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TV Ratings Saturday: '48 Hours Mystery' & 'Law & Order:SVU' Tangle

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May 20th, 2012

Scoreboard NBC ABC FOX CBS
Adults 18-49: Rating/Share 0.9/3 0.9/3 0.8/3 0.7/3
Total Viewers (million) 4.01 2.95 2.99 4.16

Due to the nature of live sports programming the ratings for FOX (MLB) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

ABC and NBC tied among adults 18-49 while CBS ranked number one with total viewers on another slow Saturday night.

On CBS, 48 Hours Mystery earned a 1.0 among adults 18-49, down from last week's 1.2, but still ranked as the night's top rated original program, but it was tied by a repeat of Law & Order:SVU.

On FOX, because the baseball game was live, its preliminary ratings shouldn't be used for comparison purposes.

Broadcast primetime ratings for Saturday, May 19, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 ABC Spider Man 3 (8-11 PM) 0.9/3 2.95
FOX Baseball (8-10PM) 0.8/3 2.99
NBC America's Got Talent - R 0.7/3 3.32
CBS CSI - R 0.4/2 3.44
9:00 NBC America's Got Talent - R 1.1/4 4.34
CBS Criminal Minds - R 0.7/2 4.22
10:00 CBS 48 Hours Mystery 1.0/3 4.82
NBC Law & Order: SVU - R 1.0/3 4.38

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

 
  • Egoots

    Baseball is on it’s way out. Old audience. Being replaced by basketball and soccer.

  • Joseph

    In the cities whose hometown teams were playing in Fox’s regional baseball telecasts, ratings were much higher.

    In markets where no local team was featured in a Fox games, it probably trailed the network field in the ratings.

    Besides, isn’t Fox going to have all of it’s regular-season MLB games from April through August next year on Saturday nights for it’s new “Fox Saturday SportsNight” block??

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