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TV Ratings Monday: 'America's Got Talent' Down But Still Wins Night, Beating 'The Bachelorette' and 'American Ninja Warrior'

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May 29th, 2012

 

Scoreboard NBC ABC UNI CBS FOX CW
Adults 18-49: Rating/Share 1.9/5 1.5/4 1.2/3 1.2/3 0.8/2 0.3/1
Adults 18-34: Rating/Share  1.3/4 1.2/4 1.3/4 0.7/2 0.6/2 0.2/1
Total Viewers (million) 6.180 5.226 2.997 5.063 2.421 0.678

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NBC was the top rated network in adults 18-49 and total viewers on a repeat filled Memorial Day. All networks other than NBC opted to classify their programming as specials due to the holiday.

On NBC, America's Got Talent earned a 2.7 adults 18-49 rating, down 16% from last week's 3.1. American Ninja Warrior garnered a 2.0  among adults 18-49 down 17% from a 2.4 for last week's premiere.

On ABC, The Bachelorette scored a 1.8 adults 18-49 rating, down 25% from last week's 2.4 when the show aired at 9PM.

Where are the final ratings? Read about Memorial Day induced ratings delays.

Late-night results are below the primetime data.

Broadcast primetime ratings for Monday, May 28 2012:

Time Net Show 18-49 Rtg/Shr Viewers (millions)
8:00 NBC America's Got Talent 2.7/8 10.03
ABC The Bachelorette (8-10PM) 1.8/5 5.73
CBS How I Met Your Mother - R 1.1/3 3.83
FOX House - R 0.7/2 2.30
CW Gossip Girl -R 0.3/1 0.56
8:30 CBS 2 Broke Girls - R 1.1/3 4.20
9:00 NBC American Ninja Warrior 2.0/5 5.73
CBS Two and a Half Men - R 1.3/4 5.86
FOX House - R 0.8/2 2.55
CW Hart Of Dixie - R 0.3/1 0.797
9:30 CBS Mike & Molly - R 1.2/3 5.49
10:00 CBS Hawaii Five- 0 - R 1.2/3 5.51
NBC Grimm - R 0.9/2 2.78
ABC Castle - R 0.8/2 4.21

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via NBC press notes:

 

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • SoundableObject

    Grimm should be a repeat shouldn’t it?

  • William

    New Grimm? had to be a repeat

  • MattM

    Yeah Grimm was a repeat of the Pilot. Love these Summer ratings.

  • Chris

    Love that the Castle repeat couldn’t even equal the Grimm repeat in the demo. Or the H50 repeat demo OR viewers.

    Just doesn’t take much to get renewed these days……

  • Andy

    I think Emily (the bachelorette) is stunning and sweet, but enough about her daughter already. Right now I am rooting for Sean or Chris,something about Arie doesn’t seem right.

  • John A

    GG did ok. I was expecting a 0.1 lol

  • SJ

    Oh wow, the Bachelor franchise is really bottoming out. Still acceptable ratings for the summer.

    Is NBC going to be repeating Grimm every night now until August? Because that’s going to get really old really fast…

  • disney rocks

    GG did way better than I thought it would. Bet it will eventually be down to a .1.

    Also, when does the musical chairs show premiere?

  • June

    @ 10pm univison won the hour with a 1.5 according to media life magazine.

  • bk8718

    You know, I remember in November or so when NBC put Prime Suspect repeats on Monday thru Wednesday, and when the original aired on Thursday it didn’t do significantly better then the repeats did.

    Also, Bill and/or Robert and/or Sara and/or Amanda, are we going to play guess the ratings for the Stanley Cup Finals again this year?

  • Common Anomaly

    Is Deadline stealing incorrect information from TVbythenumbers and not crediting them? Deadline reports, “Monday’s two-hour 8 PM the Bachelorette was down 25% from last week’s one hour 10 PM episode.”

    Too bad that last week’s Bachelorette episode was two hours from 9 – 11 PM.

  • SVU: Chelsea Handler’s Bedroom

    SJ

    No just repeating on Mondays and Fridays…Tuesday is temp until Love in the Wild takes it’s timeslot next week. SVU repeats Wed and of course Rock Center is on Thurs.

  • SarahL

    I can’t get over how many people watch American Ninja Warrior.

  • http://tvbythenumbers.com Bill Gorman

    “Also, Bill and/or Robert and/or Sara and/or Amanda, are we going to play guess the ratings for the Stanley Cup Finals again this year?”

    Indeed we are.

    http://tvbythenumbers.zap2it.com/2012/05/29/guess-the-la-kings-nj-devils-stanley-cup-final-tv-viewership-poll/135982/

  • Clay

    Are we ever going to get a look at the numbers that actually matter? I know this is like way inside baseball, but at some point it would be nice to have a look at production costs vs. revenue. I think I read it here (or maybe zap2it) a couple of years ago that “ratings don’t renew shows, accountants do.”

    It doesn’t really matter whether or not Howard Stern is bringing in 16% less audience than last week. It matters how much cash NBC had to pay him vs. how much they’ll make off of him. At this point the ratings seem to just be a tool to advocate for the profit margins. American Ninja Warrior had 6 million people watching it on Memorial Day? A 2.0 in the demo? I’m really supposed to believe that? This is a freaking G4 show. I repeat, G4. I doubt the production cost for that thing is any higher than the original American Gladiators.

  • Mike

    I watched H50 repeat yesterday. It is not my type of show, but the physical deterioration of Alex O. is terrible, he looks older than DDKim that is 50 years old.I think CBS should had put him in drug rehab last season instead of waiting for things to get so bad. Sad situation .

  • A

    GG is a repeat, are people really concerned about its repeat ratings? lol

  • http://tvbythenumbers.com Bill Gorman

    “Are we ever going to get a look at the numbers that actually matter? I know this is like way inside baseball, but at some point it would be nice to have a look at production costs vs. revenue. I think I read it here (or maybe zap2it) a couple of years ago that “ratings don’t renew shows, accountants do.””

    Nope, you’re not. Like the detailed internal financial records of most companies, you’ll never see them. Why would you expect to?

    But not knowing the exact numbers isn’t the same as being clueless.

    You can assume that AGT costs at least a bit more than it cost last year (with Stern’s vs. Piers Morgan’s salaries, you might guess more than a bit more) based on typical show cost inflation.

    You can assume that NBC is getting somewhat more per rating point this year than they were last year. 5% more is probably a reasonably close guess.

    So, based on the public evidence alone, AGT ratings being down more than 5% vs. last season (as they are) means that NBC is making less from the show than they were last season.

    You’re never going to be able to do more than that with public information.

    Just like you have no idea how much it costs Toyota to make a Camry, but it’s a pretty good guess that if their sales volume falls, they’re making less money overall on the car.

  • Tyson

    Clay,

    You should post your household budget online so the rest of us can tell you how to spend your money. That’s what you seem to want from networks.

  • TVDude

    NBC has to be happy with ANW. While it’s not the best rating in the world, it’s not bad either. By no means can they call the show a hit, but as a filler, it beats almost every one of the scripted shows. Of course, time will continue to tell the tale. If it continues to decline, it might not be back at all. I think it’s funny how NBC keeps getting premieres with decent ratings and the audience leaves each week.

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