Disney Channel Ranks as TV’s #1 Network for Record 49th Consecutive Week in Kids 6-11 and Tweens 9-14

Categories: Network TV Press Releases

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May 22nd, 2012

via press release:

Disney Channel Ranks as TV’s #1 Network for Record

49th Consecutive Week in Kids 6-11 and Tweens 9-14

 

Out-Delivers Nickelodeon by Double-Digit Percentages for the 28th

Consecutive Week in Kids 6-11, and for the 30th Week in Tweens 9-14

~Marks Disney Channel’s Longest Stint Posting Double-Digit Advantages in the Demos

 

Sunday’s “Shake It Up” and “Austin & Ally” Stand as the

Week’s Top 2 TV Telecasts in Kids 2-11 and Kids 6-11

 

Disney Channel: Total Day and Prime Highlights

 

During the week of May 14, 2012, Disney Channel ranked as the #1 TV network in Total Day for the 49th consecutive week in Kids 6-11 (465,000/1.9 rating) and Tweens 9-14 (407,000/1.7 rating) – out-performing #2 TV network Nickelodeon by double-digit percent margins. In fact, this marked the network’s 28th consecutive week winning by double-digit percentages in Kids 6-11 (+12% – 465,000 vs. 414,000) and the 30th consecutive week in Tweens 9-14 (+24% – 407,000 vs. 328,000).

 

In Prime, Disney Channel extended its streak as TVs #1 network to 365 straight weeks in Kids 6-11 (900,000/3.7 rating – or 7 years), and in Tweens 9-14 (755,000/3.1 rating) ranked as the #1 TV network for the 100th week in a row, and for the 362nd time in the previous 365 weeks overall.

 

  • Sunday’s “Shake It Up(8:30 – 9:00 p.m.) and “Austin & Ally” (8:00 – 8:30 p.m.) were the week’s Top 2 TV telecasts in Kids 2-11 and Kids 6-11:

 

[Source: NTI, U.S. ratings. Week of 5/14/12-5/20/12: Live + Same Day. Competitive rank streaks include ties based on rating.]

 
  • Nickelodeon Rocks 2012

    ?? Did they really do THAT good in the demo even though they were both under 3.2 million?

  • Kaylie

    The viewers dont matter. The demo does.

  • RHONJd

    Nickelodeon Rocks 2012,

    Like Kaylie said, it is the demo that counts. The K6-11 and T9-14 is more popular than viewers in the kids world like A18-49 is more important than viewers in the adult worls. And the demo is something Disney does GREAT in, while Nick lacks!

    Follow me @rhonjd

  • RHONJd

    adult *world*
    Sorry for the grammar mistake!

  • Sean

    No, 2-11 Demo is the most important!

  • Ryan

    There’s something still baffling about this.

    It seems that there are three demos for kid shows, ages 2-11, ages 6-11, and ages 9-11 (or 14, correct me if I’m wrong). Is it just me, or are they rating the kids that are age 9-11 THREE TIMES and rating those ages 6-8 TWICE? Doesn’t the 2-11 demo rate every single kid who watches?

    Can someone help me out on this?

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