Univision's 'Nuestra Belleza Latina' Finale Makes Broadcast Top 10

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via press release:

The sixth season finale of “Nuestra Belleza Latina” (Our Latin Beauty), which aired last night, was among the top 10 programs on all of broadcast television among Persons 12-34 (#7), Adults 18-34 (#7), Adults 18-49 (#9) and Viewers 2+ (#10), making Univision*:
During the two-hour grand finale (8pm-10pm), the:
ü  #3 Broadcast Network, beating CBS and NBC, among Adults 18-34, Women 18-34, Persons 12-34 and Kids 2-11
ü  #4 Broadcast Network, beating CBS, among Women 18-49, Men 18-34 and Teens 12-17
ü  #5 Broadcast Network among Adults 18-49, Men 18-49 and Total Viewers 2+
 
For the entire night (7pm-11pm), the:
ü  #3 Broadcast Network, beating CBS and NBC, among Adults 18-34, Women 18-34 and Kids 2-11
ü  #4 Broadcast Network, beating CBS, among Women 18-49, Men 18-34, Persons 12-34 and Teens 12-17
ü  #5 Broadcast Network among Adults 18-49, Men 18-49 and Total Viewers 2+
The program reached nearly 6.5 million Viewers 2+ who tuned in to all or part of the two-hour broadcast.*
 
Locally**, “Nuestra Belleza Latina” made Univision the #1 broadcast station in the time period (8pm-10pm) among: total viewers 2+, Adults 18-49, Adults 18-34 and People 12-34 in Miami, and among Adults 18-49 and Adults 18-34 in New York and Houston.  For the entire night, Univision was the #1 broadcast station among viewers 2+ in Miami, Adults 18-49 and Adults 18-34 in New York and Miami, and People 12-34 in Miami and Houston.
In social media, “Nuestra Belleza Latina” ranked among the top broadcast shows on Trendrr (No. 7).  Additionally, as part of Univision’s social activities around the show, the network had a GetGlue finale sticker, which helped generate more check-ins than NBA games on ABC and TNT as well as “Keeping up with the Kardashians” on E! and the “Real Housewives of New Jersey” on Bravo. Finally, tweets mentioning “Nuestra Belleza Latina” between May 20th-May21st resulted in 5,361,643 impressions (according to radian6).
 
* Source: The Nielsen Company, NPM, Sunday (05/20/2012) 7:00pm-11:00pm.  Univision’s “Nuestra Belleza Latina” grand finale telecast aired 8:00pm-10:00pm based on Fast National Ratings and English-language broadcast networks based on NPM Fast Affiilate Ratings 7:00pm-11:00pm.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included).  Live+SD.
 
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