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Friday Final TV Ratings: 'Shark Tank', 'Supernatural' Finales Adjusted Up; 'What Would You Do?' Adjusted Down

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May 21st, 2012

Shark Tank and Supernatural were each adjusted up a tenth while Primetime: Who Do You Thhink You Are was adjusted down a tenth among adults 18-49versus Friday's preliminary ratings

Final broadcast primetime ratings for Friday, May 18, 2012:

Time Net Show 18-49 rating 18-49 Share Viewers Live+SD (million)
8:00PM ABC Shark Tank 1.6 6 5.520
NBC Who Do You Think You Are? 1.0 4 5.380
CBS Undercover Boss -R 0.8 3 4.260
FOX Kitchen Nightmares -R 0.8 3 1.920
CW Nikita 0.4 2 1.420
9:00PM NBC Grimm 1.6 5 5.100
ABC Primetime: What Would You Do? 1.1 4 4.270
CBS CSI: NY -R 0.8 3 5.700
FOX Kitchen Nightmares- R 0.8 3 2.040
CW Supernatural 0.7 2 1.560
10:00PM ABC 20/20 1.2 4 4.410
NBC Dateline NBC 1.1 4 4.640
CBS Blue Bloods -R 0.9 3 6.660

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Hades

    I know total viewers don’t matter I was just saying.

    @Tom

    I don’t think the show should have ended with season 5 I just think seasons 6 and 7 should have been much better than they were. I’ll give the new season a couple of episodes, see how it goes before I decide if I want to continue with it or not. To tell you the truth I’m not expecting much so I’ll go in with very low expectations.

    I think I will watch Nikita during the summer, I haven’t seen it at all but I’ve heard the writing is solid.

  • Kyle

    WOHOO at Shark Tank! By far the BEST show on Friday nights!

    LOLS at Grimm fans now. Not #1 for the night. Shark Tank RULES THE NIGHT!

  • Pepper

    SPN got 0.8s and 0.7s all season, and I think it’ll hold steady at least 0.7 all of next year too. Can’t wait for season eight!!

  • Hades

    @Alejandro

    Nikita was a 0.4 not a 0.6

  • Mickey

    WOOT! Supernatural!

    Here’s a couple of quotes to celebrate a season of steady-as-a-rock ratings, second highest ranking, and upgrade off the Friday Night Death Slot.

    It’s unbelievably amazing how this little show that could has been able to out write, outlast and outplay so many of the other shows that it started with back in 2005.

    –TV Guide

    Best scheduling upgrade: Rarely does a show escape after being tossed into the Friday vortex. But The CW’s Supernatural, banished to Fridays in recent years, is now moving to Wednesday nights — and getting a lead-in from promising new show Arrow.
    –Entertainment Weekly

  • rob60990

    YAY SHARK TANK :D

  • Alejandro

    @ Hades

    Thanks for pointing that out! That darned typo escaped my notice

    Supernatural 1.56 0.7
    Hart of Dixie 1.60 0.6
    Gossip Girl 1.14 0.6
    America’s Next Top Model 1.16 0.5
    90210 0.98 0.5
    Nikita 1.42 0.4
    LA Complex 0.53 0.2

  • Julie

    @Mickey

    I know, don’t those quotes just sum it all up? So happy for SPN. :)

  • Mickey

    @Kavyn
    It’s pretty crazy that SPN is almost double in ratings over Nikita, yet Nikita’s only 140k less in viewers.

    I did the math for all Friday shows last week. Supernatural needs 2.2 million viewers to get a 1.0 in the demo. Nikita needs 3.1. That’s like a 33% difference.

    @Alejandro

    It’s weird seeing 90210 at the bottom like that.

  • SmG

    SPN, another classic adjustment :)

  • Julie

    Amanda – what is “Primetime: Who Do You Thhink You Are?”……a new show? lol

  • JR

    Love Shark Tank’s upward adjustment. So glad ABC stuck with the show.

  • Mickey

    For Supernatural fans, this is our last time in the Friday thread. So I’m writing a conclusion to the Friday issues that have been swirling around in my head all season.

    I was looking up something about Fringe, and came across this article from when it was moved to Fridays, which said: “Shows that are moved to Friday nights are typically in grave danger of being cancelled, particularly ones that attract a niche audience. The ratings for Fringe have taken a real hit this year, dropping nearly 20%.”

    It was generally accepted that Friday nights were the Death Slot, the place where shows go to die. “Friday Night Death Slot” even has its own entry on Wikipedia.

    But now, since Grimm and Supernatural have done relatively well on Fridays, some people are now viewing Friday nights as a good place for genre shows, shows with a niche audience. And even as some kind of sanctuary, a cushy slot where shows are protected due to lower expectations, a prize even.

