Late Night TV Ratings For The Week Of May 14 - May 18, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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May 24th, 2012

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF MAY 14-18

JAY LENO OUT-DELIVERS THE TIME PERIOD’S ABC AND CBS COMPETITION IN TOTAL VIEWERS, ADULTS 18-34 AND OTHER KEY CATEGORIES

JIMMY FALLON TOPS ‘LATE Late Show’ AND ‘KIMMEL’ HEAD TO HEAD IN 18-49 VIEWERS, TOTAL VIEWERS AND OTHER KEY CATEGORIES

SEASON TO DATE, JAY AND JIMMY INCREASE THEIR TOTAL-VIEWER MARGINS VS. LAST YEAR

UNIVERSAL CITY, Calif. – May 24, 2012 – NBC’s “The Tonight Show with Jay Leno” has averaged a 0.8 rating, 3 share in adults 18-49 and 3.4 million viewers overall for the week of May 14-18, delivering bigger audiences than CBS’s "Late Show with David Letterman" and ABC’s combination of “Nightline” and “Jimmy Kimmel Live” in total viewers, adults 18-34 and other key categories. Note that “Kimmel” was in rebroadcast on Monday, Tuesday and Friday last week.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" delivered bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC’s “Kimmel” in their head-to-head half-hour in adults 18-49, adults 18-34, adults 25-54 and total viewers. For the week, "Late Night" averaged a 0.5/3 in 18-49 and 1.6 million viewers overall.

Through the first 35 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 15 percent (3.705 million vs. 3.220 million), up from the year-ago season-to-date advantage of 9 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 15 percent (1.763 million vs. 1.533 million), up from last year's advantage of 1 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 41 percent (277,000 vs. 197,000) up from last year's 23 percent, and in adults 25-54, to 11 percent (862,000 vs. 778,000) up from 2 percent at this point last season.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of May 14-18. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.8/3

11:35 p.m.-12 midnight ET
ABC “Nightline,” 0.9/3

12 midnight-1 a.m. ET
ABC “Kimmel,” 0.5/2*

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.4 million viewers
CBS “Late Show,” 3.2 million viewers

11:35 p.m.-12 midnight ET
ABC “Nightline,” 3.7 million viewers

12 midnight-1 a.m. ET
ABC “Kimmel,” 1.8 million viewers*

12:35-1:35 a.m. ET
NBC “Late Night,” 1.6 million viewers
CBS “Late Late Show,” 1.6 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers*

* Friday’s “Last Call” and the Monday, Tuesday and Friday “Kimmel” telecasts were encores

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.9 rating, 3 share
CBS “Late Show,” 0.8/3

11:35 p.m.-12 midnight ET
ABC “Nightline,” 0.9/3

12 midnight-1 a.m. ET
ABC “Kimmel,” 0.5/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.6/3
CBS “Late Late Show,” 0.5/3

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.7 million viewers
CBS “Late Show,” 3.2 million viewers

11:35 p.m.-12 midnight ET
ABC “Nightline,” 3.9 million viewers

12 midnight-1 a.m. ET
ABC “Kimmel,” 1.8 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.8 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 1.0 million viewers

 

SELECTED CABLE RESULTS, WEEK OF MAY 14-18

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.3 (in encore telecasts)
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.3 (in encore telecasts)

TBS, 11 p.m.-midnight, “Conan,” 0.5**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.8 million (in encore telecasts)
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6 million (in encore telecasts)

TBS, 11 p.m.-midnight, “Conan,” 0.9 million**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

** Monday’s “Conan” was an encore.

 
  • Monikka

    “Machiavellian”? I’m thinking “bumbling fools.” At the very least, a machiavellian Conan would have had better legal advice. His not having a guaranteed start time will be a cautionary tale in Show Business Lawyers 101 from now on.

    What proof do we have that Leno purposely torpedoed his 10PM show? (For that matter, what proof do we have that Romney doesn’t have more than one wife?) That would indeed be machiavellian but I don’t think Leno has it in him and I mean this in a positive way. He’s a straight-up car guy who wants to tell jokes at 11:30 and he was caught in intrigues not of his own making. His skill at his chosen profession is what saved him.

