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Thursday Final Ratings: 'American Idol', 'Grey's Anatomy', '30 Rock' Adjusted Up; 'Touch', 'Scandal' Adjusted Down

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May 18th, 2012

 

American Idol and Grey's Anatomy were  adjusted up two tenths, 30 Rock and the Big Bang Theory repeat were adjusted up one, tenth., Touch  and Scandal were adjusted down one tenth among adults 18-49 versus Thursday's preliminary ratings.

Final broadcast primetime ratings for Thursday, May 17, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 4.4/15 16.40
CBS The Big Bang Theory - R 2.5/9 8.49
ABC Missing (Series Finale) 1.3/4 6.53
NBC Community 1.3/5 2.97
CW Perez Hilton All Access 0.3/1 0.80
8:30 CBS Rules of Engagement (Season Finale) 2.1/7 7.17
NBC 30 Rock (Season Finale) 1.4/4 2.84
9:00 ABC Grey's Anatomy (Season Finale) 4.1/11 11.44
CBS Person Of Interest (Season Finale) 2.5/7 13.47
FOX Touch 1.7/5 6.02
NBC Community 1.3/4 2.61
CW Vampire Diaries - R 0.2/1 0.60
9:30 NBC Community (Season Finale) 1.3/4 2.48
10:00 CBS The Mentalist (Season Finale) 2.5/7 13.09
ABC Scandal (Season Finale) 2.3/7 7.33
NBC Awake 0.7/2 2.10

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
  • bluejays

    I haven’t tried scandal but I can honestly say that the race of the lead makes no difference as to wether or not I watch a show. None. The whole Scandal versus Revenge thing is weird. ABC’s big new drama hit is neither of them, it’s Once. I think OUAT is the biggest new drama on any net for a few years period? But I could be wrong.

    I think next year POI will do better (it has to or it will be moved) and that’s why CBS have done the bold Men move. Give POI a boost for a year before they retire Men and then hope they can put something in that 8.30 slot between BBT and a newly pumped up POI and make it a hit. But they’ve left their Mondays kind of exposed in doing so, so its a move that could cost them.

    If 2BG’s can’t anchor the night and Partners fails they could see a collapse of that whole line up. I think they might come to regret their decision. They clearly think Mondays is strong enough and Thursday needed the propping up (other than BBT, Thursdays timeslots have done worse than Mondays all year pretty much) but I’m not sure that Mondays is strong enough going forward without Men.

    @Bill. thanks for the clarification, so actually POI didn’t beat HFO for the season overall when you take their finales into account. I think its a tie.

  • salim

    the only way that abc will get rid of greys is if the original cast decide to leave, i can see it going beyond 10 seasons if all the original cast sign after season 10

  • Cory

    Community is going to tank on Fridays next season. I’d say most of the fans that would have followed it to Friday are probably pretty outraged right now, as creator/showrunner Dan Harmon has been fired and Sony is bringing in 2 new showrunners. Maybe TVBTN will link to the article.

  • aciel

    i think scandal is popular for people over the age of 25 and revenge is popular with people under the age of 25. i for one favor revenge because it’s story line interest. i like how in scandal how portray in african american female but storyline just doesn’t interest me.

  • Jelly

    I watched the first two episodes of scandal but they made it all about the president I would watch it if I had to do nothing with politics. Still REVENGE Is better than scandal no matter what max thinks.

  • Stormy32

    I think that both Scandal and Revenge will be heavily promoted this summer and fall. In fact, I expect that those two along with OUAT to be the three most heavily promoted shows leading up to the fall. ABC went all out with the promotion for Revenge last year and it started out as a big success story. However, because of the hiatus and yes, the fact that the story got a bit boring, the numbers declined. For this reason, I think that even with it moving to Sunday, ABC will have a tough time getting it back to the 3.0 demo range. For the show to truly take over the reigns from DHW, it will need to introduce more interesting secondary characters because right now the only thing it has going for it are the Emily and Victoria characters.

    The fact that OUAT did not have anywhere close to the amount of promotion that was given to Revenge and was still able beat it out as the network’s top new drama is another indication Revenge will have to work hard to become more than just a success in the press an social networks. You have to be able to show that you can capture and hold the audience interest over the long haul of a season. OUAT has shown that it can come through but the jury is still out on Revenge. I’m one of those people who think that the move to Sunday is not a slam dunk for this show and that it may not hold up well. We shall find out starting in the fall whether I’m right or wrong.

    As for Scandal, I think that this show is going to break out big in the fall. The fact that it could have such a consistent run for every episode while airing in the spring and also without the huge amount of promotion given to the fall network launches says a lot about the show. It hooked it’s audience from the first episode and pretty much held on to them the entire 7 episode run. This is something that you don’t see with series launches anymore.

