via press release:
Ratings Highlights Week of May 14-20, 2012
Final National Ratings
For the 2nd Consecutive Week, “Jake and the Never Land Pirates” is TV’s
#1 Series in Kids 2-5 and Boys 2-5 and the #1 Preschool Series with Moms
Led by Monday’s “Mickey Mouse Clubhouse,” the Week’s #1 TV Telecast in Boys 2-5, the Disney Junior Block Holds 9 of the Week’s Top 10 TV Telecasts
“Jake and the Never Land Pirates,” “Mickey Mouse Clubhouse” and “Doc McStuffins” Rank as the Week’s Top 3 TV Series in Kids 2-5 and Boys 2-5,
and the Top 3 Preschool TV Series with Moms
For the week of May 14, 2012, Disney Junior’s “Jake and the Never Land Pirates” on Disney Channel stood as the #1 TV series for the 2nd consecutive week among core demos, Kids 2-5 (706,000/4.2) and Boys 2-5 (396,000/4.6 rating), and was the #1 preschool TV series for the 2nd week in a row in Women 18-49 (333,000/0.5 rating).
- Overall, with “Jake and the Never Land Pirates,” “Mickey Mouse Clubhouse” and “Doc McStuffins,” the Disney Junior block held the week’s Top 3 TV series in Kids 2-5 and Boys 2-5, and the Top 3 preschool series in Women 18-49:
- Monday’s “Mickey Mouse Clubhouse” (9:00 – 9:25 a.m.) stood the #1 TV telecast for the week in Boys 2-5 (545,000/6.4 rating), with the block airing 9 of the Top 10 TV telecasts overall in the demo:
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 29 worldwide.