TV Ratings Saturday: NBA Basketball Tops MLB Coverage and 'The Firm'

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May 27th, 2012

Scoreboard ABC CBS FOX NBC
Adults 18-49: Rating/Share 2.3/9 0.6/2 0.5/2 0.4/1
Total Viewers (million) 6.11 3.12 2.65 2.70

Due to the nature of live sports programming the ratings for FOX (MLB) and ABC (NBA) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Even with the final ratings adjustments likely for a live broadcast, ABC's coverage of the Celtics-76ers NBA game is certain to top the night with both Adults 18-49 and total viewers.

Sorry, only half hourly ratings to report today, our summer weekend ratings source should kick in next weekend. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, May 26, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM ABC 2012 NBA Conference Semi-Finals 1.6 7 4.69
FOX MLB Coverage 0.5 2 2.42
NBC Harry's Law -R 0.4 2 3.13
CBS How to Be a Gentleman 0.3 1 1.45
8:30PM ABC 2012 NBA Conference Semi-Finals 2.0 8 5.45
FOX MLB coverage 0.9 4 4.14
NBC Harry's Law -R 0.4 2 3.48
CBS How to Be a Gentleman 0.3 1 1.39
9:00PM ABC 2012 NBA Conference Semi-Finals 2.2 9 5.97
FOX MLB Coverage 0.6 2 2.89
CBS NYC 22 -R 0.4 2 2.92
NBC The Firm 0.4 1 2.46
9:30PM ABC 2012 NBA Conference Semi-Finals 2.5 9 6.47
FOX MLB Coverage 0.6 2 2.73
CBS NYC 22 -R 0.5 2 3.33
NBC The Firm 0.4 4 2.40
10:00PM ABC 2012 NBA Conference Semi-Finals 2.9 10 7.41
CBS 48 Hours Mystery 0.9 3 4.49
NBC The Firm 0.3 1 2.21
10:30PM ABC 2012 NBA Conference Semi-Finals 2.6 9 6.66
CBS 48 Hours Mystery 1.0 4 5.12
NBC The Firm 0.4 1 2.48


Saturday's ratings via: TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

  • KevinSW

    @Jenny……actually Work It was the worst show ever. Who approved that should be fired…but guess they didn’t since I think that same idiot thought The Neighbors was a clever idea lol.

    And also, not everyone on the show needs to be attractive…..just sayin >_> Vain much?

  • Oliver

    Holy crap at How To Be A Gentleman. Even for 8pm Saturdays summer burn-off, it’s horrible.

  • ToXiX

    I Don’t think HTBAG is as bad as people said. It’s a better show than Mad Love was.

  • Spencer

    How to be a gentleman bombed!

  • Christina

    I love how NBC is burning off episodes of The Firm but refuses to air the remaining episodes of The Playboy Club. SMH.

  • disney rocks

    Why does’nt NBC just air the 3-4 (?) left episodes of TPC.

  • Jenny

    @KevinSW, If your FUNNY you don’t need to be attractive on TV. Their neither.

  • Nick

    @Christina and disney rocks

    NBC shut down production of those 3-4 episodes of The Playboy Club before they were made. The Firm and HTBAG were already made and paid for.

  • Nick

    Funny that there was more new shows yesterday, on a Saturday, then there will be tonight, on Sunday. Yikes.

  • John

    The Firm is already cancelled, so it doesn’t matter what ratings it gets. And the barely rising ratings is a good thing? lol

  • Joseph

    I am thinking that since the NBA was on the burn offs really did not matter at the other networks.

  • JohnnyRico

    I dont get why there is so much hate for H2BAGM . I am sure the execs who greenlit that assumed it would fit right in with the other bad sitcoms on the network.

  • IAmNotSpecial

    As usual, the general public had no taste whatsoever. How To Be A Gentleman wasn’t a classic but it deserved a bigger audience. I think the earlier comment about its lack of attractive cast members says it all about how futile it is to win a typical CBS audience when deviating from the formula.

  • DW

    worst show ever? iguess no one remembers manamal?.

  • Dodge_hickey

    Anyone else forget The Frim was on the air?

  • Jd

    Boring the big news was Toonami!! where is the return of Toonami on Adutlswim ratings I want my Toonami ratings;p

  • David Howell

    Astonishingly poor numbers for HaTeBAG. Especially when you consider that its pre-cancellation numbers in the fall schedule on CBS would have made it the #1 scripted show on NBC!

  • xwiseguyx

    We watched one of the episodes of How To Be a Gentleman and the lead, who plays the “gentleman” is so horribly miscast – but then I noticed that he was the creater or producer or something along those lines.. Kevin Dillon should have just kept his “Drama” name from Entourage.. I feel sorry for the character actress who plays the mother on the show – she was on the awful (but better than this one) Worst Week last year… I actually like her and wish she’d get on a better show. I wonder if following ROE next week will give it a boost?

  • Joseph

    The two teams in the NBA game were Boston (Number-10 market) hosting Philadelphia (Number-4 market).

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