Late Night TV Ratings For The Week Of May 14 - May 18, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

May 24th, 2012

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF MAY 14-18

JAY LENO OUT-DELIVERS THE TIME PERIOD’S ABC AND CBS COMPETITION IN TOTAL VIEWERS, ADULTS 18-34 AND OTHER KEY CATEGORIES

JIMMY FALLON TOPS ‘LATE Late Show’ AND ‘KIMMEL’ HEAD TO HEAD IN 18-49 VIEWERS, TOTAL VIEWERS AND OTHER KEY CATEGORIES

SEASON TO DATE, JAY AND JIMMY INCREASE THEIR TOTAL-VIEWER MARGINS VS. LAST YEAR

UNIVERSAL CITY, Calif. – May 24, 2012 – NBC’s “The Tonight Show with Jay Leno” has averaged a 0.8 rating, 3 share in adults 18-49 and 3.4 million viewers overall for the week of May 14-18, delivering bigger audiences than CBS’s "Late Show with David Letterman" and ABC’s combination of “Nightline” and “Jimmy Kimmel Live” in total viewers, adults 18-34 and other key categories. Note that “Kimmel” was in rebroadcast on Monday, Tuesday and Friday last week.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" delivered bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC’s “Kimmel” in their head-to-head half-hour in adults 18-49, adults 18-34, adults 25-54 and total viewers. For the week, "Late Night" averaged a 0.5/3 in 18-49 and 1.6 million viewers overall.

Through the first 35 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 15 percent (3.705 million vs. 3.220 million), up from the year-ago season-to-date advantage of 9 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 15 percent (1.763 million vs. 1.533 million), up from last year's advantage of 1 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 41 percent (277,000 vs. 197,000) up from last year's 23 percent, and in adults 25-54, to 11 percent (862,000 vs. 778,000) up from 2 percent at this point last season.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of May 14-18. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.8/3

11:35 p.m.-12 midnight ET
ABC “Nightline,” 0.9/3

12 midnight-1 a.m. ET
ABC “Kimmel,” 0.5/2*

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.4 million viewers
CBS “Late Show,” 3.2 million viewers

11:35 p.m.-12 midnight ET
ABC “Nightline,” 3.7 million viewers

12 midnight-1 a.m. ET
ABC “Kimmel,” 1.8 million viewers*

12:35-1:35 a.m. ET
NBC “Late Night,” 1.6 million viewers
CBS “Late Late Show,” 1.6 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers*

* Friday’s “Last Call” and the Monday, Tuesday and Friday “Kimmel” telecasts were encores

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.9 rating, 3 share
CBS “Late Show,” 0.8/3

11:35 p.m.-12 midnight ET
ABC “Nightline,” 0.9/3

12 midnight-1 a.m. ET
ABC “Kimmel,” 0.5/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.6/3
CBS “Late Late Show,” 0.5/3

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.7 million viewers
CBS “Late Show,” 3.2 million viewers

11:35 p.m.-12 midnight ET
ABC “Nightline,” 3.9 million viewers

12 midnight-1 a.m. ET
ABC “Kimmel,” 1.8 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.8 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 1.0 million viewers

 

SELECTED CABLE RESULTS, WEEK OF MAY 14-18

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.3 (in encore telecasts)
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.3 (in encore telecasts)

TBS, 11 p.m.-midnight, “Conan,” 0.5**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.8 million (in encore telecasts)
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6 million (in encore telecasts)

TBS, 11 p.m.-midnight, “Conan,” 0.9 million**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

** Monday’s “Conan” was an encore.

 
  • Gary Middleton

    “Gary, what do you mean by “Smigel is very devout by showbiz standards”?”

    Most people of his faith who are in showbiz are very secular. My understanding is Smigel is fairly hardcore. Which could provide a little extra cover when you’re taking a comedic sledgehammer to Israeli culture.

  • Charles

    “By the way, does anybody really think Jay is happy how all of this turned out. People have stopped watching him, even more people completely despise him. He completely wrecked his 10pm lead-ins which are now worst than what his primetime show was doing. He went for “#1 in late night” by a mile to “sometimes #1?. People like us are speculating if 2014 will be his final year. Okay, he got a new stage, more years being a late night host, and got to stay at NBC so he didn’t have to start from scratch, but those are the only benefits that he got from the Tonight show debacle.”

