TV Ratings Thursday: 'Duets' and 'SYTYCD' Premieres Fail to Impress, 'Awake' Finale Rises

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May 25th, 2012



Adults 18-49: Rating/Share 2.4/8 1.6/5 1.6/5 1.2/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 2.1/8 0.9/3 1.1/4 1.1/4 0.7/2 0.3/1
Total Viewers (million) 6.232 7.642 6.458 3.171 2.944 0.713


FOX was the number one network among adults 18-49, while CBS was on top in total viewers.

On FOX, the season premiere of So You Think You Can Dance earned a 2.4 18-49 rating, down 27% from last year's premiere (which earned a 3.3 rating).

On ABC, the series premiere of talent competition  Duets  earned a 1.7 adults 18-49 rating. For comparison purposes, the opening episodes of The Voice and The X Factor earned 4.6 and a 4.4, respectively. Rookie Blue premiered to a 1.4 rating, which is down 13% from last season's premiere.

On NBC, Awake was the only new programming and earned a 0.9 rating, up two tenths from last week's season low 0.7 adults 18-49 rating.

On the CW,  Perez Hilton All Access matched last week's 0.3 adults 18-49 rating.


Late-night ratings are below the primetime data.

Overnight ratings for Thursday, May 25, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX So You Think You Can Dance -P (8-10PM) 2.4 8 6.232
CBS The Big Bang Theory  -R 2.3 8 8.268
ABC Duets -P (8-10PM) 1.7 5 6.692
NBC The Office -R 0.7 2 2.415
CW Perez Hilton All Access 0.3 1 0.870
8:30PM CBS Rules of Engagement -R 1.7 6 6.264
NBC The Office -R 0.7 2 1.995
9:00PM CBS Person Of Interest -R 1.4 4 7.826
NBC America's Got Talent -R 1.2 4 3.773
CW The Vampire Diaries -R 0.2 1 0.556
10:00PM CBS The Mentalist -R 1.5 4 7.834
ABC Rookie Blue -P 1.4 4 5.990
NBC Awake 0.9 3 2.854

Via NBC press notes:

Note Coming ASAP

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • JoAnne S.

    I LOVE, LOVE, LOVE SYTYCD. It’s my favorite summertime guilty pleasure. So nice that most come to the table with a lot of training already so you don’t have to go through weeks of them “getting better” (i.e., DWTS). I like that. Get right into the meat of the dance without that huge learning curve. Plus, you get to see so many different styles of dance that DWTS doesn’t even touch.

  • Petar

    @Bill Gorman

    thanks. and one more question is touch cancel already? this week is outside air.

  • cc

    “What’s next? Who can f**k the best?”

    Ssshh, not too loud, sounds like something nbc would jump on to get that young demo.

    “Whiners may now commence raging against the machine.”

    Your darn tootin’, cause it’s an idiotic system that benefits no one. Not even the advertisers. They’re paying more for an age group that isn’t watching tv, let alone live tv. While everyone else is just tuning out entirely because good shows get canceled because they aren’t measuring up to an outdated system.

    As for last night, yay cbs. All reruns and they still come out ahead of everyone else in viewers.

  • Scott M


    Your whole argument actually shows that 18-49 viewers are much more important to target (they don’t watch a lot of tv so any 18-49 viewers you do get might be seeing the ad only a few times.) Why should advertisers waste their money on 50+ viewers, who watch so much live tv that they wil see the advertising regardless of what show they watch.

  • Joseph

    Note that tonight (May 25th), even the newsmagazine shows are reruns!

    You can blame the Memorial Day weekend for that.

    The only way either “20/20″ or “Dateline” tonight, or “60 Minutes” on Sunday will be first-run will be if a major, “transcendent” news story breaks between now and airtime.

  • Dan S

    Now with the season over for major broadcasters it’s on to summer cable. I’ll miss all the rancor over the ratings & advertisers until next fall

  • Bob

    Duets was a snoozefest. Bring back American Idol NOW….Everyone is saying that they can’t wait until January 2013 when Idol returns….Now that is how you produce a show. When people are already wanting it back the day after the finale, it is a good thing.

  • rob60990

    Duets pretty much bombed. However if it holds these ratings for its entire run, it will be back. BIG IF.

  • Jason

    I went to an X-Factor taping last night and I must say that I’m still buzzing. It was a lot of fun. I didn’t expect it to be. If it translates that well on TV, I think it could be a beast in the fall.

    Now let’s hope Britney doesn’t go take random breaks on the live shows, lol…

  • HotLatino4GayMarriage

    I didn’t watch Duets because there was no Latin judge, AI has JLO, TV has Xtina, XF has Demi now and Duets? Boo ABC! Go Rookie Blue!

  • http://tvbythenumbers.com Bill Gorman

    “The irrlevent numbers are right next to the relevent numbers so people are always bringing up total viewers and then you read the comments with talk of the irrelevent numbers. When it comes to the comments it just invites all these posts about them. Then people post back “those viewers don’t matter!” over and over again and it’s all because they are posted right next to the numbers that matter.”

    Whether we post them or not, the same comments would happen. In fact, once you come to terms with the fact that many comments get made regardless of what we write, it’s much easier to go with the flow. Or just ignore them, that’s what I do.

    Plus, if we didn’t post them, people would go elsewhere. That’s just not good business for us.

  • Ultima

    I didn’t watch Duets because there was no Latin judge

    You’re a racist? Shocking.

  • HotLatino4GayMarriage

    @ultima Yes, because wanting to see people on TV that look like me and that I can identify with makes me a racist. Aren’t we the largest minority, why would ABC ignore that section of the population.

  • RyanCanada

    Everyone Needs to Watch Rookie Blue, that does is soo good, it reminds me of Grey’s Anatomy, but its MUCH better! betting acting better looking cast, and well its Canadian ;-)

  • HotLatino4GayMarriage

    @Ryan Canada I so agree, there’s so much eye candy for both men and women. All the cops look like models and that’s what I love about it and the drama isn’t bad either ;)

  • Liz


    it’s an idiotic system that benefits no one. Not even the advertisers.

    Which explains why all the advertisers went out of business shortly after beginning their focus on 18-49.

    Oh wait, no, that’s not true. They’ve actually been doing this for thirty years now. And yet you still insist that they’re not getting any benefit out of it.

    As usual from you, zero business sense or understanding of advertising.

  • Mike R.

    While Rookie Blue numbers look bad, it average around 5 million last summer, do it should be fine, summer scripted shows never do amazing.

  • #1MentalistFan

    lol CBS reruns did better than most of the non-rerun shows.

  • http://tvbythenumbers.com Robert Seidman

    In fact, once you come to terms with the fact that many comments get made regardless of what we write, it’s much easier to go with the flow. Or just ignore them, that’s what I do.

    I wish that’s what you’d have done in *this* instance! :-)

  • rick

    ultima a agree with the gay latino, id like to see people who look like me. im not racist. nor do i go around accusing people of doing it.

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