    It has also held it’s audience across the all the demos and has proven that a quality drama headed by an AA female can be successful across the board. I think that people are of the opinion that because the show has an African-American lead that the primary audience for the show has been AA but that is not the case. The primary audience has in fact been in fact overwhelmingly whites. Since its premiere, Scandal has average between 1.8 to 2 million AA viewers each week. I haven’t seen numbers for the latino audience but based on viewing patterns, I think that it is safe to say that hispanic viewers were between 600-800K. As Scandal averaged 7 million viewers for its 7 week season, this would mean that it averaged between 4 to 4.5 million caucasian viewers per week making it a definite cross over success story. And as I said, it held its audience on a week to week basis.

    The GREYS lead-in was definitely a bonus for the launch of Scandal but after about 2 episodes, I think that people were coming back not because it followed GREYs but because they loved the show. If they didn’t, I think that we would have seen a bigger drop-off from the launch numbers.

    This success for Scandal happened all with ABC directing most of its marketing prior to the launch to AA media. So you have to ask yourself, how much more successful can it be in the fall when ABC starts marketing more to the mainstream media. No matter what anyone has said, Revenge was definitely a bigger hit this year than Scandal. However, based on the current trajectory of the two shows, I think that will reverse in the fall and Scandal could end up being the MUCH bigger hit of the two. Time will tell!

  • Justin121 Lots of Familiar Faces

    @Stormy32

    Once is on Sundays at 8 and is aimed at families, while Revenge is on a mid-week night at 10 pm.

  • Stormy32

    @Justin121

    Very true that OUAT comes on during the family hour but other than fairy tale characters, when you think about it, it’s really not a show aimed at kids. It’s target audience is more women in the 18-34 / 18-49 demo. I would be curious to see the teen demo for the show because I don’t think that it is that high.

    Oh, and I wasn’t saying that I expected Revenge which comes on at 10 on Wednesday to necessarily have the same size audience as a Sunday night show when more people are watching TV. My point was that because OUAT didn’t get the type of promotion that was given to Revenge, the fact that it was able to become so successful on one of the two most important TV nights—and hold on to that success over the entire season says something about the writing and story telling. The ratings for all shows went down in the spring and of the two break out ABC shows, and with less promotion, OUAT was able to consistently hold on to its demo where Revenge saw a big drop. That is the point I was trying to make.

    Don’t get me wrong, I don’t think that REVENGE is a bad show. In fact, I couldn’t truly judge whether it was bad or good because I’ve only seen about 3 episodes. But in watching those three episodes, I could see major problems that could prevent the show from truly becoming a long term success story if they are not addressed in the near future. Chief among the problems that I saw was the previously mentioned bland and boringness of the characters outside of Emily and Victoria. If they don’t fix that and quick, then the show won’t last.

    Another problem that I see with Revenge is the over hyped promotion. That may sound strange since obviously a lot of promotion can only help a show to become successful. However, ABC’s over the top commercials for Revenge can end up hurting it with the fans in the long run if the episodes don’t deliver. From comments that i’ve read on a few boards, that is just what is beginning to happen. Fans feel that the show is not delivering in the 2nd half of the season. I absolutely hate the commercial that they are currently airing for the season finale and if I was a fan of the show, it would totally turn me off and have me worried. Yes, it is a lot of exposure for the show but what happens if the episode doesn’t deliver on those million and one adjectives that pop up on the screen and in the voice over. It could turn a lot of people off of returning in the fall.

  • aciel

    @stormy32 I think u r right when revenge was airing consecutive episodes it used get high 2s but I think its lost a lot of its steam the second half of the season if revenge continues to not live up to its hype its going to loose a lot of viewers. The season finale has to be really good in order to make up for its lost montemum.

  • Mimi

    I’ve just finished watching what is now the series finale of “Missing” and upon reviewing this and last weeks numbers, I see the disturbing truth about the networks. May 3d’s NBC’s Community was ranked above Missing with 3.2 million total viewers (1.4 rating) while Missing had a measly 6.32 million (1.2)–almost twice that of Community. Because Community garnered more of the 18-49er’s it stays. This week it had 6.53 million which is not that far behind the 7.33 for Scandal–but Scandal (another show I watch) is kept because it had the same share (2.3) as BBT (which even my mother loves-what? we talk about TV and discuss it)?!

    So it’s not about how many are watching the show it’s about how many of the “right ones” are. So apparently next year my viewership won’t mean a damn. And my mother’s stopped meaning anything decades ago, which is sad for Scandal, Big Bang Theory, Mike & Molly.

  • Pedro

    Awesome that Greys Anatomy adjusted up for a 4.1 not surprising, was a mind blowing finale! I hope it keeps shooting high for Season 9!

  • Rene’

    Why would they cancel Missing? American Idol is a Freak. I’m bummed Becca wont be back, I’m a huge Ashley Judd fan.

  • Shahhida

    um, glover, dear.. gth man.
    anyways, yay touch!!!
    thank god they canceled terra nova…

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