FOX Sets New Broadcast Industry Record With 8th Consecutive Season Victory Among Adults 18-49

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via press release:

FOX SETS NEW BROADCAST INDUSTRY RECORD WITH

EIGHTH CONSECUTIVE SEASON VICTORY AMONG ADULTS 18-49

 

AMERICAN IDOL Takes Top Spot in Adults 18-49 For Ninth Season in a Row

 

NEW GIRL Emerges as No. 1 New Series Among Young Adults

 

THE X FACTOR is No. 1 New Unscripted Series Among Adults 18-49

 

FOX Closes Season With Top 3 Most Socially Engaging Broadcast TV Shows

 

Network Wins May Sweep For Eighth Season Straight

 

Following last night’s star-studded AMERICAN IDOL Season 11 finale, FOX has won its eighth straight season among Adults 18-49, breaking its previous record for the most consecutive season wins in the key adult demo in broadcast history. Averaging a 3.2/9 rating, FOX outperformed the No. 2 network (CBS) by +7%, the No. 3 network (NBC) by +28% and the No. 4 network (ABC) by +33%.   In addition, FOX held relatively steady year-over-year (97% retention) among Adults 18-49 and Total Viewers, excluding last season’s Super Bowl.

 

With a median age of 41, FOX once again drew the youngest audience among the Big Four networks and finished the season at No. 1 among Adults 18-34 for the 10th season in a row and No. 1 among Teens for the 12th consecutive season.  In addition, FOX delivered:

 

·         The No. 1 series among Adults 18-49 and Total Viewers – AMERICAN IDOL

·         The No. 1 series among Teens – AMERICAN IDOL

·         The No. 1 new series among Adults 18-34 – NEW GIRL

·         The No. 1 new unscripted series among Adults 18-49 – THE X FACTOR

·         The No. 1 series among Young Men and Male Teens – FAMILY GUY

·         The No. 1 scripted series among Young Women – NEW GIRL

·         The No. 1 series among Female Teens – GLEE

·         The No. 1 sports network in Households for 15 years straight

 

FOX also ended the season as a leader in social TV, with the Top 3 most socially engaging shows on broadcast TV (as measured by Bluefin Labs):

 

Top Three Broadcast Shows By Total Social Comments:

  1. AMERICAN IDOL – 5.9 Mil.
  2. GLEE – 4.1 Mil.
  3. THE X FACTOR – 3.8 Mil.

 

Other key 2011-12 season highlights include:

 

·         FOX ranked No. 1 among Adults 18-49 on four of seven nights of the week (Wednesday, Thursday, Friday, Saturday) – the most nights of any network.

 

·         FOX ranked either No. 1 or No. 2 on every night of the week among Adults 18-34.

 

·         FOX ranked No. 1 on Thursday among Adults 18-49 for the second season in a row – in fact, FOX won 18 consecutive Thursdays this season, matching last season’s record-breaking streak (the longest broadcast season streak since 1999).

 

·         FOX has topped the rankings among Adults 18-49 for 10 of the past 13 quarters.

 

·         FOX’s median age of 41 for all programming is the youngest of the four major broadcast networks – eight years younger than the second-youngest network, NBC; nine years younger than ABC; and 14 years younger than CBS – and FOX was the only network to lower its median age this season.

 

 

Preliminary broadcast network season averages through 5/24/2012 (Most Current):

 

Adults 18-49

FOX:  3.2/9

CBS:  3.0/8

NBC:  2.5/7

ABC:  2.4/7

 

Total Viewers

CBS: 11.7 million

FOX:  8.9 million

ABC:  8.4 million

NBC:  7.4 million

 

 

Preliminary May 2012 Sweep Averages (Most Current):

 

Adults 18-49

FOX: 2.4/7

ABC: 2.1/6

CBS: 2.0/6

NBC: 1.6/5

 

Total Viewers

CBS: 9.5 million

ABC: 7.8 million

FOX: 7.4 million

NBC: 5.3 million

 

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