'GMA' Weekly Total Viewing Margin only 64,000 with 'Today'

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

GMA’s Weekly Total Viewing Margin only 64,000 with NBC’s “Today”

 

GMA Up Year-to-Year in Total Viewers and Adults 25-54 While “Today” Declines Double-Digits

 

“GMA” is Posting its Smallest Total Viewer and Adults 25-54 Margins with “Today” in 16 Years, Season to Date

 

 

 

ABC News’ “Good Morning America” drew 5.111 million Total Viewers and a 1.7 rating/13 share/2.079 million Adults 25-54 for the week of May 14, 2012.  “GMA” trailed “Today” (5.175 million) during the week by only -64,000 Total Viewers. Additionally, Goodmorningamerica.com has expanded its lead and in April, had 17 million more unique users than Today.com.

 

For the 3rd week in a row and 6th time in the last 7 weeks, “GMA” improved on the same week last year in both Total Viewers (+6%) and Adults 25-54 (+13%) – 4.833 million and 1.844 million, respectively, on w/o 5/16/11.  “GMA” stood as the only network morning newscasts to grow year to year, while both NBC’s “Today”( -10%/-15%) and “CBS This Morning”( -10%/-11%) were each down by double-digits.

 

“GMA” decreased most of its year-to-year margins with “Today” in both Total Viewers (-93% – 64,000 vs. 894,000) and Adults 25-54 (-79% – 165,000 vs. 793,000).  Further, “GMA” has cut its year-to-year demo gap with the NBC program by double-digits for the 20th week in a row and in 34 of 35 weeks this season.  

 

For the 2nd week in a row, “GMA” ranked No. 1 in the key adult news demo on Friday (5/18/12), beating “Today” by +42,000 (2.118 million vs. 2.076 million).

 

Season to date, “GMA” has cut its gaps versus “Today” nearly in half in both Total Viewers (-49%) and Adults 25-54 (-47%) versus its year-ago season gaps.  In fact “GMA” is posting its smallest Total Viewer (413,000) and Adults 25-54 (396,000) margins with “Today” in 16 years – since the 1995-96 Season.

 

“GMA” more than doubled the performance “CBS This Morning” in Total Viewers (+113% – 5.111 million vs. 2.399 million) and Adults 25-54 (+122% – 2.079 million vs. 938,000).  In fact, GMA” turned in its largest demo advantage over the CBS program in more than 5 1/2 years – since w/o 10/16/06.

 

Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+8%) versus its year-ago averages (NBC’s “Today:” -4%/-8%, respectively; CBS’ “This Morning:” -8%/-10%, respectively). “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.

 

 

WEEK OF 5/14/12      TOTAL VIEWERS   ADULTS 25-54         HOUSEHOLDS

ABC                   5,111,000      1.7/13; 2,079,000     3.8/14

NBC                   5,175,000      1.9/14; 2,244,000     3.9/14

CBS                   2,399,000      0.8/ 6;   938,000     1.8/ 7

blog comments powered by Disqus