Disney Junior Delivers May Highs in the Preschooler Daypart in Total Viewers and Women 18-49 Ratings
via press release:
“Jake and the Never Land Pirates” is Cable TV’s #1 Series Across Preschoolers Kids 2-5 and Boys 2-5, and the #1 Preschool Series with Moms
Disney Junior: May 2012 Highlights:
During May 2012, Disney Channel’s Disney Junior block once again delivered the #1 cable TV series in target preschoolers and the #1 preschool series in Women 18-49 with “Jake and the Never Land Pirates,” driving the network to May highs in the daypart in Total Viewers (1.25 million) and Women 18-49 (260,000). Moreover, it was the network’s most-watched May in the hours in Girls 2-5 (235,000).
- “Jake and the Never Land Pirates” stood as cable TV’s #1 series in Kids 2-5 (715,000/4.3 rating) and Boys 2-5 (393,000/4.6 rating), and was the #1 preschool cable TV series in Women 18-49 (345,000/0.5 rating).
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 29 worldwide.