Guess The LA Kings/ NJ Devils Stanley Cup Final TV Viewership (Poll) + Historical Data

Categories: 1-Featured,TV Ratings Reference,TV Sports Ratings & News

Written By

May 29th, 2012


This year's Stanley Cup Final matches the Los Angeles Kings and the New Jersey Devils.

How will the TV viewership end up?

Some data that may or may not assist in your guessing:

  • Last year's 7 game SCF averaged 4.6 million viewers, the best ever for a broadcast/cable split SCF.
  • Last year featured the Boston Bruins, certainly one of the bigger TV draws in hockey.
  • Last year featured the Vancouver Canucks, who's local market did not count in the US TV ratings, which is what this poll's about (and may be all we see after the fact).
  • NBC telecast games will draw far better than cable telecast games. Games 3 & 4 are on cable, the others are on NBC. Depending on how long you expect the series to go, you may wish to adjust your guesses.
  • Besides the broadcast vs. cable factors, individual game viewership typically rises as the series goes longer. Five of the last eight series went seven games, but that's no guarantee that this year's will.
  • Last year's polled readers were a bit too optimistic.

Unfortunately, while the 2009 and 2010 Stanley Cup Final household ratings were well above those for any year since 2002, I was unable to find average viewership for the SCF as a whole for those years. I could only find the NBC telecast viewership averages (which were 6.1 million for 4 games in 2010, and 5.6 million for 5 games in 2009).

What's your guess for this year's average US TV viewership?


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NHL Stanley Cup Finals TV Ratings, 1995-2011

Year Net Games HH Rating HH Share Avg. HHs (million) Avg. Viewers (million) Teams
2011 NBC/VS** 7 2.7 5  4.6 Boston v. Vancouver
2010 NBC/VS** 6 3.4 6 Chicago v. Philadelphia
2009 NBC/VS** 7 3.1 6 Pittsburgh v. Detroit
2008 NBC/VS 6 2.6 5 2.929 4.479 Pittsburgh vs. Detroit
2007 NBC/VS 5 1.2 2 1.307 1.764 Ottawa vs. Anaheim
2006 NBC/OLN** 7 1.8 3 1.994 2.834 Carolina vs,Edmonton
2005 NHL Season Cancelled
2004 *ABC/ESPN 7 2.2 4 2.366 3.286 Tampa Bay Lightning vs. Calgary Flames
2003 *ABC/ESPN 7 2.4 4 2.557 3.627 New Jersey Devils vs. Anaheim Ducks
2002 ABC 3 3.6 7 3.815 5.768 Detroit Red Wings vs. Carolina Hurricanes
2001 ABC 5 3.3 6 3.371 5.058 Colorado Avalanche vs. New Jersey Devils
2000 ABC 4 3.7 8 3.734 5.511 New Jersey Devils vs. Dallas Stars
1999 FOX 3 3.4 6 3.379 4.873 Dallas Stars vs. Buffalo Sabres
1998 FOX 1 3.3 6 3.230 4.830 Detroit Red Wings vs. Washington Capitals
1997 FOX 1 4.0 8 3.930 6.370 Detroit Red Wings vs. Philadelphia Flyers
1996 FOX 2 3.6 7 3.430 5.090 Colorado Avalanche vs. Florida Panthers
1995 FOX 2 3.4 8 3.254 5.210 New Jersey Devils vs. Detroit Red Wings

*ABC had 5 telecasts & ESPN had 2 telecasts so this is the combined average of both networks.

**2006 NBC had 5 telecasts & OLN had 2 telecasts so this is the combined average of both networks. 2009 NBC had 5 games, Versus had 2 games. 2010 NBC had 4 games, Versus had 2 games. 2011 NBC had 5 games, Versus had 2 games.

Data for 2006-11 is Live+SD, all previous years is Live viewing.

I know that average viewership and household ratings are meaningless to the business of NBC and NBCSN, but like most historical data that's all we've got.

Nielsen TV Ratings Data: ©2012 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Rocco

    It’s Wednesday. Can we get those cable numbers yet? The History Channel managed to get their Monday ratings out on Tuesday.

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