NBC Finishes the 2011-2012 Season up 9% vs. Last Year and Ranking #3 Outright for the First Time in 8 Years

Categories: Network TV Press Releases

Written By

May 24th, 2012

via press release:

NBC FINISHES THE 2011-2012 SEASON UP 9 PERCENT VS. LAST YEAR AND RANKING #3 OUTRIGHT FOR THE FIRST TIME IN EIGHT YEARS

BOOSTED BY THE SUCCESS OF ‘The Voice,’ Super Bowl XLVI AND ‘Sunday Night Football,’ NBC TOPS ABC FOR THE SEASON IN 18-49 RATING AND 18-49 VIEWERS

IN ADULTS 18-34, NBC RANKS #2 FOR THE SEASON AHEAD OF CBS AND ABC

Sunday Night Football’ IS PRIMETIME’S #1 SERIES FOR THE SEASON, SNAPPING THE EIGHT-YEAR STREAK OF ‘American Idol

The Voice’ FINISHES WITHIN A TENTH OF A POINT OF ‘IDOL’ FOR THE SEASON’S #1 RANKING AMONG ENTERTAINMENT SERIES AND IS THE #1 ENTERTAINMENT SERIES IN ADULTS 18-34

SINCE THE Super Bowl NBC IS THE ONLY NETWORK TO DELIVER YEAR-TO-YEAR GAINS IN 18-49 AND 18-34 AMONG ABC, CBS, NBC AND FOX

 

UNIVERSAL CITY, Calif. – May 24, 2012 – NBC has concluded the 2011-2012 traditional September-to-May primetime television season with a 2.5 rating and a 9 percent gain in adult 18-49 rating versus last season’s 2.3, the biggest increase among ABC, CBS, NBC and Fox. The 2.5 rating ranks #3 among major broadcast networks behind Fox and CBS and ahead of ABC.

Led by the success this season of “The Voice,” Super Bowl XLVI and “Sunday Night Football,” NBC has also finished the season #2 among ABC, CBS, NBC and Fox in adults 18-34 with a 2.0 rating, up 5 percent over last season’s 1.9.

“Not since the 2003-2004 season has NBC been out of fourth place in 18-49 viewers, so we’re thrilled to rank in third place for this season,” said Entertainment Chairman Bob Greenblatt. “We’ve taken some key first steps towards rebuilding primetime, including a great second cycle for ‘The Voice’ and promising first seasons for shows like ‘Smash’ and ‘Grimm’. With a largely new staff in place and a strong development season under our belts – not to mention some big promotional opportunities presented by this summer’s London Olympics and two nights of ‘The Voice’ in the fall – we’re in a very good position to build on the progress of this past season. We’re genuinely excited about the future.”

During the 2009-2010 season, NBC tied ABC in 18-49 rating and trailed in 18-49 viewers and has otherwise finished #4 in both 18-49 rating and 18-49 viewers during each traditional May-to-September season since 2003-2004.

According to “most current” season averages from Nielsen Media Research, “Sunday Night Football” is the #1 primetime series of the season in adults 18-49, averaging an 8.0 rating (“live plus seven day” averages for the dates of the traditional primetime season), and total viewers, with 20.7 million. It’s the first time since the 2002-2003 season that any series besides Fox’s “American Idol” has claimed the #1 ranking in either categories, ending eight-year streaks atop those lists for “Idol.”

NBC’s “The Voice” is the season’s #2 entertainment series, finishing 0.1 of a point behind the Wednesday edition of “American Idol” (with a 6.1 rating vs. “Idol’s” 6.2). In adults 18-34, “The Voice” is the #1 entertainment series on ABC, CBS, NBC or Fox with a 5.3 rating.

While February’s Super Bowl played a key role in the network’s improved ranking this season, NBC is also the only network among ABC, CBS, NBC and Fox that’s shown year-to-year growth since the Super Bowl in adults 18-49 and adults 18-34. Since February 6, NBC is up 11 percent in adults 18-49 and up 7 percent in adults 18-34 versus year-ago results while ratings for ABC, CBS and Fox are flat or down year-to-year in both categories.

Also, in regular-program averages for the 2011-2012 season that exclude the Super Bowl, NBC is the only network among ABC, CBS, NBC and Fox to increase its 18-49 rating this season versus last. In those regular-program averages, NBC is tied with ABC for #3 in adults 18-49 (2.5 rating each) and is #2 ahead of CBS and ABC in adults 18-34 (with a 2.0 rating vs. a 1.9 for ABC and a 1.8 for CBS).

