Variety: No More 'Jesse Stone' Movies For CBS

Categories: 1-Featured,Broadcast TV

Written By

May 25th, 2012

Variety is reporting that Jesse Stone: Benefit of the Doubt will be the last of the Jesse Stone movies produced for CBS.

Our readers know that the Jesse Stone movies typically draw audiences of over 10 million viewers, but with tiny adults 18-49 ratings. Benefit of the Doubt on May 20 drew 12.93 million viewers, but just a 1.2 adults 18-49 rating.

The producer expressed surprise to Variety that "CBS was so wedded to those [younger] demographics".

I'm expressing surprise that the producer was expressing surprise. Are the economics of broadcast primetime television unknown to him?

But considering our recent encounters with TV producers, perhaps I shouldn't be quite so surprised.

 
  • AlcoholicsAnonymous

    NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

  • Jon

    I imagine the costs and the low demo is the reasons why CBS has dropped it plus they don’t own it, Sony Pictures does. I’m sure that they’ll find a home on cable whether it be TNT or Hallmark.

  • AlcoholicsAnonymous

    It’ll end up on Lifetime or whatever other network for Jesse Stone. But damn this blows for CBS.

    Still have that Mark Harmon movie series now he’s doing.

  • Barbara Mathiews

    I love the Jesse Stone movies and CBS is stupid for not having them on.I know some other channel will pick them up.

  • AiP

    oh gee another lame ass move by CBS – yeah shocker there *sigh* very lame

  • Mary

    Time for another idiotic reality show.

  • Sarah

    The last movie on the 20th was LAME anyway. Even my 91 year old grandmother said it was the worst of all the Jesse Stone movies. I don’t understand the infatuation with the younger demographic…*even though I’m part of it*…there are more older people than there ever have been!

  • Matt H.

    Since they ran out of Robert Parker books to use, the quality of the scripts has plunged.

  • Rex

    Honestly, yes. I do not know what the budget is for a movie in the Jesse Stone series, but this is not like Harry’s Law that regularly draws a large overall audience and a very low 18-49 number. This is a movie that appears very rarely on the lineup. You may not be attracting advertisers seeking people 18-49, but if you find companies willing to target an older audience, you are going to make more of an impression. Chances are people will remain more focused on a 2 hour movie once or twice a year than they will every week during NCIS for example.

    There is money to be made both for CBS and advertisers despite the figure in the 18-49 demo. Disappointed that neither party could see that.

  • Jack

    The producer is right and CBS are idiots.
    The “adults 18-49 ratings” thinking is antiquated.
    The older adults watching have more disposable income.

    12.93 million viewers merits more Jesse Stone
    and a network with brains will pick it up.

  • LJ

    I’m also expressing surprise that CBS is so wedded to younger demos… considering their entire lineup seems to indicate the contrary :p

  • Doug

    People 50+ simply watch more television, thus, it’s not hard to reach them on the dial.

    18-49ers are fewer in number, hence, they are valuable. 18-34s even moreso. So, when an advertiser pays to get those 18-49 viewers, the 50+ ones come for free.

  • Hillbilly

    @Doug

    I’m guessing your picture is a dog? If so, what breed? If ya don’t mind me asking. :)

  • fringegot5seasons

    I’m also expressing surprise that CBS is so wedded to younger demos… considering their entire lineup seems to indicate the contrary :p
    Yet their 18-49 is second only to Fox, and would probably be first if the 10pm hour was removed.

    Shucks…

  • Doug

    @Hillbilly – Pekingese-Pomeranian. Although she is much more Peke than Pom, especially in temperament.

  • Hillbilly

    @Doug

    Thanks. I was way off. Looks like a Staffordshire Bull Terrier to me. :???:

  • Mike

    hallmark needs to pick this

  • SoCal

    I called the 18-49 rating and was a out a million off on viewers the night of premiere…I tweeted at @tvbythenumbers too! Handle is @fightonchimchim

  • martin

    It seems that unless it is something like american idol or DWTS the networks are not willing to show the quality offerings that we all grew up with. In the old days networks never would have shown all those reality shows. If they did we never would have had shows like Ozzie and Hariet or Mash. The good shows.

  • Phoebe

    From a purely intellectual perspective, I really wonder how accurate the advertiser information is on the 18-49 demographic. I teach some mass media classes, and for example, I have found that my Mom is more willing to experiment with different brands than many of my students are. I know that personal experience doesn’t account for much and is skewed, but I can’t help but wonder how up to date the information is for that coveted 18-49 demo. And of course the older demo has more disposable income.

    My students simply don’t watch TV on Friday/Saturday nights, and I wonder what would happen if a show like American Idol was on those nights. But then remember the great comedies that used to run on Saturday nights–Bob Newhart, Mary Tyler Moore, Carol Burnett–what’s changed?

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