ABC Delivers 7 of the Week's Top 15 Programs in Adults 18-49

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May 30th, 2012

via press release:

ABC Delivers 7 of the Week’s Top 15 TV Programs in Adults 18-49, the

Most for Any Net, with the No. 1 Scripted Show and the Top 2 Freshman Series

 

The Network Grows its Numbers Year to Year in Viewers and Young Adults

 

ABC Ranks No. 1 on the Final 10 Mondays of the 2011-12 Season in Viewers,

Claiming the Night’s Most-Watched TV Show with “Dancing with the Stars

 

ABC’s “The Bachelorette” Premiere Finishes as the No. 1 Series in its Time Slot in

Total Viewers and Adults 18-49, and is Monday’s No. 1 Show with Women 18-34

 

The Most-Watched TV Show of the Night, ABC’s “DWTS Results Show” Increases

Its Winning Advantage Year to Year Over the Tuesday Finale of “American Idol

 

ABC’s “DWTS Results Show” Scores Season Highs and Generates the Net’s

Best Numbers in the Time Period in 6 Months with Viewers and Young Adults

 

ABC Generates its Strongest Season-Ending Wednesday Night in 5 Years

 

Closing Out its Best-Ever Season, “The Middle” Hits a 6-Week High in Adults 18-49

 

ABC’s “Modern Family” Stands as Wednesday’s No. 1 Scripted Show in Viewers and Young Adults and Finishes its Strongest Season Ever with Double-Digit Improvement

 

Against the Conclusion of “Idol,” ABC’s “Don’t Trust The B--- in Apartment 23”

Shoots Up Week to Week and Improves its Time Period Over the Year-Ago Night

 

Winning the 10pm Hour, ABC’s “Revenge” Caps Out its Freshman Season with its

Most-Watched Telecast in 20 Weeks and as the Net’s Top Draw in the Slot in 5 Years

 

Head-to-Head on Thursday, ABC’s Debut of “Duets” Outdraws Fox’s Premiere of

So You Think You Can Dance,” Improving its Slot Year to Year by More than 50%

 

 ABC’s “Rookie Blue” Opens its 3rd Season with its Top Telecast Since August 2010

 

20/20” is Friday’s No. 1 Show on the Major Nets in Adults 18-49 and Adults 25-54

 

Dominating Saturday Evening, with the “NBA Playoffs on ABC” Standing as the

Definitive No. 1 Television Show, the Net Marks a 5-Month High on the Night 

 

WEEK No. 36:

During the week of May 21, 2012, ABC finished a strong second in viewers (7.4 million) and young adults (1.9/6).  Among Adults 18-49, ABC beat out NBC by 46% (1.3/4) and CBS by 58% (1.2/4).

 

  • ABC grew over the same week last year (7.1 million and 1.8/6 on w/o 5/23/11) in both viewers (+4%) and young adults (+6%).

 

Rankings:  ABC aired 7 of the Top 15 TV programs for the week in Adults 18-49 (the most for any net), claiming the No. 1 scripted series with “Modern Family” and the Top 2 freshman series with “Revenge” and “Don’t Trust The B--- in Apartment 23” tying for the top-spot:  “Modern Family” – No. 3, “DWTS Results Show” – No. 6, “Dancing with the Stars” – No. 10, “NBA Playoffs on ABC” – No. 13,  while “The Bachelorette,” “Don’t Trust The B--- in Apartment 23” and “Revenge” tied at No. 15.  The Net delivered 3 of the Top 5 most-watched shows overall for the week, including the top scripted program:  “DWTS Results Show” (No. 2), “Dancing with the Stars” (No. 3) and “Modern Family” (No. 5 overall/No. 1 scripted).

 

Monday

ABC (10.7 million) capped out the final Monday of the season in winning fashion, standing as the night’s most-watched TV network on each of the final 10 weeks of 2011-12, outdrawing Fox with the series finale of “House” by 3.2 million viewers (7.5 million), NBC with “America’s Got Talent” and the season premiere of “American Ninja Warrior” by 3.3 million viewers (7.4 million), and CBS’ encores by 5.0 million viewers (5.7 million). The Net (2.6/7) nearly tied NBC (2.7/7) for first place on the night in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share), while beating Fox by 4% (2.5/7).  ABC once again ran No. 1 on Monday across all key Women (W18-34/W18-49/W25-54).

 

Dancing with the Stars” (8:00-9:01 p.m.)

