A Special Edition of '20/20' Draws ABC's Top Summertime Audience in 2 Years to its Time Slot

Categories: Network TV Press Releases

Written By

May 30th, 2012

via press note:

From 8-9pm, the 1-hour season finale of Cougar Town grew over its most recent airing two weeks ago in viewers (+9%) and young adults (+20%).

 

Nearly doubling its lead-in (+97%) against NBC’s America’s Got Talent, a 2-hour Special Edition of 20/20: The Jubilee Queen with Katie Couric finished as the 2nd-most-watched show in its 9-11pm time period. The ABC newsmagazine also took second place in its slot with Adults 25-54 and key Women (W18-49/W25-54).

 

  • · Building sharply from its first hour to its second hour in Total Viewers (+25%), Adults 18-49 (+25%) and Adults 25-54 (+31%), ABC’s 20/20 moved up to #1 during the 10 o’clock hour and beat out CBS’ competing newsmagazine (48 Hours Mystery) on all 3 measures.

 

  • · A Special Edition of 20/20: The Jubilee Queen with Katie Couric attracted ABC’s biggest non-sports summertime audience (Memorial Day-Labor Day) to the time period in 2 years – since 6/1/10.
 
  • Joseph

    Two reasons the ABC special on the British Royal Family did so well:

    (1) Everyone loves Royalty!

    (2) This was the beginning of Katie Couric’s TV comeback. At least some viewers tuned in to see her.

  • Bob

    I believe that Katie will fail in her new TV show as she bombed on her CBS show. The reason is because she is NOT a serious type of reporter. Last night it was painful for her to speak with the Royals and she is asking Harry if his Grandmother friended him on Facebook. Katie is best at sugary type stories that are on morning tv….When she filled in on ABC earlier this year, she could not even beat Palin in the morning race…..I don’t know what it is, but people as a whole are turned off by her. I suspect because she is not serious enough.

  • RJ

    @Bob,

    Talk shows aren’t serious though. I think Katie is going the route of an Ellen-esque show. Not Dr. Phil.

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