ABC Ranks No. 2 to FOX in the 2012 May Sweep in Adults 18-49

Categories: Network TV Press Releases

Written By

May 24th, 2012

via press release:

ABC Ranks No. 2 to Fox in the 2012 May Sweep in Adults 18-49, Claiming 3 of the

Top 10 Shows, with the No. 1 Comedy, the No. 1 Drama and the No. 1 New Show

 

ABC is the Only Net Up this Season in the Monday-Friday 10pm Hour in Adults 25-54

 

The Net Marks Big Year-Over-Year Gains with Key Returning Series and New Series

ABC Delivers 9 of the Season’s Top 25 Series with High-Income Young Adults

 

ABC is Home to the Top 2 TV Shows on the Major Nets for “Family Coviewing”

2012 May Sweep (4/26-5/23/12 – 28 Nights Complete)

ABC (2.1/6) took second place during the 2012 May Sweep among Adults 18-49 to an “Idol”-fueled Fox, beating CBS by 5% (2.0/6) and dominating 4th-place NBC by 31% (1.6/5).  It was the 3rd straight year and the 5th time in 6 years for ABC to post the No. 2 position in May in the key young adult sales demo.  In addition, the Network ranked No. 1 for the month with Women 18-49.

 

  • Highest-Rated Series in May (Most Current):  ABC aired 3 of the Top 10 TV series during May 2012 with Adults 18-49, including the No. 1 scripted show/comedy (“Modern Family”), the No. 1 drama (“Grey’s Anatomy”) and the No. 1 freshman series (“Once Upon A Time”).   In addition, ABC’s “Modern Family” qualified as May’s No. 1 TV show with Adults 18-34.  ABC’s “DWTS” was the 3rd-most-watched show overall for the month, behind only “NCIS” and “Idol-Wed,” respectively.

 

2010-11 TV Season (9/19/11-5/23/12)

  • ABC is the No. 2 Net with Viewers, Adults 18-34 and Key Women in the Non-Sports Averages: Based on non-sports programming (to account for the inflated averages from professional and college sports coverage), ABC was the season’s No. 2 TV network in Total Viewers, Adults 18-34 and across all key Women.
  • ABC Beats NBC by 20% in the Non-Sport Adults 18-49 Averages and Leads by 4% Excluding the Super Bowl: In the non-sports averages, ABC overpowered an NFL-driven NBC by 20% in Adults 18-49 (2.4/7 vs. 2.0/6). And excluding just the Super Bowl, NBC’s season average dropped 2-tenths of a rating point, putting NBC -4% behind ABC for the season (2.4/7 vs. 2.3/6). In fact, ABC beat NBC on each of the final 10 complete weeks this season.

 

  • ABC is the Only Net Up in the 10pm Hour in the Key News Demo: On Monday-Friday from 10:00-11:00 p.m. as a lead-in to affiliates’ late-local news, ABC delivered solid year-to-year improvement in Total Viewers (+6%), Adults 18-49 (+4%) and Adults 25-54 (+7%). In fact, ABC was the only net to grow in Total Viewers and Adults 25-54.

 

 

  • ABC Claims Some of the Season’s Highest-Rated TV Series: ABC aired the season’s No. 1 scripted series/comedy (“Modern Family”), the No. 1 drama (“Grey’s”) and the No. 1 freshman drama (“Once Upon A Time” – TV’s top rated new drama series in 4 years). In fact, it was the 2nd straight season for “Modern Family“ to stand as TV’s highest rated scripted show, as ABC has delivered TV’s No. 1 scripted series in 6 of the last 8 television seasons. Led by “Once Upon A Time,” the Net claimed 10 of the Top 20 new series this season in Adults 18-49, the most for any network.

 

  • ABC’s Wednesday Night Comedy Block Grows for the 2nd Year in a Row: For the 2nd year in a row, ABC’s Wednesday 8:00-10:00 p.m. comedy block grew year over year with Total Viewers (+2%) and Adults 18-49 (+6%).  In fact on average, the Net just wrapped up its top-rated Wednesday night in 5 seasons – since 2006-07.

