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TV Ratings Thursday: 'Duets' and 'SYTYCD' Premieres Fail to Impress, 'Awake' Finale Rises

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Written By

May 25th, 2012

 

 

Scoreboard FOX CBS ABC UNI NBC CW
Adults 18-49: Rating/Share 2.4/8 1.6/5 1.6/5 1.2/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 2.1/8 0.9/3 1.1/4 1.1/4 0.7/2 0.3/1
Total Viewers (million) 6.232 7.642 6.458 3.171 2.944 0.713

 

FOX was the number one network among adults 18-49, while CBS was on top in total viewers.

On FOX, the season premiere of So You Think You Can Dance earned a 2.4 18-49 rating, down 27% from last year's premiere (which earned a 3.3 rating).

On ABC, the series premiere of talent competition  Duets  earned a 1.7 adults 18-49 rating. For comparison purposes, the opening episodes of The Voice and The X Factor earned 4.6 and a 4.4, respectively. Rookie Blue premiered to a 1.4 rating, which is down 13% from last season's premiere.

On NBC, Awake was the only new programming and earned a 0.9 rating, up two tenths from last week's season low 0.7 adults 18-49 rating.

On the CW,  Perez Hilton All Access matched last week's 0.3 adults 18-49 rating.

 

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, May 25, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX So You Think You Can Dance -P (8-10PM) 2.4 8 6.232
CBS The Big Bang Theory  -R 2.3 8 8.268
ABC Duets -P (8-10PM) 1.7 5 6.692
NBC The Office -R 0.7 2 2.415
CW Perez Hilton All Access 0.3 1 0.870
tvbythenumbers.com
8:30PM CBS Rules of Engagement -R 1.7 6 6.264
NBC The Office -R 0.7 2 1.995
tvbythenumbers.com
9:00PM CBS Person Of Interest -R 1.4 4 7.826
NBC America's Got Talent -R 1.2 4 3.773
CW The Vampire Diaries -R 0.2 1 0.556
tvbythenumbers.com
10:00PM CBS The Mentalist -R 1.5 4 7.834
ABC Rookie Blue -P 1.4 4 5.990
NBC Awake 0.9 3 2.854

Via NBC press notes:

Note Coming ASAP

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Tessa

    I’m not at all surprised SYTYCD failed. I used to be a big fan of the show but one year they did two cycles and suddenly it was too much. It’s the same formula over and over and even though certain individual dances are captivating it no longer does enough for me to watch the whole show. This is one advantage scripted TV has over reality TV. They can change the story, change the setting, and keep the show fresh. Reality shows are stuck with the same format season after season. They might add an Exile Island or a new judge but the basics are still the same.

    Also it is telling that a repeat of TBBT nearly won the night.

  • matt

    its the summer, Duets most certainly did not “flop”, it’ll find its viewership

  • matt

    What else is FOX going to do for the summer except for poor dating shows? They should just give their full support to SYTYCD. Canceling the results show so they can run trash is asinine

  • Kim

    Ah, summer TV. Reality shows and cop dramas. Pass.

  • Petar

    next week duets will be under 1.5 and ABC boss will hear – you are fired!

    What a shame.

  • http://tvbythenumbers.com Bill Gorman

    “@Bill,

    and if it had 0.3A and NCIS viewership? Still canceled?

    If so, Nielsen’s systems pretty dumb.”

    Has nothing to do with Nielsen, they’re just the measurer.

    The advertisers pay for adults 18-49 and nobody else in broadcast prime time.

    Whiners may now commence raging against the machine.

  • Petar

    @Kim

    NBA playoffs man. Smile. Than Euro 2012 and than olympics 2012. Sports all summer.

  • Joseph

    I like So You Think You Can Dance , BUT , I can not watch this stage of the show , I find myself putting it on mute 90% of the time because I don’t want to listen to the back story of the losers that have no chance of even making the Vegas cut.

  • Petar

    @Bill Gorman

    Well in election year politics for what pay?

  • DanaK

    Jerry said “I don’t really understand Fox’s scheduling this week. Why did they stick AI on Tuesday and Wednesday? Was it to boost Glee’s finale on Tuesday? ”
    Because the regular TV season ended on Wed and they wanted the finale to count in the ratings for the season. If it had been shown on Thursday, it wouldn’t have been counted.

  • John A

    Duets did ok for a summer show. What would get it renewed. If it stayed above a 1.5 would it be safe?

  • hubertwentland5

    wow , tbbt encore. nbc would kill to get the numbers for their comedies’ new episodes.

  • bryan

    what are the half hours ratings of duets?

  • a p garcia

    Duets #s didn’t surprised me. It looks like it was put together in haste. SYTYCD #s surprised me let hope it goes up in the weeks to come. Rookie Blue looks like a nice summer filler, not good but not bad.

  • DW

    duets did fine for a thursday before a holiday weekend. its not going anywhere anytime soon. they have nothing else to put there. its not a time slot that is going to help ABC anytime soon so leave it there.

  • Ultima

    Duets certainly did significantly better than ABC’s last big summer singing competition, The One, which premiered to a 1.1 rating and 3.2 million viewers… in 2006!

  • Taylor

    I don’t have The CW anymore , it got replaced with my network tv.! ughhh

  • ABC hater

    Duets FLOPPED. Bye.

  • Jenny

    too many talent shows, and they are not producing stars.

    look for all talent shows and singing shows to keep dropping in ratings

  • http://tvbythenumbers.com Bill Gorman

    “Well in election year politics for what pay?”

    Assuming your question is “Does an election year change the economics of TV advertising?” the answer is NO on a national level.

    Effectively no political advertising is done nationally on broadcast TV in the US, it’s far more efficient for that advertising to be done locally in the states where the outcome is most critical/in doubt.

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