ABC's 'Duets' Tops Fox's 'Dance'/'Rookie Blue' Marks Most-Watched Telecast Since Aug '10

Categories: Network TV Press Releases

Written By

May 25th, 2012

via press release

ABC’s Debut of “Duets” Outdraws Fox’s Premiere of “So You Think You Can Dance,” Improving its Time Slot Year to Year by 5% in Viewers and by 55% in Young Adults

 

 ABC’s “Rookie Blue” Opens its 3rd Season with its Top Telecast Since August 2010

 

 

Thursday Night (8:00-11:00 p.m.)

ABC finished No. 2 on Thursday evening in Total Viewers (6.5 million) and Adults 18-49 (1.6/5-tie).

 

Please Note:  On the Thursday leading into the Memorial Holiday weekend, overall TV usage levels declined week to week by –5% among Adults 18-49 (32.1 vs. 33.8).

 

“Duets” (8:00-10:00 p.m.)

Head to head from 8:00-10:00 p.m., ABC’s series debut of “Duets” outdrew Fox’s season premiere of “So You Think You Can Dance,” leading by 8% in Total Viewers (6.7 vs. 6.2 million). In addition, the new ABC unscripted show was the No. 2 series in the 2-hour time period with young adults (AD18-34/AD18-49), while finishing second among the broadcasters with Teens 12-17. The ABC singing competition surged by 13% among young adults (1.6/6 to 1.8/5) from its first to its second hour.

 

  • “Duets” greatly improved its time period for ABC over the year-ago night in Total Viewers (+52% - 6.7 million vs. 4.4 million) and Adults 18-49 (+55% - 1.7/5 vs. 1.1/4), representing the Net’s biggest audience in the slot on the first post-season Thursday in 4 years and its top young adult number in 3 years – since 2008 and 2009, respectively.

 

Rookie Blue” (10:00-11:00 p.m.)

In the 10 o’clock hour, ABC’s season premiere of “Rookie Blue” was the No. 2 series in Total Viewers (6.0 million) and Adults 18-49 (1.4/4), while ranking No. 1 with key Women (W18-49/W25-54).

 

  • Topping its year-ago premiere at the end of June (+3% - 5.8 million on 6/23/11), “Rookie Blue” opened its 3rd season with its most-watched telecast since August 2010 – since 8/19/10.  In addition, among Adults 18-49, the show topped last season’s finale by 17% and outdelivered its last 9 telecasts – best since 7/14/11.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 05/17/12.

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  • carole

    I tried to watch Duets. I couldn’t do it. Worse than AI. Boring…

  • michele

    GO ROOKIE BLUE!!!!!!

  • Bob

    Duets was a snoozefest. Bring back American Idol NOW….Everyone is saying that they can’t wait until January 2013 when Idol returns….Now that is how you produce a show. When people are already wanting it back the day after the finale, it is a good thing.

  • Marcus

    Here we go again with the “surging”.

  • RJ

    @Bob,

    No one is saying that about American Idol.

  • Nick

    TV got turned off 35 seconds into Duets… :-p

  • JC

    Duets is an amazing show. All of these singers have raw talent and will get so much more out of this contest then any other. I think Kelly,Robin, Jessica, and John all did a great job picking talented people who really can perform.

    As far as American idol, im over that show, BORINGGGG… Its turned into a popularity contest not a singing contest…

  • really?

    This is a shameful press release if I ever saw one

  • Babygate

    Talk about spinning. Even ABC can’t believe its own press. Duets came in 3rd after a repeat of BBT. A repeat. That spells trouble no matter how you spin it. And it came in behind SYTYCD as well.

  • Dan

    SPIN.SPIN.SPIN. Duets sucked wont be watching again.

  • Nick

    ” Improving its Time Slot Year to Year by 5% in Viewers and by 55% in Young Adults”

    Last Year was 2 Wipeout repeats and 1 repeat Rookie Blue.
    SPIN SPIN…

  • spokanelady

    Rookie Blue was AWESOME!!! Duets was not my favorite.

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