ABC Scores its Biggest Season-Ending Wednesday in 5 Years

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Opposite Fox’s 2-hour American Idol season closer on the final evening of the season, ABC’s Wednesday night of finales earned a strong second place among Adults 18-49, beating CBS by 73% and NBC by 86%.


  • Building week to week against the Idol finale in viewers (+9%) and young adults (+13%), ABC hit 3-month highs on Wednesday night on both counts – since 2/29/12.


  • Jumping over the year-ago night in viewers (+16%) and young adults (+13%), ABC marked its strongest season-ending Wednesday since 2007.  And on average for the 2011-12 season, ABC’s Wednesday delivery grew by 15% in viewers and by 23% in young adults over last season, scoring its best results on the evening in 5 years – since the 2006-07 television season.


At 8pm, ABC’s season finale of The Middle finished a solid #2 to Idol in viewers and young adults, beating the season finale of Off their Rockers by 18% and 33%, respectively.


  • Gaining over the prior week in Adults 18-49 (+5%), The Middle equaled a 6-week high – since 4/11/12.  In addition, the ABC comedy matched a 12-week high with Adults 18-34 – since 2/29/12.


  • Improving for its second straight year (+4%), ABC’s The Middle marked its top-rated season yet in Adults 18-49.


At 8:30pm among Adults 18-49, a repeat Modern Family beat out CBS’ encore Two and a Half Men by 66% and NBC’s encore Off their Rockers by 33%.


TV’s #1 scripted series for the 2nd straight season in Adults 18-49, ABC’s season closer of Modern Family vaulted over its lead-in to stand as Wednesday’s #1 scripted program in both viewers and young adults.   The ABC comedy qualified as Wednesday’s #1 scripted show on each original telecast this season with young adults.


  • Modern Family was up week to week in both viewers (+6%) and young adults (+3%).  Posting its best-ever season, on average ABC’s Modern Family surged over last season by double digits in Total Viewers (+10%) and Adults 18-49 (+17%).


In the 9:30pm half-hour against the final segment of Idol, the freshman season finale of ABC’s Don’t Trust the B— in Apartment 23 ran as the #1 scripted show in its half-hour among Adults 18-49.


  • Shooting up over the prior week with viewers (+21%) and young adults (32%), Don’t Trust the B— in Apartment 23 hit its highest numbers in 5 weeks – since 4/18/12.  The show also marked best-since premiere numbers with key Men (M18-34/M18-49), despite facing NBA Playoff coverage on ESPN.


  • The new ABC comedy improved its slot year to year in Total Viewers (+10%) and Adults 18-49 (+25%), pacing ahead of the year-ago season finale for Cougar Town.


ABC’s freshman season finale of Revenge won the 10 o’clock hour, beating out the season ender of NBC’s veteran Law & Order: SVU in the hour by wide margins with Total Viewers (+11%), Adults 18-49 (+26%) and Adults 25-54 (+25%).


  • Jumping by double digits week to week, Revenge drew its biggest audience in 20 weeks and equaled 15-week highs with Adults 18-49 and Adults 25-54 –since 1/4/12 and 2/8/12, respectively.


·         The Disney-owned drama produced substantial year-to-year gains in the hour, outdelivering season-finale programming on the same night last year in Viewers (+77%), Adults 25-54 (+43%) and Adults 18-49 (+33%).  On average, Revenge capped out its first season as ABC’s most-watched series in the hour in 5 years – since Lost during the 2006-07 season.

blog comments powered by Disqus