    Hard to tell. One thing we did find out…Jay Leno cares nothing about legacy…either his or the brand of The Tonight Show. He’ll admit that. He’ll also tell you that all he cares about is being on television telling jokes at 11:30. If there are 100,000 people watching he’ll be happy.

    What might make him unhappy is if his employers are unhappy…he is the ultimate suck-up to management.

  • Charles

    “Conan has to take some of the blame for his cancellation. The big one was that he wouldn’t listen to NBC executives on how to do the show. You can’t expect your bosses to want to keep you if you aren’t willing to give their ideas a shot.”

    Interesting thought. Over the course of 16 years Conan had developed his following and, on Late Night, a signature brand of comedy. Sure, there were concerns that his schtick wouldn’t do well at 11:30. But if NBC really wanted a watered down, intelligence-free, zombie type of comedy, why didn’t they, then, just keep Jay Leno where he was? O’Brien just couldn’t do the type of show Leno did. (Although he has come close in the early TBS days.)

  • Chris

    “…sometimes #1…”

    I often wonder what kind of heartburn this is causing the suits at NBC now. Prime time continues to slump, Today is neck and neck with GMA, Meet the Press is slipping on Sunday mornings…only Nightly News is solidly on top.

    I am actually amazed they haven’t tried something…although they were dumb enough to sign another contract with Jay Leno.

  • Brad

    NBC was interested in two things with Conan, his age and for him to not leave. They wanted a show to their liking for several years as conan was in his late 40’s when given the Tonight Show.

    Yes, Leno only cares about telling his topical jokes to an audience, but because of the whole debacle, he may be gone for good in 2014. Unlike 2009, places like ABC and Viacom (or Sony) were VERY interested in Leno. Today, no one is interested, and it all happened in a matter of months once The Jay Leno Show premiered. If Jay hadn’t took on The Jay Leno Show and NBC didn’t cancel it abruptly leaving them with no solid 10pm dramas, then your lead-ins are going to be crap for a while. And they are now even worst than what they were before. Yes, Jay isn’t as good as he was a few years ago, and yes, network television isn’t what it used to be, but I think Jay’s decline in the ratings would have been a lot smoother than the abruption it was when he went back to the Tonight Show.

  • Gary Middleton

    Brad, we disagree on more or less every point. I don’t think Jay had a solid offer from another network. I don’t think NBC had developed a single successful 10 pm. drama in the 5 years before the Jay Leno Show took over. If there’s a reason for that, it was not committing to Jay Leno, it was committing to NFL football.

  • Chris

    And don’t forget that Jay Leno, although he’ll never admit it, intentionally went into 10PM to do an awful show, with the idea of then being put back at 11:30. He was willing to sabotage the network he had sold out to to get back “where he belonged.”

  • Gary Middleton

    Forgot about an earlier, classic example of Smigel tackling Israeli culture. SNL circa 1988. Smigel is great as the announcer.

  • Diana Santiago

    Since TVBTN is deleting my posts, I’ll be out of here. I hope that at least you can see this one.

  • Chris

    What are they deleting? I’ve thought that was happening, too, but I think it’s more of a browser glitch.

  • Mark

    It is hard to imagine, in 2004 or 2009, another network getting serious about a big ticket offer to Jay Leno. Everybody seems to know that to pluck him out of NBC 11:30 would almost certainly be an instant fail.

    And, now, even more so as his audience is seriously aging, Leno, too, and now that we know that Leno is incapable of doing anything fresh and original on TV.

  • kscottk11

    “I like your idea about Chelsea there Gary. Putting her on after Fallon in 2014 would be a good idea, but the probably is her audience skews female.”

    Brad, I don’t know if Chelsea would work on network TV. She might be too abrasive for Network TV. An established late night host changing their format is usually not a good thing.

    Following Fallon at 12:30 on NBC could be a real crap-shoot. Who knows if Fallon’s 11:30 Tonight Show will have “long-term LEGS” to give her lead-in support. And with NBC,s current weak prime time schedule, who knows what the future of their late night will be like. All their programming: from morning to weekends is suffering.

    IMO, Chelsea would be a better fit on cable. Maybe take over for Conan with his bigger budget on TBS when his contract expires.

    I think NBC could kill her late-night career. Look what happen to the three principal players on the last debacle. Conan and Leno are both damaged goods and the NBC Tonight Show is not what it use to be.

