I do know that there are others who share my opinion.

    And if you guys would actually read what people say I don’t have to be told that Sonny, Jason, Carly have been front and center for a long time. I watched the show everyday since 1978 until recently. I probably watched it longer and more faithfully than some of you as I know that some of you quit because you didn’t like what was going on. So don’t go harping on me now that I quit.

    Back off. And quit whining and crying. It is not like I said I hope the show the was cancelled tomorrow. I just said I didn’t like it. If you can’t deal with that then don’t read what I post.

  • Richard

    Oh and MWF, as to Soapnet that is what many of us speculated would happen when Soapnet went off the air. So it is not unexpected on my part.

    But many on other boards are full of the impression that GH and the other soaps are gaining new viewers. A consolidated audience is great but so many have been boasting about the alternate forms of viewing for so long.

    By getting rid of Soapnet ABC may have done a good thing because for the sake of the budget they need more live plus 1 viewers to get the ad rate up. But many predicted a bigger jump when SoapNet went off but the full drop of SoapNet is being done so slowly. Will the increase be enough to save GH or Days which will both be coming up for renewal in 2013 if not before for GH.

    And as far as the affiliate thing being a rumor. I wouldn’t put it past ABC at all to pass the blame on to the affiliates. They may be doing this way in a way to try to get the blame off them this time. It would be a very clever way out for them esp. after what I suspect were planted stories that Katie wanted GH as lead-in for her show. I don’t believe that at all either. I believe that was cleverly placed propaganda.

  • Sean

    GH is NUMBER 1 IN THE OTHER ALL INPORTANT 18-34 DEMO…DOES THAT HELP ANY??? ON TOP OF INCREASING FOR A MONTH STRAIGHT??

  • Richard

    Oh and righton

    I did not say or order that you could not enjoy the show. I simply said that some of you can say the show is on fire but that I didn’t see it and I explained why.

    Not once did I say that you or anyone else had to feel that way. But you are trying to force me to think the way you are. By telling me I can’t post because it is hurting your enjoyment of the show.

    This is a messageboard and it has multiple opinions on it. No one even agrees on Days or Y&R — look at the differences there.

    If you can’t take someone with a negative opinion of GH then you just need to stay away. I don’t care what you say or do — I just state the way I feel. Sorry if it doesn’t agree with your opinion and that my not liking the show angers you so bad. What are you afraid of that just by one person stating how he feels that the show will get cancelled. sorry that I threaten you so bad.

    You guys accuse us of trying to force our opinions but hey I don’t see you guys stopping citing your opinions. If someone disagrees with you guys you start whining and crying. Well boo hoo. Deal with it. And sorry to be so mean, but I get so tired of being called out by you whiners. This is a ratings thread. Both the good and bad influence the ratings. I am here to discuss what things might affect the ratings — not to come here and listen to a gush fest. There are other places for that. Find you a fan board if you don’t want to discuss everything that might influence ratings.

    If you will notice the last 2 weeks I have pointed out early that GH did good in the 18-49. But I still don’t like the show, but I can recognize when GH does good. Some of you it is all positive or nothing. Well its not that way with ratings.

  • Richard

    Sean, Yes it does mean something. GH has been rising in that demo too. It is not as important as 18-49 with advertisers but any move in a younger demo is more important than overall viewers or viewers over 50.

  • sofaspud

    @ Righton

    I agree that the show is a lot better than its been in years, but I really would like to see more Quartermaines. Unless you count Jason, they’re hardly ever on and when they are it’s just Tracey orbiting mob stories (Anthony) and doing shtick with Luke. But then I also miss the Baldwins and the Webbers (beyond Liz and Steve). I know soaps evolve and some here might be thinking where the hell are the Hardys and why not bring back Jessie Brewer’s niece and nephew (once played by pre-famous Mark Hamill)! Anyway, the show is much more watchable and often entertaining so I’m happy that should the show go out at least it’ll be better than how Guza left it. I just hope we get to see Scotty, Bobbie and Laura one more time.

  • mattlsax

    Way to go B&B!!!!!!!! You will be around for a long time!

  • Craig

    GH has always been my favorite soap. I don’t like it now being OLTL. Starr is just ok. I do love the cop and Sam, but that is it. Oh and the new lawyer. She is good. Last week I loved the scene with Luke and Anna. Days getting rid of my favorite actress Christie Clark, well I’m sick over it! The ratings have gone down With James Scott, and Ali Sweeney. They are on way to much, not interested in them being on 24/7…..

  • JayTN

    I will just (once again) add this information…

    watching a soap – or any television series – on DVR does NOT count in the ratings unless you are a Nielsen ‘family’. If you are not a Nielsen ‘family’ (and you will know if you are), then no one – with the possible exception of your cable/satellite company – knows what you are watching or recording. Even if your cable/satellite company keeps track, it will NOT be reported to Nielsen, and therefore still useless to the broadcast networks.

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