  • Diana Santiago

    “Leno was always willing to call Conan when everything was going down, but the NBC suits told him not to.”

    Jay was never willing to call Conan. How do I know? In November 2009, after the infamous B & C interview, NBC made Andy Richter apologize to Leno by phone. During that call, Leno lied to Andy saying that he called Conan to clarify the interview issue. He purposely lied to Andy knowing Andy knew the truth.

    “I don’t think Leno has it in him and I mean this in a positive way. He’s a straight-up car guy who wants to tell jokes at 11:30 and he was caught in intrigues not of his own making.”

    Yes, he never hid in that closet in 1992.

    I’m sorry, there are too many documented instances of Jay Leno lying.

  • Mark

    Probably the best proof we have is The Jay Leno Show itself. Unspeakably bad. Leno can be a very gifted comic and humorist when the camera isn’t on. Sure, he doesn’t have the creativity that some do, but he does have some wit. The show itself was without any type of wit. Ten at Ten? Really? Is that the best they could come up with?

    No…he was either gunning for that pay not to work, or gunning for 11:30 again. Knowing his obsession with being on TV, probably the latter.

    And that’s true…many came out of that debacle not being able to be trusted…Leno among them.

  • Mike

    Was the Jay Leno Show really that bad? I thought it was exactly like his 11:30 show, without a desk.

    If you didn’t like him at 11:30, you wouldn’t like him at 10PM.

    I just never understood why he took the deal to go to 10PM. He’s no dummy, and knew it would likely fail.

  • Brad

    Thank you Mike for saying that! Leno did every single thing the network executives and their affiliates wanted. They give him some of the highest paying writers for the monologue (which showed), they told him to move one his second comedy act to the end of the show for his affiliates to get a better lead in, they gave him a new director, they built him a new studio, and they threw in the Green Car Challenge (which I enjoyed). When you are doing everything your bosses want you to do, how could you say he dilberately sabotaged his own show.

  • kscottk11

    “What Leno understood best that his opponents didn’t was Johnny Carson’s advice that to be successful in late night, you have to win the heartland. You have to be mild and comfortable and inoffensive either by choice or by nature.”

    anonymous,

    I totally agree with you. In general, people don’t want to go to sleep annoyed and Leno’s light topical humor plays well on an ongoing nightly basis.

    “And in another masterful machiavellian stroke of genius, Leno refused to go into exile but purposely torpedoed his own prime time show to sabotage Conan’s lead-in, causing Conan’s failure.”

    Conan’s Tonight Show was doing badly before Leno’s 10:00pm show. After watching the beginning of Conan’s Tonight Show run from a creative stand-point, I don’t think NBC ever wanted Conan in the Tonight Show chair.

    I think the NBC suits made Leno do his 10:00pm show almost as a “third-rate cable-access act.” I don’t think Leno purposely tanked his 10:00pm show.

    NBC didn’t want Conan On the 11:30 Tonight Show and they didn’t want Leno doing that “10:00pm train-wreck.”

    I Did not read Bill Carter’s book. Pure speculation. Anybody, who really knows; feel free to post.

  • Aaron

    Conan’s Tonight Show didn’t do well from a ratings standpoint but I believe that the ratings would have improved, just like the ratings for the TBS show have.

  • Gary Middleton

    “I just never understood why he took the deal to go to 10PM.”

    As opposed to doing what?

  • Gary Middleton

    “That, almost singlehandedly, is the big reason Leno has now failed at 11:30…he spent decades building an image of being mr. average nice guy, and now that facade has disappeared.”

    Leno has not failed at 11:30. And most of those shrieking over and over about his image being ruined are the same people who didn’t like him before 2009.

  • Mario

    Nobody cares if Conan had a good show. People aren’t going to search for TBS to find that moronic goofball!