The median age of NBC’s audience is younger this season than last, 49.3 this season versus 49.6 for 2011-2012. Other median ages were: Fox, 46.3 versus last season’s 45.4; ABC, 52.4 versus last season’s 51.5; and CBS, 55.6 versus last season’s 55.1.

Among the highlights generated by NBC’s first-year shows of the past season, Monday’s “Smash” currently ranks tied for the highest adult 18-49 rating for any 10 p.m. ET drama on ABC, CBS or NBC (3.2 rating, tied with CBS’s “Hawaii Five-0” and “CSI,” “most current” season averages through May 23) and Friday’s “Grimm” is the #1 Friday drama on ABC, CBS, NBC or Fox in 18-49 (with a 2.1 rating).

2011-12 Season Averages

Adults 18-49

Network…’10-11…’11-12…Difference

Fox…3.5…3.2…-9%

CBS…2.9…3.0…+3%

NBC…2.3…2.5…+9%

ABC…2.5…2.4…-4%

CW…0.9…0.7…-22%

Regular Programs, Adults 18-49

Net…’10-11…’11-12…Diff

NBC…2.4…2.5…+4%

CBS…2.9…2.9…Even

ABC…2.5…2.5…Even

Fox…3.4…3.2…-6%

CW…0.9…0.8…-11%

Adults 18-34

Network…’10-11…’11-12…Difference

Fox…3.0…2.7…-10%

NBC…1.9…2.0…+5%

CBS…1.9…1.9…Even

ABC…1.9…1.8…-5%

CW…1.0…0.8…-20%

Total Viewers

Network…’10-11…’11-12…Difference

CBS…11.6 million…11.7 million…+1%

Fox…9.8 million…8.9 million…-9%

ABC…8.5 million…8.4 million…-2%

NBC…7.0 million…7.4 million…+5%

CW…2.0 million…1.7 million…-15%

Season-to-date figures are “most current” averages comprised of “live plus seven day” data through May 6 and “live plus same day” data for May 7 through May 23.

 
  • Geordiegirl1967

    Wow – CW have had a really bad year!

  • JC

    NBC up 9%. Ok so that means they now get 109 viewers?

  • Chris Dragon

    picking up Wonder Woman would have raised that even higher!!

  • SarahL

    Grimm got a mention in the last sentence of NBC’s press release, very nice. Grimm helped NBC get those 18 to 34 and 18 to 49 demos. No wonder it got early renewal.

  • Ralph Hahn

    “We’re #3.” We’re #3.” “We’re #3.”

  • Paul =)

    Would they have been #3 without the Super Bowl?

  • were123

    Poor CW, -22% is really harsh

  • SarahL

    NBC is spinning hard, but the point of the press release is show advertisers that NBC’s 18 to 34 and 18 to 49 demo is increasing so that it attracts more ad dollars.

  • cc

    Exactly Paul, because of the SB they barely escaped 4th place. They can spin whatever they want and enjoy the 3rd place but they’re not fooling anyone.

  • Anthony

    “We’re #3.” We’re #3.” “We’re #3.”

    You gotta get excited about what you can, just like the press release said for the last 7 years they could only chant We’re #4!

  • a p garcia

    All of this to say “We’re #3″.

  • Oliver

    Look how low those 18-34 figures are compared to 18-49. Young people are abandoning TV in their droves.

  • 6’9

    NFL IS KING!

  • Beckstle

    The demo is OUTDATED – Advertisers know it. Gotta wonder when the networks will catch on. Meanwhile, the ad folks are getting the shows they REALLY want, cheaper.

  • Bob

    I would still rather be in CBS’ position for long term than some of the others that use Reality and Sports. CBS has people watching the shows.

  • Nick

    @Paul =)

    Yes. Bill has explained that having the Superbowl generally adds about .3 to a total average.

    ABC: 2.4
    NBC w/ Supe: 2.5
    NBC w/o Supe: 2.2

  • Babygate

    Perspective. NBC would be a distant 4th without special programming, football and The Voice. Their top scripted program is #32 out of the pack. With The Voice numbers slipping, let’s see what happens next season. CBS thrives by the strength of its comedies and ABC has the top dramas. Fox, like NBC, is also dependant on non-scripted programming.

  • Babygate

    @Bob
    Although I don’t favor CBS’ heavily sexist programming, I do agree that they, as well as ABC, rely on the strength of their original, scripted programming. They focus on their brand and longevity rather than just putting all their eggs in one basket.

  • toadytoady

    Theres a lot of spin going on here. Smash Finale demo was not good, only 1.8 key demo and 5.9 million.The demo steadily decreased as the season progressed, which is presumably why they are holding it back.

  • ABC hater

    They’re #3. Yes!!! Glad they made it this year. :)

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