  • http://tvbythenumbers.com Bill Gorman

    “Since TVBTN is deleting my posts, I’ll be out of here. I hope that at least you can see this one.”

    No one is deleting anyone’s posts. Our spam filter traps posts for words we’ve specified so that we don’t have to bother with manual moderation which is *way* too much trouble. It also traps any post with more than one URL because multiple URL’d comments are most often spam.

    When we had a low volume of trapped posts, we’d free the non-spam, but now it’s just too much trouble and we delete pretty much everything that gets trapped.

  • Gary Middleton

    “I think NBC could kill her late-night career.”

    I think 0.2s could kill her late night career, ks.

    “Everybody seems to know that to pluck him out of NBC 11:30 would almost certainly be an instant fail.”

    19 years ago, those same everybodies thought keeping him on NBC at 11:30 would be a fail. Life is unpredictable.

    The main reason he likely had no solid network offers in 2009 is the same reason Conan didn’t: it’s very hard to switch networks. Dave is lucky that he pursued it at a time when CBS had a gaping hole.

  • Brad

    Jimmy Kimmel would agree with you Mark. He didn’t really believe ABC was serious in getting, just to pull on NBC’s leg to get them to react. I think Leno’s offers were somewhat serious. He was #1 in late night. I wouldn’t have signed any major, long term contracts with the guy, I would do what CBS does with Letterman and have two-year contracts. Then I would get a bunch of guest hosts to try to find Leno’s successor.

    I don’t think Leno purposefully went to 10pm just to suck in order to get what he wanted. I think he signed a two year, pay and play contract to make sure NBC was going to screw him over with their plan. He wanted to be given a fair shot at the new time slot. Leno was thrilled about the idea of having a 30 minute show, but he was willing to go with it. He compromised. Conan didn’t want to compromise. Leno was always willing to call Conan when everything was going down, but the NBC suits told him not to. Conan never ever considered calling Leno. I think it is absolutely unfair to say Leno is a old evil host out to backstab anyone he can.

  • Brad

    “The main reason he likely had no solid network offers in 2009 is the same reason Conan didn’t: it’s very hard to switch networks. Dave is lucky that he pursued it at a time when CBS had a gaping hole.”

    Totally agree Gary. Fox couldn’t get Conan to come over because their affiliates had to many contracts with too many syndicated programs like Seinfeld. Not only that, it is very hard to move all your material over from one network to another. Conan started from scratch at TBS because he decide it wasn’t worth all the legal procedures to get his old material plus he thought it would be a cool experience to start new. Of course he is starting off just as bad as he did in 1993. But just back then, as the quality of the show picks up and the network starts bringing on good programming, things will get better.

  • Mark

    Love reading your posts, Brad. Love how you’re really into this.

    But there are many in the business, and all this came out in the debacle, who will tell you that Jay Leno will destroy anybody who stands between him and 11:30 or whatever it is he wants.

    That, almost singlehandedly, is the big reason Leno has now failed at 11:30…he spent decades building an image of being mr. average nice guy, and now that facade has disappeared.

  • Brad

    Thanks Mark. I really appreciate it.

    I have to agree that Leno has wrecked his image because this is the second time there was a huge uproar over the Tonight Show, both of them being with Leno. You can only fool the public so many times.

  • Monikka

    Brad said, ” You can only fool the public so many times.”

    The same applies to Conan, fawning puff pieces notwithstanding.

  • anonymous

    In a masterful machiavellian stroke of genius, Conan forced NBC to depose the king of late night and offer him the throne to The Tonight Show. Conan threatened to move to FOX to start his own late night show and in turn cut out a big chunk of NBC’s late night pie costing NBC countless millions of dollars in future earnings.

    And in another masterful machiavellian stroke of genius, Leno refused to go into exile but purposely torpedoed his own prime time show to sabotage Conan’s lead-in, causing Conan’s failure and Leno’s return to the throne of The Tonight Show where he sits as a weakened but still ruling king of late night.

    What’s the saying? All’s fair in late night and war.

    What Leno understood best that his opponents didn’t was Johnny Carson’s advice that to be successful in late night, you have to win the heartland. You have to be mild and comfortable and inoffensive either by choice or by nature. Tavern on the Green may have been America’s best restaurant but how many people ate there? Almost everyone in America has eaten at McDonald’s at sometime and love it or hate it, it is still more of a part of people’s lives.

© 2014 Tribune Digital Ventures