  • Mario

    Aaron you’re delusional! Conan’s ratings are horrible and he bombed at Tonight! With these ratings Conan will be gone from TBS after 2014!

  • Gary Middleton

    “Conan’s Tonight Show didn’t do well from a ratings standpoint but I believe that the ratings would have improved, just like the ratings for the TBS show have.”

    Conan’s Tonight did fine in the demo. It had the misfortune of being compared to Jay’s huge preceding number, but Jay would not have kept that number either. Network TV is in a precipitous slide.

    But Conan’s TBS ratings have not really improved, they just happened to move an epic juggernaut called BBT in front of him. On Mondays, when BBT doesn’t air on TBS, his most likely result is still 0.3.

  • Aaron

    Mario, it’s okay if you’re actually Mavis Leno, we just want you to admit it.

  • Brad

    kscott: You are right. NBC did not want to do either the shows at either times.

    I am re-reading Chapter 5 and 6 in The War for Late Night, and got myself a digital edition to copy quotes (hopefully when I find a different reader). Jay’s only serious offer was coming from Sony.

    “Sony Television was looking for a big syndicated late-night franchise to match what it had in the daytime hours with Oprah, with whom the company has a distribution deal. Sony laid a good-laden package under Jay’s nose: the biggest paydar in late night, more than $40 million a year; ownership of his own show and a companion twelve thirty show (the math of Letterman’s deal with CBS); and a landmark new studio on Sony’s Culver City lot.”

    Then an executive talked about making him the “centerpiece” of the Sony lot. Also, Sony was willing to give Leno a percentage of their music divisions sales if he broke new artists on the show. They also promised to think of how they can associate Jay with its PlayStation franchise.

    “To make syndication work Sony would have to canvass the country to line up station. And while entirely confident of success in the endeavor, the Sony representatives expected that Jay would squirm at the notion that his national station lineup wan not instantly certain and secure”

  • Brad

    In “the early months of 2008″:
    “Leno gave an interview to USA Today about his collection… and told the report “I am definitely done next with NBC.”

    Zucker and Ludwin (but in detail Bill Carter) thought that the scenario was going to play out like this;

    Leno wants revenage. He wants to be in direct competition with NBC’s late night. ABC cancels Nightline and gets Jay the 11:35pm slot and pushing Kimmel to 12:35pm. Because of his contract, Kimmel becomes a free agent if pushed out of his time slot. Two choices for Kimmel: take on the demotion and follow the Leno making a solid paycheck of $5 million playing it safe, or “roll the dice” with FOX who he had connections with thanks to his work their in sports. Because of how his ratings were, skewing even more more manly than Conan’s, he believed he could get an offer similar to Conan’s $20 million plus deal. Kimmel and his agent James Dixon thought they could get an offer of $50 million for three years.

    Zucker wanted to avoid the whole mess. One option people thought was that you could just pay Conan off and keep Leno where he is, but that means Conan could then take on the ABC deal and the whole scenario I just explained would happen.

  • Brad

    *“Leno gave an interview to USA Today about his collection… and told the reporter ‘I am definitely done next year with NBC’.”

  • Chris

    “As opposed to doing what?”

    Counting his money and going home. Or putting NBC’s feet to the fire.

  • Chris

    “Leno has not failed at 11:30.”

    Well, his numbers have hemorrhaged. Countless loyal Leno fans have not returned with him to 11:30. He has taken a critical drubbing harsher than before. His interviews with Oprah and others were disastrous. His reputation is largely in tatters. He is no longer comfortably number one. Kimmel and Stewart have beaten him.

    And he hasn’t failed?

  • kscottk11

    Brad, Great post about the Leno/Sony Deal. Thanks for the information. I had no idea Sony Television wanted to be a “player” in late night television.

    I got to read Bill Carter’s book.

  • Diana Santiago

    “As opposed to doing what?”

    “Counting his money and going home. Or putting NBC’s feet to the fire.”
    More options:
    * Spending more time with his wife.
    * Dedicating full time to his night club gigs.
    * Touring with his cars around the states.

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