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Friday Final TV Ratings: 'Shark Tank' Adjusted Up; 'Nikita', 'Grimm' & 'Supernatural' Adjusted Down

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Written By

May 29th, 2012

Shark Tank was adjusted up a tenth, while Supernatural, Nikita and Grimm were each adjusted down a tenth among adults 18-49 versus Friday's preliminary ratings.

Note: The preliminary ratings post has half hour data. The final ratings are adjusted versus the preliminary program ratings.

Final broadcast primetime ratings for Friday, May 25, 2012:

Time Net Show 18-49 rating/Sh Viewers (Millions)
8:00 CBS Undercover Boss - R 1.0/4 4.81
ABC Shark  Tank - R 1.0/4 4.32
FOX Kitchen Nightmares - R 0.9/4 2.17
NBC Who Do You Think You Are? - R 0.5/2 2.99
CW Nikita - R 0.2/1 0.71
9:00 ABC Primetime: What Would You Do? - R 1.2/4 3.95
CBS CSI: NY - R 0.9/3 5.69
NBC Gtimm - R 0.5/2 2.62
CW Supernatural - R 0.3/1 0.88
10:00 ABC 20/20 - R 1.5/5 4.95
NBC Dateline NBC - R 1.0/3 4.52
CBS Blue Bloods  - R 0.9/3 6.55

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Sid

    Here’s how I see it. The CW will never be a major broadcaster like the big 4. It’s only chance of survival is to have as much revenue coming in from its shows so that CBS and Warner can benefit from the loss that they’re currently suffering from.

    I think The CW’s strategic goal is kind of like CBS. They try to find at least one hit show every Season. For example:

    ’06:Supernatural-Even though The WB launched SPN, it was used to launch CW in a way.
    ’07:GOSSIP GIRL
    ’08:9O21O
    ’09:The Vampire Diaries
    ’10:NIKITA
    ’11:Hart of Dixie

    Now I know that NIKITA and Hart of Dixie were not hits, but they were modest performers during their freshman run. Getting these shows into syndication is the only way The CW can effectively make money for CBS and Warner; plus there’s the whole Netflix and Hulu deal which is also a plus. All of the above mentioned shows are now considered veterans and IMO, they will always get the upper-hand over any freshman drama even if they rate “slightly better”(I’m looking at you Secret Circle).

    @Tom
    The Secret Circle did rate better than NIKITA and Hart of Dixie but you’re also forgetting the stability of these shows compared to Secret Circle. NIKITA started with a .6/.5 in the Fall with .5′s/.4′s in the Spring. Hart of Dixie was a bit of a roller-coaster but it started with a a .8 in the Fall and ended up with a .6 for its finale.

    Now look at the The Secret Circle. Forget about the whole Season average(which is about 2 million viewers and a 0.8 in A18-49). Look at how it started off from a 1.3 with A 18-49 and 3 million total viewers and dropped to an alarming 0.6/0.5 A 18-49 and “barely” hovering over one million viewers(1.1-1.2 million to be exact). Let’s not forget the coveted slot behind TVD which was averaging a 1.3/1.2 with A18-49.

    The way I see it, The CW used Vampire Diaries to launch Secret Circle with intentions to have Secret Circle anchor a new night(Mon-Wed). When the show started to average a 0.8/0.7, I figured that now they were thinking to ship the show to Friday. Then, when it dropped even lower to a .6/.5; it pretty much sealed its fate. CW was smart to cut their losses with Secret Circle because it was a failure.

    TVD/TSC were supposed to flow together like 9O21O and MELROSE PLACE(which was also cancelled btw). It never took off and it showed no promise of becoming anything better despite a great lead-in from its “sister-show”, excessive promotion, being based on a book by the same author, Kevin W. being involved, countless repeats and a marathon.

