Live+7 DVR Ratings: 'Modern Family' Again Leads Ratings and Viewership Gains,'Grimm' Ranks Number One In Percentage Increases

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”. There were 86  such programs in the data for the week ending May 13.

During week thirty-four of the 2011-12 broadcast season  (May 7, 2012 – May 13, 2012)  Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods Modern Family posted a substantial gain of 2.3 adults 18-49 ratings points.

Grimm had the largest percentage gain with a 91.7% 18-49 ratings increase from DVR viewing.

Modern Family led the absolute average viewership gained from DVR viewing adding  4.539 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-05/09 ABC 4.4 6.7 2.3 52.3%
2 BIG BANG THEORY, THE-05/10 CBS 4.4 5.9 1.5 34.1%
3 NEW GIRL-05/08 FOX 2.8 4.3 1.5 53.6%
4 GREY’S ANATOMY-05/10 ABC 3.5 4.9 1.4 40.0%
5 OFFICE-05/10 NBC 2.3 3.7 1.4 60.9%
6 CRIMINAL MINDS-05/09 CBS 2.9 4.1 1.2 41.4%
7 CSI-05/09 CBS 2.4 3.5 1.1 45.8%
8 NCIS-05/08 CBS 3.1 4.2 1.1 35.5%
9 GLEE-05/08 FOX 2.7 3.8 1.1 40.7%
10 GRIMM-05/11 NBC 1.2 2.3 1.1 91.7%
11 ONCE UPON A TIME-05/13 ABC 3.3 4.3 1.0 30.3%
12 PRIVATE PRACTICE-05/08 ABC 1.4 2.4 1.0 71.4%
13 REVENGE-05/09 ABC 2.2 3.2 1.0 45.5%
14 MENTALIST, THE-05/10 CBS 2.4 3.4 1.0 41.7%
15 PERSON OF INTEREST-05/10 CBS 2.6 3.6 1.0 38.5%
16 BONES-05/07 FOX 1.9 2.9 1.0 52.6%
17 FAMILY GUY-05/13 FOX 2.4 3.4 1.0 41.7%
18 HOUSE-05/07 FOX 2.1 3.1 1.0 47.6%
19 PARKS AND RECREATION-05/10 NBC 1.7 2.7 1.0 58.8%
20 SMASH-05/07 NBC 1.8 2.8 1.0 55.6%
21 DESPERATE HOUSEWIVES-05/13 ABC 3.2 4.1 0.9 28.1%
22 HAWAII FIVE-0-05/07 CBS 2.3 3.2 0.9 39.1%
23 TWO AND A HALF MEN-05/07 CBS 3.8 4.7 0.9 23.7%
24 LAW AND ORDER:SVU-05/09 NBC 1.7 2.6 0.9 52.9%
25 CASTLE-05/07 ABC 2.4 3.2 0.8 33.3%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 GRIMM-05/11 NBC 1.2 2.3 1.1 91.7%
2 AMERICA’S TOP MODEL-BRIT-05/09 CW 0.4 0.7 0.3 75.0%
3 PRIVATE PRACTICE-05/08 ABC 1.4 2.4 1.0 71.4%
4 FINDER-05/11 FOX 1.1 1.8 0.7 63.6%
5 OFFICE-05/10 NBC 2.3 3.7 1.4 60.9%
6 FRINGE-05/11 FOX 1.0 1.6 0.6 60.0%
7 PARKS AND RECREATION-05/10 NBC 1.7 2.7 1.0 58.8%
8 SMASH-05/07 NBC 1.8 2.8 1.0 55.6%
9 AWAKE-05/10 NBC 0.9 1.4 0.5 55.6%
10 BLUE BLOODS-05/11 CBS 1.3 2.0 0.7 53.8%
11 NEW GIRL-05/08 FOX 2.8 4.3 1.5 53.6%
12 LAW AND ORDER:SVU-05/09 NBC 1.7 2.6 0.9 52.9%
13 BONES-05/07 FOX 1.9 2.9 1.0 52.6%
14 MODERN FAMILY-05/09 ABC 4.4 6.7 2.3 52.3%
15 HART OF DIXIE-05/07 CW 0.6 0.9 0.3 50.0%
16 GOSSIP GIRL-MON-05/07 CW 0.4 0.6 0.2 50.0%
17 NIKITA-05/11 CW 0.4 0.6 0.2 50.0%
18 FIRM-05/12 NBC 0.4 0.6 0.2 50.0%
19 LA COMPLEX-05/08 CW 0.2 0.3 0.1 50.0%
20 HOUSE-05/07 FOX 2.1 3.1 1.0 47.6%
21 CSI-05/09 CBS 2.4 3.5 1.1 45.8%
22 REVENGE-05/09 ABC 2.2 3.2 1.0 45.5%
23 MISSING-05/10 ABC 1.1 1.6 0.5 45.5%
24 SUPERNATURAL-05/11 CW 0.7 1.0 0.3 42.9%
25 MENTALIST, THE-05/10 CBS 2.4 3.4 1.0 41.7%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Total Viewers L+SD (Rating) Total Viewers L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-05/09 ABC 10580 15119 4539 42.9%
2 MENTALIST, THE-05/10 CBS 12624 15890 3266 25.9%
3 BIG BANG THEORY, THE-05/10 CBS 13717 16867 3150 23.0%
4 BLUE BLOODS-05/11 CBS 10727 13768 3041 28.3%
5 HAWAII FIVE-0-05/07 CBS 9388 12413 3025 32.2%
6 NCIS-05/08 CBS 18180 21143 2963 16.3%
7 CRIMINAL MINDS-05/09 CBS 11620 14549 2929 25.2%
8 GREY’S ANATOMY-05/10 ABC 9819 12728 2909 29.6%
9 CSI-05/09 CBS 10727 13629 2902 27.1%
10 PERSON OF INTEREST-05/10 CBS 12957 15835 2878 22.2%
11 CASTLE-05/07 ABC 12358 15100 2742 22.2%
12 NCIS: LOS ANGELES-05/08 CBS 14562 17270 2708 18.6%
13 REVENGE-05/09 ABC 7011 9498 2487 35.5%
14 BONES-05/07 FOX 7019 9498 2479 35.3%
15 NEW GIRL-05/08 FOX 5607 8060 2453 43.7%
16 GLEE-05/08 FOX 6667 9079 2412 36.2%
17 SMASH-05/07 NBC 5725 8031 2306 40.3%
18 GRIMM-05/11 NBC 4454 6741 2287 51.3%
19 ONCE UPON A TIME-05/13 ABC 9665 11867 2202 22.8%
20 OFFICE-05/10 NBC 4487 6686 2199 49.0%
21 PRIVATE PRACTICE-05/08 ABC 5772 7914 2142 37.1%
22 UNFORGETTABLE-05/08 CBS 10836 12947 2111 19.5%
23 DESPERATE HOUSEWIVES-05/13 ABC 11119 13225 2106 18.9%
24 HOUSE-05/07 FOX 6094 8118 2024 33.2%
25 MIKE & MOLLY-05/07 CBS 10142 12103 1961 19.3%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

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