 

  • ABC is a Strong Draw with Upscale Young Adults: Among Adults 18-49 in homes with $100K+ Annual Income in the non-sports numbers, ABC ranked No. 2 this season, just behind first-place Fox, while beating CBS (+5%) and NBC (+22%). ABC delivered 9 of the Top 25 TV series this season among high-income young adults (the most for any network), including the No. 1 entertainment series overall with “Modern Family.”

 

  • ABC is Home to the Top Broadcast Series for “Family Coviewing”: ABC was home to 6 of the Top 10 programs on the major networks this season in “Family Coviewing.” “Wipeout” and “America’s Funniest Home Videos” are the Top 2 shows overall, “Once Upon a Time” (the most coviewed drama in the last decade) was the No. 1 drama and “The Middle” was the No. 1 comedy.

 

  • ABC Series Rank Among the Most Popularly Recorded and Played Back: ABC series were once again among the most popularly recorded and played back TV shows, as “Modern Family” picked up a record-setting 2.5 Adult 18-49 rating points from the L+SD to the L+7 numbers. With a significant rise in DVR penetration year to year (41% to 44%), a total of 8 of ABC’s series added 2.0 million viewers or more on average from their initially reported totals via time-shifted viewing. In fact, “Modern” was TV’s biggest overall gainer, picking up 4.8 million viewers via playback after its initial day of air.
 
  • The End

    Don’t eat the apple Snow, it’s a trap. Don’t do it. Nooooo…

    Speaking of Once Upon a Time. I’m just hoping the numbers hold long enough for it to get 4 seasons at the very most, can’t see how it can go beyond that without ruining the feel of the show.

  • Lamdog

    Since when America cared about number 2? What I find interesting, there not a show that I watch on Fox. I am curious what put them over the top for the May sweeps?

  • Lamdog

    Never mind. Read the Fox article. I don’t understand it?

  • Richard Steven Hack

    Nice percent increase for Revenge – 45%.

    Terrific show.

  • Nick

    @Lamdog
    Two words: American Idol

  • anne

    Go ABC! The certainly would be numbers one if it was not for reality programming. ABC had some of the best scripted programs this year. I hope OUAT and Revenge are on for many more years.

  • David Howell

    ABC’s definitely moving up with scripted programming. With declining numbers across the board for everything but sports, it’s going to be tough for ABC to resist bringing ESPN broadcasts into ABC’s primetime lineup (of course, there’s already crossover in weekend daytime).

    I wonder when there was last a show cancelled from a major network with 18-49 numbers higher than MF and TBBT get now as the top two scripted shows in all of television. I suspect it’s not that many years ago.

  • http://tvbythenumbers.com Bill Gorman

    “With declining numbers across the board for everything but sports, it’s going to be tough for ABC to resist bringing ESPN broadcasts into ABC’s primetime lineup (of course, there’s already crossover in weekend daytime).”

    Other than Monday Night Football, I don’t think ESPN has other sporting events that would be an improvement on ABC Sunday-Thursday prime time ratings, and ABC already has college football on Saturday nights. And except for NFL football, I don’t think you can say that sports ratings are rising.

    “I wonder when there was last a show cancelled from a major network with 18-49 numbers higher than MF and TBBT get now as the top two scripted shows in all of television. I suspect it’s not that many years ago.”

    So, canceling shows getting a 5+ adults 18-49 demo? Not sure what your definition of “not that many years ago” is but it’s more than 5 (as long as we’ve been running this site), and based on the ratings for canceled shows 5 years ago (highest show canceled in 2007-8 was less than a 3 rating) some years before that.

  • Frank

    If the evil queen gets kicked out, I will hide her. Marry me Regina!

  • lita

    i can’t wait for once upon a time season 2…..luv it

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