Soap Opera Ratings: 'General Hospital', 'Days of Our Lives' and 'The Young & the Restless' Down in Total Viewers, All in Women 18-49

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May 25th, 2012


Ratings for the week of May 14-May 18, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,255,000 (-64,000/-643,000)
2. B&B 3,082,000 (+20,000/+235,000)
3. DAYS 2,358,000 (-76,000/+17,000)
4. GH 2,339,000 (-103,000/-238,000)

1. Y&R 3.3/11 (+.1/-.2)
2. B&B 2.4/8 (+.1/+.3)
3. DAYS 1.8/6 (same/same)
3. GH 1.8/6 (-.1/-.1)

Women 18-49 Viewers
1. Y&R 827,000 (-37,000/-119,000)
2. B&B 664,000 (-9,000/+145,000)
3. GH 595,000 (-48,000/-126,000)
4. DAYS 512,000 (-32,000/-157,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/-.1)
2. B&B 1.0/7 (-.1/+.2)
3. GH 0.9/6 (-.1/-.2)
4. DAYS 0.8/5 (-.1/-.2)


Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Richard

    Oh Jay, I was going to say something else the other day when we were discussin SON. And all that stuff happened again.

    Anyway yes I do agree with you about how vastly different this board and SON are. I totally agree with you.

    But on the negative part you mentioned about SON — go over to Soap Opera Central sometimes. I won’t even go on those boards ever anymore. I read some of the news articles but never go to their boards. You talk about some wild going ons. they have some of the rudest posters over there. And yes I hate to say but some really crazy soap fans too. I like level headed folks. Some of those folks don’t know that some of those characters are played by actors. I honestly think that some of the think they are real people.

  • JayTN

    I will take the opposite approach and call a duck a duck…Robin Strasser is beyond unprofessional. She is like a petulant little child stopping their feet because they didn’t get what they want. Laura Wright could probably not care less what Ms. Strasser’s opinion of her appearance was…I don’t imagine that too many writers or producers are knocking down Strasser’s door to offer her parts. Her attempt at damage control is also pathetic, trying to backtrack some of her comment by calling Laura Wright “talented, beautiful, and strong”…three things that Ms. Strasser most definitely is not.

    Since Ms. Strasser seems so enamored with alliteration (i.e. calling “The Chew” fans ‘toothless toadies’, my own alliterated description for her could be ‘bitter b…’, well, I’ll let each person imagine what the second ‘B’ word is. ;-)

    CBS has effectively used their other daytime programming to advertise their soap line-up. Actors from Y&R and B&B have appeared on both “The Price is Right” and “Let’s Make a Deal” either in character (I thought the whole LMAD/B&B crossover was hairbrained) or as themselves. Actors have also appeared on “The Talk”. I guess Ms. Strasser would prefer the soaps to be an island unto themselves and never promoted or talked about except when they air. She is utterly clueless and classless. In my opinion, Ms. Strasser’s attitude of isolation and bitterness is what has left the daytime soap genre in its current state. Only when the people who share her out-dated thought process are swept away will the genre ever be in a position to be saved.

  • Dave.A

    Whether her reasons to appear on The Chew were profesionnal or personal, Laura Wright is a grown woman and she doesn’t owe any explanation to Robin Strasser or other lunatic soap opera fans. What she does is none of their business.

    Yes Richard, Katie is an ABC production, but a syndicated one like Live with Kelly. Pratically all daytime syndicated shows are produced by the 3 big networks anyway. For example, Judge Judge is produced by CBS but can air on a non-CBS station. Jerry Springer is now produced by NBC, but the majority of the stations that air it aren’t even affiliated with NBC.

  • Chrisann D

    Jay, I guess I should have found out myself what Robin S said. You are correct in that was totally unprofessional and just plain mean. I think in this day and age when what you say can be seen by millions and can’t be taken back is on the internet you should be sure and filter what is said……advice I myself need to take. But sometimes I get huge holes in my filter and crud leaks out.

  • Richard

    How many stars have blurted out stuff on Twitter now to have fans and others up in arms?

    Maybe this Robin Strasser is not ashamed of what she said but as Jay said she tried to do some backtracking so maybe she did.

    But she didn’t seem to apologize for calling fans of another show toothless toads.

    Who knows maybe she made enough money to feel that she doesn’t need to work anymore. Maybe she feels she can be so outspoken. Who knows?

    But you would think with so many OLTL stars rumored to be coming to GH she wouldn’t want to possibly anger stars of a show she might possibly get a job on some day. Or maybe she and FV and RC weren’t friends and she knows there is no chance. It as Jay said was very unprofessional if she ever wanted to work for GH or ABC again.