    But I contend that Grimm and Supernatural have done relatively well in spite of being on Fridays, and not because they were on Friday.

    And the idea that genre shows do well on Fridays (presumably because geeks don’t have lives and are so committed to their shows they’ll watch them anywhere) is not born out by the facts. All genre shows have dropped significantly in the ratings when they were moved to Fridays, and all of them top the DVR lists. Fringe and Grimm rise 70-90% in DVR, Supernatural 55-60%. (Some of that must be due to the overlap between the three genre shows, but a lot of it has to be due to the fact genre fans also go out on Friday nights.)

    Fringe’s ratings dropped like a stone on Fridays; so did Chuck’s. Smallville went from having stable viewership of around 4 million (4.4 to 3.7) during its last five years on Thursdays, to having 2.38 when it was moved to Fridays. Supernatural dropped as well in ratings when it was moved, but not as much (1.2 and 2.7 million to 1.0 and 2.2 million.)

    X-Files has been touted as the example of genre shows doing well on Fridays. But it only got high ratings in one out of its three years on Fridays (and like Supernatural and Grimm, I think it did well in spite of being on Fridays.) But then because it was doing well, it was moved to Sundays where its ratings went up. So hardly a ringing endorsement for putting genre shows on Fridays. Many more genre shows crashed and burned on Fridays: Firefly, The Sarah Connor Chronicles, Dollhouse, and even the original Star Trek.

    Given that, and that all genre shows dropped when they were moved to Fridays, it hardly seems like what some tv pundits have been saying since Grimm did well, that Friday nights are good for genre shows, is true. And we really can’t tell anything about Grimm, except that it did okay in these circumstances. It might be doing 1.8-2.0 in the demo if not up against two other genre shows. It might be doing 2.0-2.4 if it were also on a better night. There’s just no way to know, because it’s never been in any other circumstances than these ones, so that’s all we can see.

    Seeing as genre fans tend to be young, I think they like to go out on Friday nights, and thus are not good targets. I think shows that skew old and towards families would be better fodder for Fridays, like the TGIF family-friendly comedy blocks, or shows like CSI:NY and Blue Bloods. These two shows need 7.5 and 8.2 viewers to get 1.0 in the demo, whereas it takes SPN 2.2, Fringe 3.1 and Grimm 3.7. There’s probably a better chance of people aged 35-49 and/or who have families of being at home Friday nights.

    (Note to SarahL: ICYMI, 1.0 is being used as a yardstick, a standard of comparison. I didn’t say Supernatural currently gets 1.0, though it has 120 times in the past.)

    I can certainly understand the position “If it ain’t broke, don’t fix it” and keep a show like Grimm where it is. But from there to thinking the Friday Night Death Slot is a sanctuary for genre shows, that’s a helluva stretch not supported by the great majority of the facts. Certainly now that Grimm will soon have all the Friday night genre fans to itself I wouldn’t move it. (In any case, if I had known moving SPN was an option, I would’ve been rooting for that.)

    But one thing for sure, the networks didn’t do any of the genre shows any favours by dumping them on Fridays.

  • Mickey

    @SarahL

    In case you come along and dump derision all over me, as is your wont, I’ve always backed up my opinions with facts, figures and reasoned arguments. All you’ve ever had is rudeness and condescension.

    What’s hilariously ironic is that my position has always been that Grimm deserved better than to be dumped on Fridays on top of other genre shows, and could’ve been doing even better in a better slot. You’re position has been that Grimm needs the lower expectations of Fridays because it is a “niche show” and would be “guaranteed to die” in another slot.

    And you’ve been insulting me for having a higher opinion of your show than you do.

    @Everyone Else

    That’s it for me. Enjoy your summer everyone!

  • Mickey

    **your position

    Don’t you hate it when you see a mistake a fraction of a second after you’ve hit Submit Post?

  • LisaM

    If SPN had 1.5 million viewers for a .7, how can Blue Bloods have 6.6 million viewers and only get a .9?

  • Kavyn

    Damn, 3.1 million is a lot of viewers. I think that’s more than any other show needs for 1.0… Doesn’t TV get 1.2s with like 2 million viewers? lol

    Although I thought the ratings just had to do with how many of the viewers are 18-49? I imagine that there are more fans of Nikita that are under 18 or over 50 that enjoy the show compared to most other CW shows.

  • Kavyn

    Doesn’t TVD get 1.2s*

  • Michael

    Supernatural will definitely be scoring a 1.0 next season!

    As for Nikita, at this point hitting a 0.5 would be an improvement.

  • Tessa

    @LisaM

    Simple, Blue Blood’s viewers skew old.

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