During the 8 o’clock hour, ABC’s 1-hour Monday finale of “Dancing with the Stars” stood as the evening’s most-watched television program and topped its slot for the 10th straight week, outdrawing NBC’s “America’s Got Talent” in head-to-head competition by 7.1 million viewers (16.8 million vs. 9.7 million). In addition, the broad-appealing ABC dance competition won its slot with Adults 25-54 (No. 1 show of the night) and Women 18-49 (No. 1 show of the night).

 

  • “DWTS” built week to week in Total Viewers (+6%) and Adults 18-49 (+12%) to earn its best results in 1 month – since 4/23/12.  In addition, the show hit a 6-week high with Teens 12-17 and an 8-week high with Kids 2-11 – since 4/9/12 and 3/26/12, respectively.

 

“The Bachelorette” (9:01-11:00 p.m.)

From 9:00-11:00 p.m., ABC’s “The Bachelorette” ranked as the No. 1 series in its 2-hour time period with Total Viewers (7.5 million) and Adults 18-49 (2.4/6), attracting 1.3 million more viewers than NBC’s season opener of “American Ninja Warrior” (6.2 million) in the slot.  In addition, the ABC unscripted show finished No. 1 in its time slot among key Women (W18-34/W18-49).  In fact, “The Bachelorette” stood as Monday’s No. 1 TV show among its core audience of Women 18-34 (3.1/9).

 

  • For the 2nd straight week, “The Bachelorette” built on its “Dancing” lead in with Adults 18-34 and Women 18-34.

 

  • “The Bachelorette” was up over its 2nd episode last season (7.2 million and 2.2/6 on 5/30/11) in both viewers (+4%) and young adults (+9%).

 

Tuesday

With a “DWTS” encore and the Grand Finale 14th-season closer of “Dancing with the Stars,” ABC (14.8 million) qualified as the most-watched network on the final Tuesday of the season and sweep, outdrawing Fox (11.2 million) with its Tuesday finale of “Idol” into the season finale of “Glee” by 3.6 million viewers, and more than doubling the audience of NBC (6.5 million) with “America’s Got Talent” and a “Dateline 20th Anniversary” special (+8.3 million viewers or +128%).  Finishing a solid second to Fox, ABC defeated NBC on the night by 18% in Adults 18-49 (2.6/7 vs. 2.2/6).

 

 

 

  • Vaulting week to week in Total Viewers (+90%) and Adults 18-49 (+53%), ABC marked its strongest Tuesday in 6 months – since 11/22/11.   In fact, it was the Net’s 2nd-most-watched Tuesday of the season.

 

“DWTS Results Show” (9:00-11:00 p.m.)

In its 14th-season finale from 9:00-11:00 p.m., ABC’s “Dancing with the Stars Results Show” won its 2-hour time period in Total Viewers (17.8 million) and Adults 18-49 (3.3/9) to produce season-high numbers on the evening.  The “Dancing” finale dominated all 4 of its half-hours with Total Viewers to stand as the most-watched TV program of the night, topping the Tuesday finale of “American Idol(14.8 million) by 3.0 million viewers (up sharply from an 855k viewer advantage on the year-ago night). Outdrawing Fox’s Tuesday “Idol” closer for the 2nd consecutive year, ABC’s “DWTS Results Show” is the only TV program to accomplish the featSuper Bowl Champion and the all-time leading receiver for the Green Bay Packers Donald Driver won the coveted Mirror Ball trophy.

 

  • Soaring from its first hour to its second hour to deliver a decisive victory from 10:00-11:00 p.m., ABC’s “DWTS Results Show” beat the combined deliveries for CBS and NBC in the hour by 28% in Total Viewers (18.3 million vs. 14.3 million), by 14% in Adults 25-54 (5.0/12 vs. 4.4/11) and by 3% in Adults 18-49 (3.5/9 vs. 3.4/9).
  • ABC’s “DWTS Results Show” spiked week to week by 35% in viewers and by 50% in young adults to generate its biggest numbers this season.

 

  • In viewers and young adults, the “Dancing” finale scored ABC’s strongest performance in the time period since November (since 11/22/11), representing its 2nd-best numbers of the season.

 

Wednesday

Opposite Fox’s 2-hour “American Idol” season closer on the final evening of the season, ABC’s Wednesday night finales earned a strong second place among Adults 18-49 (2.6/7), beating CBS by 73% (1.5/4) and NBC by 73% (1.5/4).

 

  • Building week to week against the “Idol” finale in viewers (+10%) and young adults (+13%), ABC hit 3-month highs on Wednesday night on both counts – since 2/29/12.

