via press release:
ONE FINAL QUESTION COMES DOWN TO 140 CHARACTERS AT THE 2012 MISS USA® COMPETITION LIVE ON NBC JUNE 3 FROM 9 TO 11 PM ET
Miss USA Fans Will be Active Participants in the Interview Portion of the Competition
NEW YORK, NY – May 29, 2011 – For the first time ever, The 2012 MISS USA® Competition will invite fans to ask a final question using Twitter leading up to the 2012 MISS USA® telecast, airing live from the Planet Hollywood Resort and Casino on June 3 at 9 PM ET on NBC. Traditionally, the celebrity judging panel asks the Final Question of the remaining five finalists. This year, one of the five questions will come from a real fan via twitter.
Beginning tomorrow and throughout the two-hour program, fans will tweet questions to contestants using #AskMissUSA. One lucky fan question will be read to a Top Five finalist during the interview portion of the competition.
“Live tweets will be incorporated during the swimsuit and evening gown portions giving viewers an opportunity to follow what fans are saying in real time,” said Barry Adelman, executive producer, Dick Clark Productions. “We wanted to add an element of suspense by integrating social media into the Final Question portion. It will all come down to one contestant, one fan and 140 characters.”
Social media has played an integral role with the Miss USA fan base. Last year, the organization launched its first-ever online voting campaign allowing fans to vote for their favorite contestant for an automatic spot in the semifinals. The 2012 MISS USA® Competition Fan Vote returns and is taking place now through June 2 by logging on to www.missusa.com or www.NBC.com.
Last year, NBC’s Sunday telecast of the 2011 Miss USA® Competition was #1 for the night and matched’s highest adult 18-49 in six years and generated its biggest overall audience in four years, according to Nielsen Media Research.
Throughout the Miss USA competition, each contestant representing the 50 United States and the District of Columbia competes in three categories: swimsuit, evening gown and interview. The telecast concludes with Miss USA 2011 Alyssa Campanella crowning her successor.