    I watched all 22 episodes of The Secret Circle and I have to admit that the show was mediocre at best. It was nothing but a pale/amateur spin-off of The Vampire Diaries and it took way too long to catch on. Most shows usually hit their mark by mid-season Finale but The Secret Circle didn’t get good until episode 17 which was way too late for a show like this. Just go ahead and check IMDB and you’ll see how many fans complained about the show taking too long to get good.

    Oh and boycotting The CW and blaming NIKITA won’t bring your show back. You’re still sour and I get that but like I said, there are other ways to show your frustration. Mark Pedowitz certainly won’t care if you watch The CW so you might as well move on and channel some of that anger with your fellow Circle fans that are trying to get the show back on the air.

  • Andrew Bone

    @ressa go the hell birch probaly it will beu who will banned from this site Ass hole

  • Andrew Bone

    @ressa go the hell birch probaly it will u who will banned from this site

    u can hate

  • Tom

    Sid: That’s a thought provoking analysis. However, like my good friend Bill Gorman, I’m not retentionista. The success of any show on the CW is likely to be affected by its lead in but, more importantly, by what’s on opposite it. Until the Spring of 2012, TVD had relatively modest competition. Then Idol came along and drove down the ratings for both TVD and TSC. In contrast, TSC started out against Grey’s, the Office and Person of Interest. That explains why TSC was one of the most heavily DVRed shows. I still expect Beauty to encounter the same problem when it premiers after TVD this fall.

    I also believe that the CW’s scheduling practices helped do in TSC. After nine consecutive fall episodes, both TVD and TSC were put on hiatus for two months. When the shows returned in January, the CW never ran more than three consecutive episodes. Then, in April and May, there were only two episodes per month. Since you watched TSC, you’ll remember that this made the storyline increasingly difficult to follow. In contrast, since TVD was well established, this was less of a problem. In the end, I suspect that a lot of people just gave up on TSC because they lost track of the story. The CW is tightening it’s schedule to reduce some of those gaps in programming, but it’s too little too late.

    By the end of the season, TSC had a well established storyline and was positioned to begin a great new storyline. Instead, it’s being replaced by a new version of Beauty and the Beast. That program has already been on television. Considering the opposing network shows, I doubt if Beauty will last the season. What the CW needed to compete with some blockbuster shows at 9 PM on Thurdays was a blockbuster of its own. Instead, it would appear that Mr. Pedowitz is wasting the prime slot after TVD on a reimagined show. To me, that suggests he’s either incompetent or has given up and is merely filling space. In short, nothing about the handling (or mishandling) of TSC ever made any sense. In the end, it will become clear that no CW program that’s up against Glee, Gray’s and the Office will do better than TSC.

    What I’ve learned from Mr. Pedowicz is that the CW prefers to stick with shows that start with low ratings and (except in Europe)stay that way over shows like TSC that might actually have unrealized potential. What he needs is a niche like the WB filled for years. However, I don’t plan on sticking around to watch another 22 episodes of some show he decides to cancel for tenuous reasons. I seriously believe that the CW is likely to go out of business if its same day ratings don’t pick up. Besides, carrying marginal shows for syndication rights can’t be that lucrative. We’re not talking about Angel or Buffy or Gilmore Girls. HOD and Nikita are genuinely poor shows. So, fool me once….

    Anyway, I do appreciate your response. Your comments are always interesting.

  • Richard Steven Hack

    Sid and Tom are talking past each other.

    Both explanations are probably involved in the CW’s decisions. That is, TSC’s ratings slide show that it was a failure against its competition. That being the case, why ship it to Friday – as I expected the CW to do – where it wouldn’t do any better and possibly worse than Nikita when they could keep Nikita, a show in its second season which is relatively stable and possibly stretch Nikita out to a fourth season and get syndication revenue.

    Other networks would have dumped both TSC and Nikita and replaced them with new shows since they have the budget to develop new shows. The CW is limited in how many new shows it can green light. At that, it grabbed five of eight new pilots for next season.