  • Chrisann D

    Richard, I have no idea what happened but everything you said I was wondering myself! Even though I do hope that she had a momementary lapse of judgement and wishes she could take back that moment in time when she said such insensitive and rude remarks. Did anyone by any chance watch GH today? We had bad weather where I live so as luck would have it we still have Soapnet. Just watched todays episode and thoroughly enjoyed it. Well not all of it……so sick of Jason what a baby. I hope the writers change his attitude. He is the only one that seems to not enjoy his role.

  • joshua

    So mad! Really are the writers trying to be unemployed? I can come up with stories of YR! I must believe that they do not want to spend money at this point. What a ash trash of story telling. Sad

  • joshua

    Days is so boring, tried to watch it.GH is okay but yet BORING. I love soaps but wondering where is the fun part anymore. ATWT was the best soap and OLTL and miss the Guiding Light before Wheeler. Pissed

  • MBmomof3

    Robin Strasser appeared on The View on their tribute to OLTL when they went off the air. I don’t remember what show The View replaced, but I bet JayTN or Dave.A know. Was it a soap? Just curious.

    I read the Twitter. Frankly I expected it to be worse. She is known to be very outspoken. I’m still a fan, but it was unnecessary and unprofessional. She is entitled to her opinion. Personally, I don’t get the draw to Twitter. I really don’t care to know every single thought anyone feels the need to share.

  • Dave.A


    The View replaced a short-lived talk show called “Carly & Marilyn Real Friends” , which itself replaced another talk show. ABC has never had a soap opera in the morning.

    The thing is that it shouldn’t even be a “soap operas vs talk shows” boxing match. AMC and OLTL didn’t met ABC’s exceptions so the network canceled them and replaced them by other TV shows, a practice that has happened ever since television was created. These “movements” to save the soaps are not only fruitless but also utter nonsense, and only make the authors of these websites look like total fools who need psychiatrist treatment.

    CBS has its soap actors appearing all the time on The Talk and LMAD and you never hear all this whining over there. And Strasser’s twitter doesn’t even make sense because One Life to Live is not the show that was replaced by The Chew.

  • Chrisann D

    MBMom, This arguement that the SOS movements are pointless is just in my opinion just an opinion. To me if anyone choses to write letters, call affiliates e-mail networks well good for them. So MBmom I hope you keep up your letter writing and all. I will do the same. While I am sure OLTL and AMC can’t be brought back I don’t think GH is a lost cause.So I will call my local ABC affiliate and let them know how much I enjoy GH. While Dave and others think it is nonsense thats fine. Hey gotta go….got an appointment with my shrink.

  • Dave.A

    Writing an e-mail or a letter to the network is NOT part of these delusional SOS movements. In fact, writing a letter to a network is a very constructive practice that, when combined with other factors (such as good ratings) can actually save a show from cancellation. Writing a letter to a network to let them know that you care about your show is definitely NOT nonsense or a waste of time in my book.

    The SOS movements are however a waste of time and nonsense because they are 1) unrealistic and 2) hateful and 3) hypocrites. Unrealistic because by attempting to revive two canceled soap operas. Hateful because they put down the replacements shows and their fanbase. Hypocrites because they claim that they want to save the genre when in reality they only care about the 3 ABC soaps and don,t care a finger about the other soap operas.

    No one in the mainstream population will ever take seriously SOS movements. But writing a letter to you local affiliate does NOT fall in that category. In fact, I encourage everybody to keep doing it. But remember, General Hospital must gets its ratings up too :)

  • MBmomof3

    “Carly and Marilyn Real Friends”? That sounds just awful. LOL. I thought maybe The View replaced Loving or The Edge of Night. Both great soaps IMO. My memory of the 80’s is a little hazy, but in my market I believe AMC was on at 9 am, followed by Loving, EON, OLTL and GH. But Dave.A’s memory is definitely better than mine.

    For the record, I don’t hate all talk shows. I think “Ellen” is very entertaining. I like the late-night shows like “Conan”, etc. too.

    Also, in no way do I believe that OLTL or AMC will ever return to daytime. I would love to see them in some format, somewhere, but it won’t be on network TV. When I communicate with ABC I only discuss my support for GH and don’t refer to the cancelled soaps or my opinion on the replacement shows. I think they would be even more dismissive if I was still harping on that issue. I just want to see GH turn 50 and have my GH themed party. Unless those ratings really improve, I don’t see GH lasting beyond April 2013:(

    With regard to the other network soaps, I submit viewer feedback in support of those shows as well. If GH moves to 1 pm (CST) in my market in the fall, it will be up against DOOL. I’m worried for both shows. Right now in my market none of the soaps are in competing timeslots, which is really nice.

  • Richard

    I write letters to the networks and my affiliates all the time. That is a good practice along with even writing your congressmen, etc. More Americans need to let their voices be heard in such things.

