TV Ratings Sunday: 'Billboard Music Awards' Leads ABC to Nightly Win, 'Celebrity Apprentice' Sees Finale Low

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May 21st, 2012

Adults 18-49: Rating/Share 2.4/7 1.9/6 1.6/5 1.3/4 1.0/3
Adults 18-34: Rating/Share 1.9/6 1.8/6 1.0/3 0.6/2 1.0/3
Total Viewers (million) 6.981 4.058 5.551 11.316 2.849


ABC won the night in adults 18-49, but CBS claimed victory with  total viewers. 

On ABC, America's Funniest Videos season finale earned a 1.5 adults 18-49 rating, down a tenth from last week's 1.6  adults 18-49 rating. The 2012 Billboard Music Awards earned a 2.7 18-49 rating and was the highest-rated program of the evening, despite tying it's all-time ratings low, set in 2006.

On CBS, back to back episodes of 60 Minutes earned a 1.4 and1.5 adults 18-49 rating, both up from last week's 1.2 rating. Made-for-TV movie Jesse Stone: Benefit of the Doubt at 9PM earned 1.2 among adults 18-49 but was the most-watched program of the evening.

On Fox, The Cleveland Show season finale was even with last week's 1.3 rating among adults 18-49.  The Simpsons finale was up two-tenths to a 2.1 from last week's 1.9 adults 18-49 rating. Bob's Burgers was down a tenth to a 1.7 from last week's 1.8 in adults 18-49. An hour-long Family Guy was up two-tenths from last week's  2.3, earning a 2.5 adults 18-49 rating.

On NBC, the finale of Celebrity Apprentice was up four-tenths, drawing a 2.2 compared to last week's 1.8 among adults 18-49. However, this was the lowest-rated finale episode of the series to date.

Broadcast primetime ratings for Sunday, May 20, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM ABC America's Funniest Home Videos 1.5 5 5.817
CBS 60 Minutes 1.4 5 5.000
FOX The Simpsons -R 1.0 4 2.338
NBC America's Got Talent -R 1.0 3 4.282
7:30PM FOX The Cleveland Show 1.3 4 3.030
8:00PM ABC Billboard Music Awards (8-11P)  2.7  7  7.400
CBS 60 Minutes 1.5 4 10.128
FOX The Simpsons 2.1 7 4.790
8:30PM FOX Bob's Burgers 1.7 5 3.568
9:00PM FOX Family Guy 2.5 6 5.286
NBC The Celebrity Apprentice (9-11p) 2.2 6 6.820
CBS Jesse Stone: Benefit of the Doubt (9-11P) 1.2 3 12.766

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Bunny

    Good for ABC

  • Jay

    It never fails to astound me how old Jesse Stone skews…

  • SG

    Arseno won the Celeb Apprentice. Boo!

  • Andy

    Jesse Stone skews older than Harry’s Law!!

  • Jay S.

    Jesse Stone: double the total viewers, half the 18-49 viewers. Why do they bother?

  • SG

    Billboard Awards totals are blank.

  • MoHasanie

    Wow, Fox animation is low even for its finale! :(
    The Simpsons is sooo low. I haven’t watched it yet, but overall, I haven’t liked this season.
    Family Guys’s 1 hour episode was boring. I was disappointed. It was two separate episodes and it wasn’t even funny. But overall, the season has had some really funny episodes.

  • John A

    Weak numbers for Simpsons and Family Guy.

  • danny94

    Sucks that the simpsons couldent be higher

  • s0303

    jesse stone skews older than blue bloods…those senior citizens sure love their tom selleck :)

  • rob60990

    Billboard Music Awards ratings?

  • rick

    Some advertisers do want to reach the over 49 audience, and Jesse Stone delivers. It was the most watched show of the night.

  • xwiseguyx

    Oh God, must I have to read all this Senior bashing again? Harry’s Law is cancelled, can’t you just bask in your victory against the older demographic?

  • Jeff R

    Pointless of NBC to pull Harry’s Law. AGT pulled the same demo with half the viewers. NBC should have stuck with HL.

  • TomSFBay

    Nearly 13 million and only a 1.2 in the 18/49 category? Wow, those Jessie Stone really must pull in the viewers aged 95+.

  • Ultima

    @Jeff R
    Pointless of NBC to pull Harry’s Law. AGT pulled the same demo with half the viewers. NBC should have stuck with HL.

    They’re repeating AGT in the hopes of drawing new viewers to the show who might not have watched on Monday or Tuesday; and it’s unlikely that Dateline/Harry’s Law would have done better, so at worst it’s a push.

  • MakeItOrBreakItFan

    The first 30 minute segment of “Family Guy” was hilarious and cleverly written!

    It made me realize that this show could move into the direction of doing 3 separate segments each week to bring back the creativity that appears to be lacking in the normal length episodes.

  • Clarke

    Does CBS factor in the older audience more than other networks ? Because they must know that a Jesse Stone movie will get them tons of Total Viewers and a minuscule amount of 18-49ers. Why do they even air these movies if they only care about the young demo????

  • s0303

    @ jeff…agt was a repeat of a show they just showed 5 days ago…if it were a new episode, agt would have gotten at least a 3.0…

  • Dave

    Make fun of Tom Selleck at your peril.

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