via press release:
Disney Channel Ranks as TV’s #1 Network for Record
49th Consecutive Week in Kids 6-11 and Tweens 9-14
Out-Delivers Nickelodeon by Double-Digit Percentages for the 28th
Consecutive Week in Kids 6-11, and for the 30th Week in Tweens 9-14
~Marks Disney Channel’s Longest Stint Posting Double-Digit Advantages in the Demos
Sunday’s “Shake It Up” and “Austin & Ally” Stand as the
Week’s Top 2 TV Telecasts in Kids 2-11 and Kids 6-11
Disney Channel: Total Day and Prime Highlights
During the week of May 14, 2012, Disney Channel ranked as the #1 TV network in Total Day for the 49th consecutive week in Kids 6-11 (465,000/1.9 rating) and Tweens 9-14 (407,000/1.7 rating) – out-performing #2 TV network Nickelodeon by double-digit percent margins. In fact, this marked the network’s 28th consecutive week winning by double-digit percentages in Kids 6-11 (+12% – 465,000 vs. 414,000) and the 30th consecutive week in Tweens 9-14 (+24% – 407,000 vs. 328,000).
In Prime, Disney Channel extended its streak as TVs #1 network to 365 straight weeks in Kids 6-11 (900,000/3.7 rating – or 7 years), and in Tweens 9-14 (755,000/3.1 rating) ranked as the #1 TV network for the 100th week in a row, and for the 362nd time in the previous 365 weeks overall.
- Sunday’s “Shake It Up” (8:30 – 9:00 p.m.) and “Austin & Ally” (8:00 – 8:30 p.m.) were the week’s Top 2 TV telecasts in Kids 2-11 and Kids 6-11:
[Source: NTI, U.S. ratings. Week of 5/14/12-5/20/12: Live + Same Day. Competitive rank streaks include ties based on rating.]
?? Did they really do THAT good in the demo even though they were both under 3.2 million?
The viewers dont matter. The demo does.
Nickelodeon Rocks 2012,
Like Kaylie said, it is the demo that counts. The K6-11 and T9-14 is more popular than viewers in the kids world like A18-49 is more important than viewers in the adult worls. And the demo is something Disney does GREAT in, while Nick lacks!
Follow me @rhonjd
adult *world*
Sorry for the grammar mistake!
No, 2-11 Demo is the most important!
There’s something still baffling about this.
It seems that there are three demos for kid shows, ages 2-11, ages 6-11, and ages 9-11 (or 14, correct me if I’m wrong). Is it just me, or are they rating the kids that are age 9-11 THREE TIMES and rating those ages 6-8 TWICE? Doesn’t the 2-11 demo rate every single kid who watches?
Can someone help me out on this?