Live+7 DVR Ratings: 'Modern Family' Leads Ratings and Viewership Gains, 'The Secret Circle' Tops Percentage Increases

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”. There were 64  such programs in the data for the week ending May 6.

During week thirty-three of the 2011-12 broadcast season  (April 30, 2012 – May 6, 2012)  Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods Modern Family posted a substantial gain of 2.1 adults 18-49 ratings points.

Recently cancelled The Secret Circle had the largest percentage gain with a 80.0% 18-49 ratings increase from DVR viewing.

Modern Family led the absolute average viewership gained from DVR viewing adding  4.130 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-05/02 ABC 4.1 6.2 2.1 51%
2 BIG BANG THEORY, THE-05/03 CBS 4.7 6.5 1.8 38%
3 GREY’S ANATOMY-05/03 ABC 3.3 4.8 1.5 45%
4 NEW GIRL-05/01 FOX 2.2 3.6 1.4 64%
5 OFFICE-05/03 NBC 2.3 3.6 1.3 57%
6 CRIMINAL MINDS-05/02 CBS 3.0 4.2 1.2 40%
7 NCIS: LOS ANGELES-05/01 CBS 3.0 4.2 1.2 40%
8 HOW I MET YOUR MOTHER-04/30 CBS 3.3 4.4 1.1 33%
9 REVENGE-05/02 ABC 2.1 3.2 1.1 52%
10 HAWAII FIVE-0-04/30 CBS 2.4 3.5 1.1 46%
11 HOUSE-04/30 FOX 2.1 3.2 1.1 52%
12 ONCE UPON A TIME-05/06 ABC 3.0 4.1 1.1 37%
13 FAMILY GUY-05/06 FOX 2.7 3.8 1.1 41%
14 SMASH-04/30 NBC 1.7 2.7 1.0 59%
15 PRIVATE PRACTICE-05/01 ABC 2.1 3.1 1.0 48%
16 CSI-05/02 CBS 2.3 3.3 1.0 43%
17 PERSON OF INTEREST-05/03 CBS 2.5 3.5 1.0 40%
18 TWO AND A HALF MEN-04/30 CBS 3.8 4.8 1.0 26%
19 GLEE-05/01 FOX 2.5 3.5 1.0 40%
20 GRIMM-05/04 NBC 1.4 2.4 1.0 71%
21 NCIS-05/01 CBS 3.1 4.1 1.0 32%
22 CASTLE-04/30 ABC 2.3 3.2 0.9 39%
23 DESPERATE HOUSEWIVES-05/06 ABC 2.7 3.6 0.9 33%
24 MENTALIST, THE-05/03 CBS 2.5 3.4 0.9 36%
25 BONES-04/30 FOX 2.0 2.9 0.9 45%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 SECRET CIRCLE-05/03 CW 0.5 0.9 0.4 80%
2 FRINGE-05/04 FOX 0.9 1.6 0.7 78%
3 AMERICA’S TOP MODEL-BRIT-05/02 CW 0.4 0.7 0.3 75%
4 GRIMM-05/04 NBC 1.4 2.4 1.0 71%
5 HART OF DIXIE-04/30 CW 0.6 1.0 0.4 67%
6 NEW GIRL-05/01 FOX 2.2 3.6 1.4 64%
7 SMASH-04/30 NBC 1.7 2.7 1.0 59%
8 AWAKE-05/03 NBC 0.7 1.1 0.4 57%
9 OFFICE-05/03 NBC 2.3 3.6 1.3 57%
10 REVENGE-05/02 ABC 2.1 3.2 1.1 52%
11 HOUSE-04/30 FOX 2.1 3.2 1.1 52%
12 MODERN FAMILY-05/02 ABC 4.1 6.2 2.1 51%
13 BLUE BLOODS-05/04 CBS 1.4 2.1 0.7 50%
14 COMMUNITY-05/03 NBC 1.4 2.1 0.7 50%
15 FINDER-05/04 FOX 1.0 1.5 0.5 50%
16 PRIVATE PRACTICE-05/01 ABC 2.1 3.1 1.0 48%
17 PARKS AND RECREATION-05/03 NBC 1.7 2.5 0.8 47%
18 HAWAII FIVE-0-04/30 CBS 2.4 3.5 1.1 46%
19 GREY’S ANATOMY-05/03 ABC 3.3 4.8 1.5 45%
20 BONES-04/30 FOX 2.0 2.9 0.9 45%
21 CSI-05/02 CBS 2.3 3.3 1.0 43%
22 CSI: NY-05/04 CBS 1.4 2.0 0.6 43%
23 30 ROCK-05/03 NBC 1.4 2.0 0.6 43%
24 SUPERNATURAL-05/04 CW 0.7 1.0 0.3 43%
25 LAW AND ORDER:SVU-05/02 NBC 1.9 2.7 0.8 42%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-05/02 ABC         10,063         14,193      4,130 41%
2 BIG BANG THEORY, THE-05/03 CBS         13,908         17,424      3,516 25%
3 HAWAII FIVE-0-04/30 CBS         10,836         14,329      3,493 32%
4 MENTALIST, THE-05/03 CBS         12,944         16,295      3,351 26%
5 NCIS: LOS ANGELES-05/01 CBS         15,212         18,521      3,309 22%
6 CRIMINAL MINDS-05/02 CBS         11,470         14,587      3,117 27%
7 PERSON OF INTEREST-05/03 CBS         13,270         16,372      3,102 23%
8 BLUE BLOODS-05/04 CBS         10,356         13,389      3,033 29%
9 NCIS-05/01 CBS         17,564         20,550      2,986 17%
10 CASTLE-04/30 ABC         11,095         14,059      2,964 27%
11 GREY’S ANATOMY-05/03 ABC          9,237         12,136      2,899 31%
12 CSI-05/02 CBS          9,749         12,490      2,741 28%
13 REVENGE-05/02 ABC          7,142           9,735      2,593 36%
14 ONCE UPON A TIME-05/06 ABC          8,955         11,420      2,465 28%
15 SMASH-04/30 NBC          5,239           7,698      2,459 47%
16 NEW GIRL-05/01 FOX          4,401           6,859      2,458 56%
17 GLEE-05/01 FOX          6,015           8,396      2,381 40%
18 BONES-04/30 FOX          7,140           9,469      2,329 33%
19 GRIMM-05/04 NBC          4,728           6,957      2,229 47%
20 UNFORGETTABLE-05/01 CBS         10,658         12,871      2,213 21%
21 TWO AND A HALF MEN-04/30 CBS         11,321         13,496      2,175 19%
22 HOUSE-04/30 FOX          6,449           8,603      2,154 33%
23 OFFICE-05/03 NBC          4,441           6,511      2,070 47%
24 PRIVATE PRACTICE-05/01 ABC          7,379           9,385      2,006 27%
25 LAW AND ORDER:SVU-05/02 NBC          6,623           8,600      1,977 30%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

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