A Special Edition of '20/20' Draws ABC's Top Summertime Audience in 2 Years to its Time Slot

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via press note:

From 8-9pm, the 1-hour season finale of Cougar Town grew over its most recent airing two weeks ago in viewers (+9%) and young adults (+20%).

 

Nearly doubling its lead-in (+97%) against NBC’s America’s Got Talent, a 2-hour Special Edition of 20/20: The Jubilee Queen with Katie Couric finished as the 2nd-most-watched show in its 9-11pm time period. The ABC newsmagazine also took second place in its slot with Adults 25-54 and key Women (W18-49/W25-54).

 

  • · Building sharply from its first hour to its second hour in Total Viewers (+25%), Adults 18-49 (+25%) and Adults 25-54 (+31%), ABC’s 20/20 moved up to #1 during the 10 o’clock hour and beat out CBS’ competing newsmagazine (48 Hours Mystery) on all 3 measures.

 

  • · A Special Edition of 20/20: The Jubilee Queen with Katie Couric attracted ABC’s biggest non-sports summertime audience (Memorial Day-Labor Day) to the time period in 2 years – since 6/1/10.
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