TV Ratings Saturday: NBA Basketball Tops MLB Coverage and 'The Firm'

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May 27th, 2012

Scoreboard ABC CBS FOX NBC
Adults 18-49: Rating/Share 2.3/9 0.6/2 0.5/2 0.4/1
Total Viewers (million) 6.11 3.12 2.65 2.70

Due to the nature of live sports programming the ratings for FOX (MLB) and ABC (NBA) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Even with the final ratings adjustments likely for a live broadcast, ABC's coverage of the Celtics-76ers NBA game is certain to top the night with both Adults 18-49 and total viewers.

Sorry, only half hourly ratings to report today, our summer weekend ratings source should kick in next weekend. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, May 26, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM ABC 2012 NBA Conference Semi-Finals 1.6 7 4.69
FOX MLB Coverage 0.5 2 2.42
NBC Harry's Law -R 0.4 2 3.13
CBS How to Be a Gentleman 0.3 1 1.45
8:30PM ABC 2012 NBA Conference Semi-Finals 2.0 8 5.45
FOX MLB coverage 0.9 4 4.14
NBC Harry's Law -R 0.4 2 3.48
CBS How to Be a Gentleman 0.3 1 1.39
9:00PM ABC 2012 NBA Conference Semi-Finals 2.2 9 5.97
FOX MLB Coverage 0.6 2 2.89
CBS NYC 22 -R 0.4 2 2.92
NBC The Firm 0.4 1 2.46
9:30PM ABC 2012 NBA Conference Semi-Finals 2.5 9 6.47
FOX MLB Coverage 0.6 2 2.73
CBS NYC 22 -R 0.5 2 3.33
NBC The Firm 0.4 4 2.40
10:00PM ABC 2012 NBA Conference Semi-Finals 2.9 10 7.41
CBS 48 Hours Mystery 0.9 3 4.49
NBC The Firm 0.3 1 2.21
10:30PM ABC 2012 NBA Conference Semi-Finals 2.6 9 6.66
CBS 48 Hours Mystery 1.0 4 5.12
NBC The Firm 0.4 1 2.48


Saturday's ratings via: TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

  • disney rocks

    YAY! First Comment!

  • RMH

    The Firm was actually up in viewers? I thought the storyline kind of slowed down again after it had gotten really interesting.

  • Danak

    It seems TVBTN never posts final numbers for Saturday. If so, why not?

  • John A

    Anyone know when 48 hours ends? Was that the last episode or does it air in the summer?

  • John A

    Why CBS even bother repeating NYC 22?

  • EatMorePez

    @disney rocks

    There aren’t any prizes you know

  • Ultima

    @John A
    Why CBS even bother repeating NYC 22?

    Originally, they were probably showing it in an effort to boost viewrship for its return tonight after a month off. However, since it’s been pulled off Sundays, I’m guessing they’re considering burning it on Saturdays.

    Anyone know when 48 hours ends?

    It doesn’t. While most airings during the summer are repeats, they will air new episodes as events dictate.

  • John A

    @Ultima thanks.

  • MJDB

    Is that a big four original programming record for How to Be a Gentleman?

  • Vortoozo

    Wow – Gentleman must be the lowest first-run rating CBS has ever had. Maybe even the lowest rating period?

  • http://tvbythenumbers.com Robert Seidman

    @Danak: because we don’t see Saturday finals until Tuesday and by then they’re not worth the effort to post because almost nobody reads them.

  • Kenny

    I think a a rerun of Jesse Stone`s LAST MOVIE would have DONE BETTER then Gentleman…How did CBS make that go to Pilot? BRUTAL SHOW!!

  • http://tvbythenumbers.com Bill Gorman

    “I think a a rerun of Jesse Stone`s LAST MOVIE would have DONE BETTER then Gentleman…How did CBS make that go to Pilot? “

    CBS, not quite as infallible as Les Moonves would have you believe. ;)

  • Survivor Fan

    @MJDB; @Vortoozo

    No, HTBAG’s 0.3 does not set a new worst for the Big Four (but maybe for CBS). The record is an 0.2 rating, set by Kings on 7/2/09, and Escape Routes twice, on 3/31/12 and 4/14/12. It does at least tie a CBS low, and I do not know if another CBS original has hit an 0.3 rating.

  • Survivor Fan

    Sorry, Kings on 7/4/09, not 7/2/09.

  • christy

    I don’t like it when they give the ratings every half hour.

  • fourat

    whooooo for how to be a gentemen very bad for CBS !!!

  • MJDB

    @Survivor Fan

    Thank you. I appreciate it. Disgraceful ratings, would love to know how much advertisers must pay for such horrible ratings.

  • Jenny

    How To Be A Gentleman is one of the WORST shows I have ever seem. Who the hell approved this? Who are these actors? All unattractive and not funny.

  • http://tvbythenumbers.com Bill Gorman

    “would love to know how much advertisers must pay for such horrible ratings.”

    For HTBAG’s 0.3 rating advertisers likely will pay 1/10th what they’d pay to advertise during a show that drew a 3.0 rating (i.e. what NCISLA averaged this spring in new episodes).

    As for “Why would CBS air that crap?” I think it was a reasonable guess that a new HTBAG would do better than a 0.3 (as it turns out not a correct one), and a CSI repeat only did a 0.4 rating at 8pm last Saturday, so it’s not like CBS left a ton of money on the table even with that bad guess.

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