'Maury' Ties 'Dr. Oz' For Second Place Among Talkers, 'Steve Wilkos' Ratings Rise

Categories: Press Releases

Written By

May 30th, 2012

via press release:

'MAURY UP 9% WEEK-TO-WEEK TIES 'DR.OZ' FOR SECOND

PLACE AMONG TALKERS

SHOW UP YEAR-TO-YEAR AND

#1 TALKER IN DEMOS FOR 51 STRAIGHT WEEKS

'THE STEVE WILKOS SHOW UP 8% WEEK-TO-WEEK AND YEAR-TO-YEAR

(Stamford, CT. May 30) NBC UNIVERSAL's 'MAURY,' hosted by Maury Povich, posted a 9% week-to-week gain for the week of May 14 with a 2.5 HH (up from 2.3) which tied "Dr. Oz" for second place among talkers. 'MAURY' was 4% year-to-year (2.5 vs 2.4) for the week of 5/16/2011.Additionally, 'MAURY' has been the #1 talker in the key demos for 51 straight weeks.

Also, 'THE STEVE WILKOS SHOW' posted an 8% gain week-to-week (1. 4 vs. 1.3) and year-to-year (1.4 vs 1.3) for the week of 5/16/2011.

 

Following are the details:

 

Maury

  • · Households: 2.5 rating. +9% (2.5 vs. 2.3) vs. the prior week and +4% (2.5 vs. 2.4) vs. the same week last year. The #2 syndicated talk show (tie with Dr. Oz).
  • · Total Viewers: 3,328,000. +7% (3,328,000 vs. 3,114,000) vs. the prior week. The #2 syndicated talk show.
  • · Women 18-34: 1.7 Rating. +13% (1.7 vs. 1.5) vs. the prior week. The #1 syndicated talk show. The #1 syndicated talk show for the last 51 weeks. Growing the last few weeks (1.4, 1.5, 1.7).
  • · Women 18-49: 1.7 Rating. +13% (1.7 vs. 1.5) vs. the prior week. The #1 syndicated talk show. The #1 syndicated talk show for the last 51 weeks.
  • · Women 25-54: 1.7 Rating. +13% (1.7 vs. 1.5) vs. the prior week and +6% (1.7 vs. 1.6) vs. the same week last year. The #2 syndicated talk show.
  • · Adults 18-34: 1.2 Rating. +9% (1.2 vs. 1.1) vs. the prior week. The #1 syndicated talk show. The #1 syndicated talk show for the last 51 weeks.
  • · Adults 18-49: 1.3 Rating. +8% (1.3 vs. 1.2) vs. the prior week. The #1 syndicated talk show. The #1 syndicated talk show for the last 51 weeks.
  • · Adults 25-54: 1.4 Rating. +17% (1.4 vs. 1.2) vs. the prior week. The #1 syndicated talk show. The #1 syndicated talk show for the last 25 weeks.

 

Steve Wilkos

  • · Households: 1.4 Rating. +8% (1.4 vs. 1.3) vs. the prior week and +8% (1.4 vs. 1.3) vs. the same week last year. Growing the last few weeks (1.2, 1.3, 1.4).
  • · Total Viewers: 1,878,000. +6% (1,878,000 vs. 1,764,000) vs. the prior week.
  • · Women 18-34: 0.8 Rating. +33% (0.8 vs. 0.6) vs. the prior week and +14% (0.8 vs. 0.7) vs. the same week last year.
  • · Women 18-49: 0.9 Rating. +29% (0.9 vs. 0.7) vs. the prior week and +13% (0.9 vs. 0.8) vs. the same week last year. The only syndicated talk show to deliver year-to-year growth.
· Women 25-54: 1.0 Rating. +25% (1.0 vs. 0.8) vs. the prior week and +11% (1.0 vs. 0.9) vs. the same week last year. Equals the 2011-12 season high. Growing the last few weeks (0.9, 0.9, 1.0).
 
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