E!’S 'Keeping Up With The Kardashians' Season Premiere Delivers Nearly 3 Million Total Viewers, Besting Previous Season Premiere By +16%

Categories: Network TV Press Releases

Written By

May 21st, 2012

via press release:



  • The 7th season premiere of Keeping Up With The Kardashians on Sunday, May 20th in its new 9pm-10pm time period attracted nearly 3.0 million Total Viewers as it exceeded the 6th season premiere by +16%. The show also attracted nearly 2.0 million Persons 18-49, up +20% over last season’s premiere and delivering over 1.5 million Women 18-49 viewers, up +23% over last season’s premiere.
  • The 7th season premiere of Keeping Up With The Kardashians also delivered a +9% gain over the prior season premiere among Households, notching a 2.26 HH rating, while also posting gains over last season’s premiere with Persons 18-34 and Women 18-34.
  • Keeping Up With The Kardashians season 7 premiere posted immediate time period gains at 9pm as it performed 2x to 5x better than both the prior year as well as the prior 4 week time periods with all key measures, including gains of +283% with Households, +298% with Total Viewers and +346% with Adult 18-49 viewers versus year-ago.
  • Keeping Up With The Kardashians also registered appointment viewing from the beginning as it built its audience each quarter hour throughout the show, growing nearly +20% among Total Viewers from start to finish and +24% with Adults 18-49.
  • Online, Keeping Up with the Kardashians season 7 premiere week drew aseries record breaking 2.1MM page views to the show site and related photos on E! Online, up +17% vs. Season 6. Video views to show content delivered its third best premiere week (behind Seasons 4 and 5), with tremendous growth from the prior season (+167% to 322K).
  • E!’s series premiere of Mrs. Eastwood & Company followed on Sunday from 10pm-11pm with nearly 1.1 million Total Viewers which is more than double E!’s Primetime average among Total Viewers.

*Source Nielsen Media Research, Fast Nationals, 5/20/12 Live + Same Day, COV AA% & Impressions; E! Primetime based on 2Q’12 to date (03/26/12-05/17/12, Mon-Sun, 6pm-12am) Online Source: Adobe Site Catalyst (Traffic 2010 – current, Video Starts 2011 – current), The Platform (2009 – 2010 ) Premiere week is based on the full week leading up to the premiere show and video content totals and comparisons include E! Online on-site and off-site players since 2010. Show site comparisons include related photo galleries.


  • http://tvbythenumbers.com Bill Gorman

    “By the way, where is that chart that shows the % of HH for each network? I had to go to numerous sites to find the above information, but I know its all on this site somewhere.”

    It’s linked at the bottom of every cable news ratings post, because that’s where there are the most arguments about it. ;)

  • Tina

    Congrats to the Kardashians for another amazing debut. Can’t wait to see the numbers for the second showing. Love that the Kardashians continue to haters a reason to live. Haters you would be nothing without them!

  • RJ

    Thanks! I really should bookmark that because I ask about every three months.

  • Diego

    The Kardashians are the best, haters, you can still hate, they won’t be affected by you

  • http://tvbythenumbers.com Bill Gorman

    “Thanks! I really should bookmark that because I ask about every three months.”

    FYI, we typically get updated numbers on at least an annual basis, but we always link the most recent in those cable news posts.

  • Hihi1212

    Thank goodness these dolls are amazing!!

  • Erika

    Oh wow everyone here hating on the show must only be watching tv that enriches their minds and people that watch the Kardashians must be stupid. What dumb over-generalizations. I watch the Kardashian show, but I also watch shows like Mad Men that would get approval from this oh so intellectual crowd who doesn’t watch any tv that other would call mindless. Get over yourselves, It’s very simple if you don’t like the show, then don’t watch and leave those who enjoy it alone. Funny thing is the people who think the Kardashians are horrible people really don’t know anything about them since they don’t watch the show. Tell me exactly why they are bad people? They aren’t any worse than insert 12 celebs you like here. They also have a better family relationship and bond than most of you and other Americans.

  • Carla

    I didnt see them on the top views according to Neilson Ratings

  • mboomer

    I don’t understand why 2.3m viewers is good when they were 3.5m to 4.5m in the past. I think everyone is spinning those numbers to their own advantage to attract more viewers next time. THey always do that, they are good at it. Just saying. I watched about 2 min of it and was bored about khloe’s dna stuff. It is all scripted old news. MB

  • Gregg

    This is one of the few shows/families that I would actually pay a fee to get removed from the air.
    Absolutely vapid, untalented, and zero value. The fact that people waited in the rain recently to see them at a lame Sears appearance in Chicago just shows how ugly things are out there.

  • Helena

    Who are the idiots that continue to watch this garbage?!

  • Bob

    I think it is hilarious that the Kardashian show has more viewers than the crappy Thursday night shows on NBC…..Next year, NBC shows will be so low that all the cable shows will beat them.

  • Michelle

    i love this show!!!! and if u ppl dont like them, then why do u waste your time reading their articles and commenting on them?!? losers.

  • Tasha T.

    Why do they say ”Nearly” 3 million? Nearly is close but not exactly nor above 3 mill. Their ratings was 3.5 mill last season. The 2.26 HH Rating is probably most accurate. (Do they think we’re all too stupid to catch that?) I wouldn’t crow just yet KUWTK fans.

  • Cool Dude

    They’re making millions and you’re not. Who’s making it ahead in the end, at this point?

  • lulu

    Well it is time for a new family

  • 1LuvlyGoddess

    Well, to be frank, I’m not a hater by far as I was once a fan of the Kardashians (I still have LOVE for Khloe as she keeps it 100) but ever since Kim pulled that bogus move of a “FAKE” marriage, I was done with supporting them. Needless to say, Kim really needs to do some soul-searching and learn how to the humble herself instead of being so superficial, over-the-top & ostentatious all the time. I think she’s a Pretty girl, bomb shape and can throw the rags on but her demeanor about life conditions are inconceivable contrived. Under ALL the material and make-up, she’s an empty soul and NO guy is ever going to take her seriously as she tends to be too needy & extremely emotional. I truly think she has lost her fan base from pulling that move with the entire marriage that lasted only the blink of an eye but claims she’s looking for love but imho, she’s looking in ALL the wrong places. She should take time out for self and internalize what needs to be fulfilled spiritually, mentally & emotionally. Just my take…. :~)

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