HISTORY's 'Hatfields & McCoys' Becomes the Number 1 Non-Sports Telecast in Ad Supported Cable History

Categories: 1-Featured,Network TV Press Releases

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May 29th, 2012

via press release:








New York, NY, May 29, 2012 – The debut of the HISTORY’s HATFIELDS & MCCOYS, which premiered on Memorial Day and continues tonight and Wednesday (9-11pm ET/10c) becomes the #1 non-sports telecast in ad supported cable television history, with over 13.9 million total viewers, 5.8 million adults 25-54 and 4.8 million Adults 18-49 (based on Nielsen’s fast cable ratings). Over 17 million people watched both the premiere and encore telecast last night.


“With all the success we have had at HISTORY, we felt strongly for some time that we should own historical drama, and in true HISTORY fashion, we have done it, with – pardon the pun – guns ablazin! We couldn’t be more proud of the entire cast and crew – this has been an amazing collaboration – from Kevin Costner, Bill Paxton, Mare Winningham, Powers Boothe, Tom Berenger, and everyone involved in truly making history!” said Nancy Dubuc, President & General Manager, HISTORY.


HATFIELDS & MCCOYS is the true American story of a legendary family feud – one that spanned decades and nearly launched a war between Kentucky and West Virginia. HATFIELDS & MCCOYS, a new three-part, six-hour scripted miniseries, showcasing an all-star cast headed up by Academy® Award winner Kevin Costner and Golden Globe® nominee Bill Paxton star as Devil Anse Hatfield and Randall McCoy, respectively. The mini series premieres on May 28, 29 and 30, at 9 p.m. on HISTORY®.


HATFIELDS & MCCOYS is the story of a clash of clans that evoked great passion, vengeance, courage, sacrifice, crimes and accusations, and includes a cast of characters that changed the families and the history of the region forever. The Hatfield-McCoy saga begins with Devil Anse Hatfield and Randall McCoy. Close friends and comrades until near the end of the Civil War, they return to their neighboring homes – Hatfield in West Virginia, McCoy just across the Tug River border in Kentucky – to increasing tensions, misunderstandings and resentments that soon explode into all-out warfare between the families. As hostilities grow, friends, neighbors and outside forces join the fight, bringing the two states to the brink of another Civil War.


Joining Costner and Paxton are Golden Globe® winner Tom Berenger as Jim Vance, Devil Anse’s “Uncle Jim,” the firebrand warlord of the Hatfield family; Emmy® Award winner Powers Boothe as Wall Hatfield, Devil Anse’s level-headed, fair-minded older brother, who was the local (West Virginia) justice of the peace and judge; and Academy® Award-nominated, Emmy® Award-winning Mare Winningham as Sally McCoy, wife of Randall McCoy and the family matriarch who loses four sons, a daughter and her own sanity in the feud.


Rounding out the stellar cast include: Matt Barr as Devil Anse Hatfield’s oldest son Johnse Hatfield, who has an unquenchable appetite for romantic trouble; Noel Fisher as Cotton Top Mounts, an illegitimate son of a Hatfield; Boyd Holbrook as Devil Anse Hatfield’s son, Cap, with a cloudy eye but best rifle shot of the family; Andrew Howard as Bad Frank Phillips, a private detective/killer for hire; Jena Malone as the ruthless Nancy McCoy; Sarah Parish, as Levicy Hatfield, the strong-willed wife of Devil Anse; Lindsay Pulsipher as Roseanna McCoy, the daughter of Randall and Sally McCoy; and Ronan Vibert as Perry Cline, the McCoys’ politically savvy attorney.


HATFIELDS & McCOYS is produced for HISTORY by Thinkfactory Media. Executive Producers for HISTORY are Nancy Dubuc and Dirk Hoogstra. Leslie Greif is the Executive Producer for Thinkfactory Media. Director is Kevin Reynolds. Producers are Kevin Costner, Darrell Fetty and Herb Nanas. Barry Berg is Supervising Producer. Story by Bill Kerby and Tedd Mann, teleplay Ted Mann (night 1) and Ted Mann and Ronald Parker (nights 2 & 3). Sony Pictures Television distributes HATFIELDS & McCOYS.

  • DeeAgeaux

    I watched.It is HBO quality without the nudity.

  • MrTuktoyaktuk

    Enjoyed it a lot, better than I expected.

  • Liz

    Wow, I was not expecting that.

  • DW

    have it on DVR. i’m thankful its a mini-series or mad men would take half of its budget. :)

  • Jack

    I did not expect such level of quality from the show but was glued to the screen the entire time.

  • Liz


    i’m thankful its a mini-series or mad men would take half of its budget

    Wow, people now think that Mad Men can victimize shows on completely different, unrelated networks!

    Keep it up, people. Now tell us how Mad Men was being mean to The Avengers.

  • sam

    it was good but so slow!

  • mArS

    Wow. Did expect this at all. There was a lot of promotion indeed, but 14 mil is a lot. I think the previous record was around 9-10 (Jersey or The Walking Dead), right?

  • Tyler

    So what is that, a 3.7-3.8? Jesus.

  • FringeFan

    Did better than some network shows! Just goes to show that you don’t have to be on a major network to produce quality TV and have successful ratings.

  • disney rocks

    How did Rags (Nick, 8PM, Movie, Premiere) and Alice In Wonderland (Disney, Movie, 7:30PM, Movie, Tv Premiere) do?

  • Kenny

    I`ll only like it if Sarah L likes it because she knows everything about TV.

  • Harris

    Literally never heard of this, but I guess that’s a testament to how big cable is becoming.

  • J

    Nice…enjoyed it, did not think it would get that many viewers though.

  • Harris

    Also, I should point out that total viewership is basically irrelevant; just ask Harry’s Law. Did they break the 18-49 record? That’s what’s important.

  • Harris

    Looks like Walking Dead is still well secure in the 18-49 numbers, with their Season 2 finale scoring 6 million 18-49.

  • DW

    @ liz i was making a joke at the people that believe that mad men took other shows budgets.

    who knows what it did 18-49 but it did beat the walking dead in total viewers which AMC did tout.

  • gregg

    wow this beats the walking dead. and i told you that great television is comming.

  • I Love the Farm

    The POS Mad Man sucks.

    I told you guys I would be off for summer vacation, but when I saw Liz’s reply to DW here, I couldn’t let it go.

    For the first time ever last night, I caught a few minutes of the POS Mad Man. Some fat blowhard auto exec was having dinner with two schlumps from The POS Mad Man Ad Agency and basically said he would give his company’s account to the schlumps if he could sleep with the fat redhead. The blowhard said the fat redhead was “built like a B52″.

    Seriously, you people watch this crap, much less defend it on TVBTN?

  • Harris

    It still amazes me that Bondoel got banned, but I Love the Farm gets to continue to spew nonsense.

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