 

  • Jumping over the year-ago night in viewers (+17% - 7.4 million vs. 6.3 million) and young adults (+13% - 2.6/7 vs. 2.3/6), ABC marked its strongest season-ending Wednesday since 2007.  And on average for the 2011-12 season, ABC’s Wednesday delivery grew by 15% in viewers and by 23% in young adults over last season, scoring its best results on the evening in 5 years – since the 2006-07 television season.

 

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s season finale of “The Middle(6.5 million and 2.0/7) finished a solid No. 2 among the major nets to “Idol” in viewers and young adults, beating the season finale of NBC’s “Off Their Rockers(5.4 million and 1.5/5) by 20% and 33%, respectively.

 

  • Gaining over the prior week in Adults 18-49 (+5%),The Middle” equaled a 6-week high – since 4/11/12.  In addition, the ABC comedy matched a 12-week high with Adults 18-34 – since 2/29/12.

 

  • Improving for its second straight year (+4%), ABC’s “The Middlemarked its top-rated season yet in Adults 18-49.


 

 

Modern Family-R” (8:30-9:00 p.m.)

At 8:30 p.m. among Adults 18-49, a repeat “Modern Family” (2.1/6) beat out CBS’ encore “Two and a Half Men” by 75% (1.2/4) and NBC’s encore “Off Their Rockers” by 40% (1.5/5).

 

“Modern Family” (9:00-9:32 p.m.)

TV’s No. 1 scripted series for the 2nd straight season in Adults 18-49, ABC’s season closer of “Modern Family” vaulted over its lead-in to stand as Wednesday’s No. 1 scripted program in both viewers (10.1 million) and young adults (4.1/11).   The ABC comedy qualified as Wednesday’s No. 1 scripted show on each original telecast this season with young adults.

 

  • “Modern Family” was up week to week in both viewers (+7%) and young adults (+5%).  Posting its best-ever season, on average, ABC’s “Modern Family” surged over last season by double-digit percentages in Total Viewers (+10%) and Adults 18-49 (+17%).

 

“Don’t Trust The B--- in Apartment 23” (9:32-10:00 p.m.)

During the 9:30 p.m. half-hour against the conclusion of “Idol,” the freshman season finale of ABC’s “Don’t Trust the B--- in Apartment 23” ranked as the No. 1 scripted series in its slot among the major nets with Adults 18-49 (2.4/6).

 

  • Shooting up over the prior week with viewers (+19%) and young adults (+26%), “Don’t Trust the B--- in Apartment 23” hit its highest Adult 18-49 number in 5 weeks – since 4/18/12.  The show also marked best-since premiere numbers with Adults 18-34 and key Men (M18-34/M18-49), despite facing NBA Playoff coverage on ESPN.

 

  • The new ABC comedy improved its slot year to year in Total Viewers (+8% - 5.6 million vs. 5.2 million) and Adults 18-49 (+20% - 2.4/6 vs. 2.0/5), pacing ahead of the year-ago season finale for “Cougar Town.”

 

Revenge” (10:00-11:00 p.m.)

ABC’s freshman season finale of “Revenge” finished as the No. 1 series in the 10 o’clock hour, beating out the season ender of NBC’s veteran “Law & Order: SVU” in the hour by wide margins with Total Viewers (+10% - 7.9 million vs. 7.2 million), Adults 18-49 (+20% - 2.4/7 vs. 2.0/5) and Adults 25-54 (+20% - 3.0/7 vs. 2.5/6).

 

  • Jumping by double digits across the board week to week, “Revenge” drew its biggest audience in 20 weeks and equaled 15-week highs with Adults 18-49 and Adults 25-54 – since 1/4/12 and 2/8/12, respectively.

 

  • The Disney-owned drama produced substantial year-to-year gains in the hour, outdelivering season-finale programming on the same night last year in Viewers (+80%), Adults 25-54 (+43%) and Adults 18-49 (+33%).  On average, “Revenge” capped out its first season as ABC’s most-watched series in the hour in 5 years – since “Lost” during the 2006-07 season.

 

Thursday

ABC finished as the No. 2 broadcaster on Thursday evening in Total Viewers (6.5 million) and Adults 18-49 (1.6/5-tie).

 

Please Note:  On the Thursday leading into the Memorial Holiday weekend, overall TV usage levels declined week to week by –5% among Adults 18-49 (32.1 vs. 33.8).

 

 

 
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