    As I’ve said before, I suspect not only the CW but other networks such as Fox (with Fringe) are deciding to stretch out marginal shows with syndication options as opposed to investing money on new shows. It’s a “hunker down in the bunker” mentality due to the bad economy which probably won’t serve them well long term.

    And Tom, no, Nikita is NOT a “poor show” – it’s an excellent show with good acting, good writing, a lot of action, good pacing, good direction, and attention to detail. The only reason it’s not a hit is it’s on the CW and for some reason just doesn’t fit the audience on that network. On TNT or some other cable network, it would be a hit like Burn Notice or White Collar.

    And I don’t think TSC has “unrealized potential” except in the sense that most shows do. It was a pretty good show which I think suffered from comparison with TVD, which is ironic since they clearly were trying to follow the ambiance of TSC. But I don’t think they would have done any better in season two than season one. They would have been shuffled off to Fridays and done the same ratings or worse than Nikita with probably equal or less chance of syndication potential. So why bother?

  • Richard Steven Hack

    s/b “follow the ambiance of TVD”…

  • Sid

    @Tom

    Both Supernatural and NIKITA faced all of those shows you mentioned, including Idol. But like I said, Secret Circle was meant to be the companion of Vampire Diaries. It had the whole formula going for it.

    Without a doubt, even if Secret Circle had a 90% retention, they would’ve still moved it. They’re going to try and launch as many shows as they can out of Vampire Diaries because it’s their #1 show. FOX does this every Season with Idol. I don’t see the CW wasting the the 9p slot one bit. If anything, they’re doing the opposite.

    I think the reason they were both put on that hiatus is because they both premiered very early in the Season. Same can be said for 9O21O and RINGER. Gossip Girl, Top Model, Hart of Dixie, NIKITA and Supernatural all premiered when the official Season started. That’s why these shows had short breaks. The CW obviously wanted RINGER and Secret Circle to get as much sample and momentum before competition arrived.

    What I see Pedowitz doing is he prefers to stick with shows that are more stable in ratings, rather than bank on a show that keeps falling(which is exactly what Secret Circle was doing). Instead of wasting it on Friday where it would’ve done worse than NIKITA, they decided to cut their loss which was smart. Syndication is the only thing that will ever make The CW profitable because their ratings(even for their #1 show) is abysmal for any other major broadcast network.

  • Sid

    @Tom

    Actually it was Bones that Supernatural faced I believe, not Idol.

  • Tom

    @ Sid I believe we were discussing TSC not SN. There are a lot of different spins we could put on what happened to TSC, but it all comes down to the inevitable conclusion that the 9 PM Thursday slot is death for the CW. Idol was on against TVD. Given a choice, a lot of viewers opted to DVR TVD and TSC with it. No one was going to switch to TSC after Idol with better network programming like the Office and Greys to watch. The last six episodes of TSC also ran opposite the premiere episodes of Touch which was well received. While a lot of viewers watched TSC on DVR, that didn’t really count. So, TSC was in a terrible time slot and got axed even though a lot of people watched it.

    ABC Family won’t pick up TSC because TSC simply doesn’t fit into its demographic. Also, I suspect that some of the cast members, especially Phoebe Tonkin, will be fielding better offers. So, adios TSC. It was fun while it lasted.

  • Sid

    @Tom

    You say the Thursday 9p slot is cursed, RINGER fans are saying the Tuesday 9p slot is cursed, sites like Zap2it and TvOvermind are saying the Wednesday 9p slot is cursed; so who’s right?

    Every show has competition, not just The Secret Circle Tom. You can’t make excuses like that for a show. The Finder joined Nikita on Fridays for its last six or seven episodes and it had no effect. It failed because people weren’t interested anymore. Heck the finale didn’t even make it on the DVR list.

  • eileen

    i really enjoy grimm i think it is fantastic and would like very much to see many more seasons. hoping eileen 6/3/2012

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