    I will add that some of the folks in these Save Our Soaps campaigns go way out there and actually hurt more than they help due to the fact they take it way too far. And they do come off as delusional and no one will take them seriously. I know someone on one of the boards even made up a thread about the cliche sayings of the SOS fans the other day. I can’t even remember where I saw it. But some of them were: “You are not a true soap fan,” “You’re just a hater,” “You just don’t understand the genre,” “You must work for ABC,” “You just don’t like soaps,” “You’re just bitter because,” “You’re just a bad soap fan,” and there were more but I can’t remember them all. It was very cute and funny at the same time.

    But I encourage any fan to write and tell the networks what they think. Hey lie if you have to about your age. Someone years ago told me if you want to complain about your soap tell them you are a 30 year old woman. They will listen to you better. If it is primetime a 30 year old man or woman. They are supposed to take your letter more seriously. LOL

    And MBMom, I am glad that Dave.A remembered that one. For the life of me I could not think of what aired at that time here or on the networks. How long has The View been around anyway? I have never watched it enough to really know much about it.

    As far as talk shows as I have said before I have not enjoyed any in ages. I am really dating my self even more by this statement but I really miss the days of daytime talk shows like Donahue and variety shows like Dinah and Mike Douglas. When I was a kid and teenager, daytime TV was a mixed bag of stuff that was wonderful to watch. It had game shows, talk shows, variety shows, repeats of primetime sitcoms, movies in the morning, movies in the afternoon, and of course soap operas for those that loved them.

    We were a big game show family as a whole. And Mom loved all her soap operas. I have lost track over the years how many Mom actually watched. And of course I had GH and EON in the afternoon.

    And I’ll close with something I read yesterday in trying to find out what was said on Twitter. Someone in one of those threads made a very interesting comment about the excuse of using competition as to why soaps are down.

    The thought was instead of using that as an excuse and just accepting it — someone at the networks should be looking at why when people are faced with competition or choices they are more often times choosing the competition over the soaps. I had never really thought of it that way. But the obvious reasons is people would rather watch something else when they have the choice. As MBMom and I have talked about there is still an audience at home during the day. Not as big of one as it used to be, but why are people choosing to say watch reruns of primetime series on TNT, or the news, etc.

    Anyway that is my thought for now. I’m hungry time for lunch and some reading time. On btw MBMom, I hate Twitter too. I had a hard time understanding what Robin Strasser was even saying until someone explained parts of it to me. I coulldn’t get past all this @ stuff.

    I also find it funny that someone said the things said were not even sent to the actress but to some other person named Laura Wright. So in the end it was unprofessional for so many bad reasons as it was said and not even said to the person it was meant to be said to. LOL

  • JayTN

    To be fair, “Caryl & Marilyn: Real Friends” only lasted one season (1996-97) and replaced the similar “Mike & Maty”, which lasted a bit longer (1994-96). The previous 11:00 a.m. show, “The Home Show” was a bit more successful, running for six years (1988-94) and even expanding to 90 minutes in 1991 and 1992. “The Home Show” did replace a soap, in a roundabout way. Although “Ryan’s Hope” aired at 12:00 noon (or the network wanted the affiliates to air it at that time), when it was canceled, “The Home Show” expanded from 30 minutes to one hour, airing from 11:00 a.m. to 12:00 noon. (ABC would soon give the 12:00 noon half-hour back to the affiliates.)

    “The Home Show” replaced a variety of programs, such as (believe it or not) “Lifestyles of the Rich and Famous” and the game show “Bargain Hunters” (similar to the NBC classic “Sale of the Century”).

  • MBmomof3

    How could I have forgotten “Ryan’s Hope”? I LOVED that show. As much as I obviously love soaps, I do have to agree with many of you that TV is more entertaining when you have more variety in your programming. Add a game show, maybe keep ONE talk show, a bit of news, scripted drama (soap), possibly keep the cooking show if it is a ratings success…The network needs to survive. It is a business, and a very competitive one when viewers have so many entertainment options these days. It is like the pendulum has swung so far in the other direction, and now “reality”, news, info, talk have taken over the airwaves. BORING!

    I was imagining one day we may see a “reboot” of the daytime dramas like we have seen so many of the primetime soaps. Dallas, 90210, Melrose Place, even Dark Shadows at one time. Probably others I can’t recall. So maybe some day my dream will come true and I’ll see a reboot of OLTL on cable or online. One can hope.

    OH, before I forget…ABC’s promo dept. has been busy. They issue a press release of a contest SOAPNet is running for viewers to vote for their favorite GH moments. You can find the link on the right hand side of this website. Keep up the good work ABC PR Dept!

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